Bidding Fond Farewell to BtoB Magazine

Paul Gillin

I was sad to learn this week that BtoB magazine , which has existed under various brands for nearly 100 years, will be swallowed by Advertising Age at the end of the year. I have worked with BtoB for nearly seven years, publishing about 120 columns and articles during that time.

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11 Conferences for B2B Marketers to Attend in the Second Half of 2013

KoMarketing Associates

The conference roadmap is one of those planning initiatives and as I have been reviewing the conference opportunities in the second half of 2013, there is no shortage of impressive events to attend for B2B marketers. Marketing World 2013: A Frost & Sullivan MindXchange. DMA 2013.

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2013 B2B Content Marketing Awards

The Effective Marketer

In the October edition of the BtoB Online Magazine, a series of companies were showcased in what they call the 2013 Content Marketing Awards. I’ve summarized below the list for you: 2013 Content Marketing Awards. Content Marketing awards b2b btob online content marketing

Takeaways from BtoB's NetMarketing Breakfast in Boston


Mobile will eclipse standard browsers by 2013. In a BtoB test, Facebook beat LinkedIn and Twitter when measuring response to targeted ads (IT hardware product). It's great to be home after a very productive trip to the Northeast. PointClear sponsored the October 11, 2011 breakfast featuring speakers from Intertek Group, Deltek, Hitachi Data Systems and OppenheimerFunds, Inc. The Westin in Waltham did a great job and the setting was conducive to a lively event.

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2013 B2B Content Marketing Awards

The Effective Marketer

In the October edition of the BtoB Online Magazine, a series of companies were showcased in what they call the 2013 Content Marketing Awards. I’ve summarized below the list for you: 2013 Content Marketing Awards. They also sponsored TedMed 2013, a conference focusing on innovation in healthcare and sent a journalist to cover it and blog about the event as well as host a Google+ post-conference chat. Content Marketing awards b2b btob online content marketing

9 Key Points & Action Items from BtoB Magazine’s Social Media Report

KoMarketing Associates

BtoB Magazine ‘s latest report on B2B social media marketing provides further support and insight into the strategies, applications, and challenges marketers face. As B2B marketers work on refining 2012 strategic marketing initiatives, social media has become a central focus.

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Trends and Predictions On The Future of Content Marketing [Slides]

Marketing Insider Group

This week I presented at the BtoB Magazine’s Digital Live conference in New York. The move to customer-centricity will put tremendous strain on the promotional cultures and campaign mindsets at many large BtoBs ( Click to Tweet ).

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4 New Marketing Fundamentals Impacting the B2B SEO Professional

KoMarketing Associates

This MarketingSherpa 2013 Marketing Analytics Benchmark Report chart outlines key social media metrics routinely tracked.

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B2B Prospecting Data Just Keeps Getting Better


Crain’s BtoB magazine named Ruth one of the 100 Most Influential People in Business Marketing. The most reliable and scalable approach to finding new B2B customers is outbound communications, whether by mail, phone or email, to potential prospects, using rented or purchased lists.

The 2014 Content Marketing Imperative

Marketing Insider Group

According to BtoB Magazine “Content Marketing” is one of the top priorities for marketing in 2014. We’ve heard it time and time again: according to the Corporate Executive Board (CEB) almost 60% of the buyer journey is complete before prospects reach out to vendors.

“Stop Asking Employees To Tweet” Says GaryVee

Marketing Insider Group

Last week I presented at BtoB Magazine’s Digital Live conference in New York on the future of content marketing. But kicking off the event was the real star of the show, Gary Vaynerchuck (@ garyvee ). It was the first time I saw him speak and he did not disappoint.

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Good Reads for B2B Marketing - Staple Yourself to a Lead


Adding relevant content and extracting data can revitalize the tried-and-true tactic of e-mail marketing campaigns, according to a BtoB email research report “Email Marketing: An Established Channel Evolves.” Via BtoB Magazine.

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Good Reads for B2B Marketing - Respect Your Competition


According to BtoB Magazine , lead nurturing and customer acquisition are tied at 29%, leading the list of most important uses for B2B email marketing. Online content in the sales and marketing industries is dynamic and constantly changing.

Good Reads for B2B Marketing - Protect Your Online Reputation


Generating more leads still tops the list of B2B marketing challenges, but reaching a target audience is on the rise, according to a BtoB survey. Online content in the sales and marketing industries is dynamic and constantly changing.

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The Content Experiment: An Interview with Rishi Dave [Podcast]

Crimson Marketing

He was named 2013 & 2012 Top Digital Marketer by BtoB Magazine. He was named 2013 & 2012 Top Digital Marketer by BtoB Magazine. Content marketing is a core part of how you can drive your inbound lead generation funnel.

Top 50 B2B Marketing Influencers On Twitter

Marketing Insider Group

BtoBmagazine – BtoB Online – The resource for # marketing strategists. Who are the top B2B Marketing influencers on twitter?

