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4 Challenges Facing Nonprofit Marketers in 2016 (And How To Beat Them)

Hubspot

To achieve both in 2016, marketers will need to become more savvy than ever. The first step is to take a look at the marketing landscape at large to see where it’s moving — and what obstacles could be a roadblock to your success. In 2016, Nonprofits Will Square Off Against. But where should you start?

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The Best Branded Content of May: Is Snapchat the New MVP of Advertising?

Contently

It’s like content marketing had gotten so big that everyone suddenly cared about #brands as much as me. Korina Rodriguez (@korinitaaa) May 5, 2016. Mountain Dew: DEWcision 2016. Normally, my reaction to the words DEWcision 2016 would be just… No. Next came the giant gold mouths, devouring Crunch Bars.

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8 New Ways to Use Chatbots and Automated Marketing in 2019

ClearVoice

Chatbots and marketing automation tools allow modern marketers to personalize brand messaging, perform outreach, and deliver support to prospects and customers. Thanks to cleverly designed pieces of software, marketing teams can improve their reach and target their message more carefully. According to Forbes , in 2017, 35.6

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Your Complete Guide to Editorial Newsletters

Mailmunch

Email marketing is one of the most effective digital marketing channels. Unlike most of the other marketing vehicles, marketing emails, including editorial newsletters, are not subject to algorithm updates that can mess with your marketing campaigns. A well-executed email marketing campaign can be effective.

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An Introduction to Social Media for Business

Sprout Social

One of the biggest advantages of social media marketing is it’s less reliant on a large budget. Marketers spent more than $8.3 Social media for business is a necessity just like paid ads, flyers and other traditional marketing efforts. It’s time to do away with the old mindset and outdated views of marketing.

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How to Improve Your Email Open Rates

PureB2B

Email marketing was a huge piece of the marketing puzzle in 2016. It’s hard to ignore a marketing channel that averages a 3800% return. Despite the fact that email marketing has been utilized for over two decades, many brands still aren’t optimizing their processes to maximize exposure and engagement.

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How Account-Based Sales Development Benefits B2B Marketers

Valasys

Personalization & targeting of specific accounts based on demographics, firmographic, psychographic, intent-data, technographic insights, ‘fit-data’ as well as the intent-based targeting constitute the cores of a highly successful Account-Based Sales strategy. Integrated & Persistent : .