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Adobe Experience Cloud Blog
JUNE 19, 2017
Now the world’s leading metric for measuring customer loyalty and happiness, NPS is also shown to be highly predictive of future growth. It starts with one question: “On a scale of 1 to 10, how likely would you be to recommend our company to a friend or colleague?”. Don’t let your sales and marketing teams’ efforts go to waste!
Convince & Convert
JUNE 25, 2014
Image via BigStockPhoto.com If you haven’t started looking for ways to add SMS text message marketing to your marketing mix, now is the time. One of the great things about SMS is that nearly 100% of all devices on the market are SMS enabled , making it the mobile channel that offers the widest reach possible. Having S.M.A.R.T
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The ROI Guy
AUGUST 31, 2013
I was recently asked by one of our technology services customers how best to help their sales teams unseat an incumbent solution provider, and if it could be done proactively and provocatively. Enabling your competitive marketing to focus on the financials can help frame the choices in a new way for your prospect.
Adobe Experience Cloud Blog
JUNE 11, 2014
Author: Mike Stocker Today, the needs of all marketers are converging, creating a common set of goals. As marketers, we now strive to: Build deep, enduring relationships with our customers at an individual, personalized level. This movie predicted that, 50 years from now , personalized, 1:1 marketing would be the status quo.
Content Standard
JUNE 29, 2018
Every week a new piece of tech got the marketing industry all aquiver, dreaming of how geotargeting marketing would bring us more consumer insights and allow us to target consumers with an even tighter focus. Do we, as marketers, really need to know the finite details of our audience’s lives in order to market to them?
GreenRope
SEPTEMBER 11, 2016
from 2013 to 2014, while “Gartner advises that 2015 marks the tipping point whereby Software as a Service (SaaS) CRM revenues exceed on-premise. All data and activity for both team members and leads/clients are tracked within the platform, keeping everyone accountable. It also helps with customer retention and loyalty.
GreenRope
SEPTEMBER 11, 2016
from 2013 to 2014, while “Gartner advises that 2015 marks the tipping point whereby Software as a Service (SaaS) CRM revenues exceed on-premise. All data and activity for both team members and leads/clients are tracked within the platform, keeping everyone accountable. It also helps with customer retention and loyalty.
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