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34 Compelling Content Marketing Stats and Facts

Webbiquity

Content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing (it’s not clear what the other 7% are doing). Sales are a top goal of content marketing—but website traffic is the most common metric used to measure success. Only about half of marketers try to connect content to sales.

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Customer Retention Marketing vs. Customer Acquisition Marketing

Outbound Engine

Why is it that we spend money on customer acquisition marketing when customer retention marketing works so much better? And yet we find ourselves spending most of our marketing dollars on finding new customers instead of nurturing the ones we already have. Download the free From Lead to Loyalty guide. Get It Now!

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Lessons from HubSpot’s State of Inbound Marketing Report

Webbiquity

HubSpot last week released its 2013 State of Inbound Marketing report, this year weighing in at a massive 175 pages. But as always, the report is crammed with useful facts, interesting stats, and vital tips, tools and techniques for inbound marketing success. Inbound marketers plan to hire an average of 9.3

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How to Fix a “Broken Brand” with Social

Convince & Convert

James Royer , Director of Digital and Social for the Tampa Bay Lightning , joins the Social Pros Podcast this week to discuss social space in American sports, building rabid brand loyalty, and how to completely rebuild a “broken brand” successfully. From Cision , a free ebook called Power Your Story: Content Marketing Essentials.

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21 Vital Mobile Marketing Facts and Statistics for 2014

Webbiquity

” Also, consider these stats from the compilation below: about half of all U.S. Find the answers to these questions and more here in almost two dozen facts, statistics and research findings about mobile marketing and web use from the past several months. Blackberry now accounts for just 3% of the market. ( Heidi Cohen ).

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Sports Analogies Suck, Right?

Chris Koch

million in 2013 ) puts pressure on teams to increase revenues at the same pace or risk becoming less competitive. The second is fan loyalty – and no, that’s not a redundant term. Obviously if you’re a fan of a team, you’re not just going to switch loyalties because you get a better offer somewhere else. Recognition.

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Put Yourself on the Social Map: From Vagueness to Greatness

Convince & Convert

This week: From ExactTarget , a free set of case studies called The Power of Digital Marketing. From Cision , a free ebook called Power Your Story: Content Marketing Essentials. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Is Nissan building brand loyalty ? Listen Now.