compare 2016 Analytics Marketing Automation Segmentation 
Customer Experience Matrix
NOVEMBER 9, 2015
It’s clear that 2015 has been the breakout year for predictive analytics in marketing, with at least $242 million in new funding, compared with $366 million in all prior years combined. What’s significant here is less the reporting than that Radius is moving beyond analytics to give clients lists of potential customers.
KoMarketing Associates
JUNE 2, 2016
A few weeks ago, we covered the “ 2016 State of B2B Digital Marketing ” report from Ascend2 and Marketo. Even though the most significant barrier to B2B digital marketing success relates to inadequate marketing budget, 84 percent of B2B marketers still believe their strategies are successful.
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Leadspace
OCTOBER 5, 2016
With the recent unveiling of Salesforce Einstein , Dreamforce 2016 was always going to be abuzz with talk of Artificial Intelligence. To borrow again from the Fortune article: Andrew Ng, chief scientist at Baidu Research, compared the onset of AI to the beginning of the internet – or even electricity. “In
Vidyard
FEBRUARY 22, 2016
By using personalized videos within email and content marketing campaigns: Act-On increased video engagement by 182 percent and time-on-page by 62 percent Cetera Financial Group saw a 600-percent increase in email click-through rates Lenovo boosted click-through rates by 4.5 Video by itself helps their messages get noticed.
Vidyard
FEBRUARY 22, 2016
In a recent holiday email campaign, PC maker Lenovo more than quadrupled click-through rates compared to previous campaigns. We expected personalized video to improve the results, but we were amazed by how effective it was,” said Michael Ballard, senior manager for digital marketing at Lenovo. Personalized video compels action.
Vidyard
FEBRUARY 22, 2016
By using personalized videos within email and content marketing campaigns: Act-On increased video engagement by 182 percent and time-on-page by 62 percent Cetera Financial Group saw a 600-percent increase in email click-through rates Lenovo boosted click-through rates by 4.5 “Video by itself helps their messages get noticed.
ActiveDEMAND
APRIL 5, 2016
The buyer’s journey, meanwhile, continues along a series of “micro-moments” or activities towards that end goal – i.e. online research, visiting review sites, comparing vendors, videos etc. – and into this mix has come automated personalization, which ensures marketers are making the most of these “micro-moment” engagements.
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