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ISIS: a case study for smart brand building

Biznology

It also reflects the basics of smart brand positioning: • Market Opportunity – The disastrous war in Iraq after 9/11, the failure to create sustainable democracies after the “Arab Spring” in 2010, and the turbulent events in Syria between 2011 and 2014 left a power void in the area for the religious extremists. Like this post?

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The 11 Best Marketing Automation Software Tools in 2019

Hubspot

A majority of businesses are using some form of marketing automation nowadays -- in fact, studies cite around 51% of businesses currently use the technology, and that number continues to grow. Despite the necessity of automation software, it's a complicated space, full of different software solutions with various features, and use cases.

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Inequality of pay undermining trust in CEOs and corporate brands

Biznology

Even more disconcerting is evidence from studies showing that the highest-paid CEOs are often the worst performers. The difficulties of accurately tying pay to performance cannot be understated, but recent cases of big pay increases concurrent with dismal business results cannot be ignored either. .

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SEO 2022: The Most Important Strategies and Tactics

ClearVoice

Search Engine Optimization (SEO) refers to the practices that help improve a website’s organic rankings in the search engine results pages (SERPs). Aside from generating organic traffic, there are a handful of other reasons why SEO is important. Last but not least, organic traffic from search engines is FREE. E-A-T everything.

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The Guide to Ethical A/B Testing: The Missing Component of Your Optimization Program

Convert

Back in 2014 Facebook was on the receiving end of severe backlash when it revealed that it had grouped users into an “emotional contagion” study that blatantly manipulated emotions by showing “optimistic” or “depressing” feeds to those who were chosen. That is also the case when you do A/B testing. Company Name Knubbels.de

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What is eCommerce Website Development? Guide for Beginners (2023)

Huptech Web

Market study: E-commerce trends are volatile. Before you move a step ahead with developing your store, make sure that you study the market, learn about web design trends , understand what works as eCommerce customer services , and avoid what might take a toll on their buying health. Organize surveys, meet-ups, events, etc.

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Oops They Did it Again! Gartner Downgrades Overly Optimistic IT Spending Forecast

The ROI Guy

trillion in 2014, a 3.2% Although the forecast at the beginning of the year predicted healthy growth for 2014, these same Gartner forecasts have been overly optimistic the past two years. for 2014, down over 34% from the 3.2% As a result, organizations have learned how to permanently “Do More with Less”. for the year.

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