SnapApp

MAY 5, 2016

Over on MarketingLand , Kerry Jones shares research from 345 content marketing campaigns launched between 2013 and 2016. Jason Miller of LinkedIn asked 7 of my favorites, including Michael Brenner and Ann Handley. See his video interview over on the LinkedIn blog , and get inspired to crank out your next winning campaign.

Account Based Marketing 48

Account Based Marketing Content Marketing Planning Paid Search Agency 48

Hubspot

SEPTEMBER 25, 2015

Display ad viewability rates did not budge between 2013 and 2014. A 2013 study revealed that 28% of respondents admitted to hiding their activities from advertisers -- second only to criminals. Source: eMarketer ). Example 1: LinkedIn Display Network. Source: LinkedIn ). Source: comScore ). Source: PageFair ).

Paid Content 28

Paid Content Advertising Agencies Display Stats 28

Webbiquity

APRIL 14, 2014

What do 40% of B2B buyers say about LinkedIn, that only 19% say about Twitter? 40% of B2B buyers say LinkedIn is important when researching technologies and services to purchase; 19% say the same for Twitter. The top three social networks used by B2B marketers are LinkedIn (91%); Twitter (85%); and Facebook (81%). eMarketer ).

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Webbiquity

DECEMBER 1, 2015

It’s never been great on Twitter, and recent changes LinkedIn made to Groups functionality reduces their value. 90% of companies now use social media for business purposes – up from 60% in 2013. But YouTube, Google+ and LinkedIn drive the most engaged traffic. eMarketer ). eMarketer ). eMarketer ).

Social Media 100

Social Media Stats Media Emarketing 100

Webbiquity

AUGUST 11, 2015

And with Google+ being deprecated , social networking now primarily means the “big three” of Facebook, Twitter and LinkedIn, plus Pinterest now at #4. Consumer brands are noticing: 36% of Fortune 500 companies had a presence in 2014, up from 9% in 2013 and just 2% in 2012. eMarketer ). TechCrunch ). of that total.

Social Networks 100

Social Networks Stats CTR Network Marketing 100

Marketing Insider Group

JANUARY 2, 2015

Emarketer ). 52% of marketers generated a lead from Facebook in 2013. 43% of marketers generated a customer from LinkedIn in 2013. In 2013, 38% of B2B marketers were using infographics, compared with 51% in 2014. The Claim: Social content builds brand engagement: LinkedIn. Diode Digital ). CMO Council ).

Content Marketing 100

Content Marketing Banner Ads Paid Search Agency Banners 100

NuSpark Consulting

MARCH 1, 2016

Your LinkedIn audience may be online in the morning or at noon, and your Facebook and Twitter audiences in the evening. It also explains the increasing popularity of visual social platforms like Instagram and Pinterest, as well as more emphasis placed on images by the “Big 3,” Facebook, LinkedIn and Twitter. Statistics bear this out.

Top of Funnel 100

Top of Funnel Leads Lead Marketing Qualified Leads 100

SnapApp

DECEMBER 4, 2017

The top three content marketing tactics are blogging (65%), social media (64%), and case studies (64%) - LinkedIn Technology Marketing Community. . . Only 8% of marketers consider themselves “very successful” or “extremely successful” at tracking content marketing ROI - LinkedIn Technology Marketing Community. . . .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Webbiquity

NOVEMBER 12, 2013

7% of the American population has never heard of Facebook, and 41% say they haven’t heard of LinkedIn. 60% of LinkedIn users have clicked on an ad on the site, and 43% of U.S. marketers have obtained at least one new customer through LinkedIn. eMarketer ). LinkedIn is a close second at 82%. eMarketer ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

JANUARY 17, 2011

by eMarketer. Social Media 3Q Update: Who Uses Facebook, Twitter, LinkedIn, & MySpace? Facebook, Twitter and LinkedIn continued to add users in the second half of 2010, albeit at a slower pace than in previous quarters. Social Media Is Greater Marketing Priority for Small Businesses by eMarketer. Yes—sort of.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Webbiquity

NOVEMBER 12, 2013

7% of the American population has never heard of Facebook, and 41% say they haven’t heard of LinkedIn. 60% of LinkedIn users have clicked on an ad on the site, and 43% of U.S. marketers have obtained at least one new customer through LinkedIn. eMarketer ). LinkedIn is a close second at 82%. eMarketer ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Online Marketing Institute

NOVEMBER 1, 2010

This is set to reach 12% by 2013 Source : AMR International B2B Online Marketing Assessment and Forecast to 2013 US business-to-business (B2B) advertising and marketing spending will increase by 0.8% billion this year Source : eMarketer B2B interactive marketing spending will climb to nearly $4.8

Statistics 40

Statistics B2B Marketing Top of Funnel B2B 40

Webbiquity

AUGUST 5, 2013

Find the answers to these questions and many, many more here in 101 vital social and digital marketing stats for (the rest of) 2013. The second-most popular tier includes YouTube, blogging and LinkedIn. eMarketer ). 64% use LinkedIn on a regular basis, while 55% say the same for Facebook. WordPress Hosting SEO ).

Statistics 100

Statistics Social Media Social Marketing Paid Search Agency 100

Content Standard

AUGUST 26, 2015

As of 2014, the series ranked as the most popular among The Atlantic ‘s 10 original series, and since 2013 it has accounted for 17 percent of the site’s total video streams alone, according to Capital New York. A report from eMarketer forecasts Instagram will have nearly $600 million in advertising revenue in 2015, rising to $2.81

Budget Programs 40

Budget Programs Planning Marketing Budget Creation Trends 40

Webbiquity

FEBRUARY 7, 2012

Twitter, Facebook And LinkedIn: Age, Ethnicity And Gender Of The Major Social Networks [STUDY] by All Twitter. Shea Bennett examines research finding that, no surprise, the user base on LinkedIn skews older than on other social networks: more than half of all members are aged 36-65, with just 6% younger than 22.

Paid Content 100

Paid Content Social Media Statistics Research 100

Hubspot

JULY 28, 2013

And if your content does especially well on SlideShare, you might just get it cross-posted on LinkedIn (since they own SlideShare), thus giving you even more bang for your infographic buck. Check out the video below to see this interruptive experiment in action: Free Crash Course in LinkedIn''s Brand New ''Sponsored Updates'' (HubSpot).

Emarketing 28

Emarketing Paid Search Agency Inbound Marketing Work Management 28

Contently

AUGUST 9, 2016

Social network ad spending has risen dramatically in the past two years and is predicted to only grow more, according to eMarketer. It has cemented its place among the pantheon of Facebook, LinkedIn, Instagram, and Twitter as a “must-have” app, particularly among millennials. It’s also part of a larger trend.

Peer-to-peer 60

Peer-to-peer Mobile Advertising Advertising Agencies Internet Marketing 60

Hubspot

APRIL 27, 2016

As for the age range of their users, eMarketer reported that 45% of all Snapchat users in the U.S. Once a Snapchat Story is up, they promote them on Twitter, Instagram, and LinkedIn. (I GrubHub, also an early Snapchat adopter, has been putting out content on about a weekly basis since late 2013. April 19, 2016. 6) GrubHub.

Brand Identity 28

Brand Identity Branding Best Practices Social Media 28