Good Reads for B2B Sales - Five Greatest Sales Effectiveness Inhibitors


Via BtoB Magazine. Keeping up to date on the latest innovations and opinions in sales can be time-consuming, especially in the the digital space. Sales Sphere features relevant blog articles from PointClear''s online B2B sales circles. Can Fewer Leads Mean More Sales? Does this sound familiar?

Perspective on the B2B Demand Generation Benchmark Survey Report

KoMarketing Associates

In a poll of 155 primarily C-level marketing experts, social media received the largest percentage of votes for demand generation channels that marketers will spend more on in 2013. Spending Changes by Channel in 2013.

Marketing Automation's Unhappy Users: Trouble in Paradise?

Customer Experience Matrix

This one, from BtoB Online , found that just 26% of users had fully deployed their system – and nearly 40% had only some or moderate adoption. The BtoB survey does show that strong and complete adoption have increased considerably from 2012 to 2013, which is good news.

Marketing Automation User Satisfaction: Clearly, There's Room for Improvement (and maybe a little vodka)

Customer Experience Matrix

This is similar to the BtoB study I cited last week , which found that just 26% of marketing automation users had fully adopted their system.

32 Influential B2B Social Media Profiles (People) to Follow on Twitter

KoMarketing Associates

BtoB Online (@btobmagazine) : “The resource for #marketing strategists” Follow BtoB Online at It’s no secret that social media is an important channel of digital marketing. For B2B marketers, there are endless opportunities for leveraging social media platforms and strategies. Research from Optify’s 2012 B2B Marketing Benchmark Report supports these statements.

Take Industrial Lead Generation up a Notch with Marketing Automation

Industrial Marketing Today

Marketing automation technology is one of the areas where B2B marketers will increase spending in 2014 according to an article I read in the September 16 issue of BtoB Magazine. [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.]. Industrial Lead Generation Industrial Marketing Automation HubSpot marketing automation Measuring ROI Pardot Prospect Profiling

Study Shows SMB Marketers Want to Communicate Value with Metrics

Modern Marketing

BtoB’s study, sponsored by Oracle Eloqua , was based on an online survey fielded in May and June 2013 that generated 204 responses from companies with annual revenues of $25 million to $200 million. Join us for an October 29th webinar with Eloqua customers and BtoB leaders.

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Which Channels Will Marketers Measure for Next Generation Digital Body Language? [CHART]

Modern Marketing

by Taha Sheikh | Tweet this In March, Eloqua released a report titled: “ Defining the Modern Marketer: From Real to Ideal “, which presents findings from a survey of 556 marketers conducted by BtoB Magazine into views and practices in modern marketing.

What the Twitter IPO Means for Marketers

Modern Marketing

Full disclosure, Twitter is an Oracle Eloqua customer and 2013 Markie award recipient so we’re just a little obsessed with this iconic brand.

How Do You Define and Mine Modern Marketing?

Modern Marketing

The report underscores research from a comprehensive survey created in conjunction with BtoB Magazine , and explores the skills and technologies marketers need to improve ROI.

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10 Tips to Help You Become a ‘Superhero’ Marketer

Modern Marketing

We collaborated with BtoB on recent research that highlighted how Modern Marketers understand the competencies that are required in their jobs, but admit falling short on cohesively connecting the right mix.

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Kicking Off Eloqua Experience Europe With The 5 Tenets of Modern Marketing

Modern Marketing

Shootman focused on the 5 Tenets of Modern Marketing , derived from Eloqua’s study with BtoB Magazine called ‘Defining the Modern Marketer: From Real to Ideal”.

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Is Google+ the place to be?

Crimson Marketing

I was recently interviewed by BtoB Online for an article about the growth of Google+ : Not all of us are aware, but Google+ is the second largest social media platform (after Facebook).

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More Marketers Reaching Complete Marketing Automation Adoption


According to BtoB Magazine’s new study , 46% of B2B marketers are currently using marketing automation. The rate in which marketers are reaching complete marketing automation adoption will double within the next year.

Act Like a Marketer, Think Like a Salesperson


With all due respect to BtoB magazine, we’ve got some new data on what B2B marketers want … leads. According to the “ B2B Content Marketing Trends 2013 Report ,” the most common content marketing goals for B2B tech marketers—i.e.,

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B2B Content Marketing Report – Need To Focus On The Basics

Marketing Insider Group

In partnership with the Netline Corporation, the CMO Council surveyed 400 BtoB buyers and content seekers around the world. ” And this is causing marketing dollars to be wasted as BtoB buyers are running from overly-promotional content that doesn’t meet their needs.

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Social Media Marketing Important Part of B2B Marketing Landscape

KoMarketing Associates

This is according to BtoB’s “ Social Media: From Marginal to Mainstream ” report. ” B2B marketers are increasingly incorporating social into their marketing strategies, as BtoB’s latest research indicates.

5 Core Competencies Driving a Modern Marketing Strategy

Hinge Marketing

The report underscores research from a comprehensive survey created in conjunction with BtoB Magazine , and explores the skills and technologies marketers need to optimize ROI initiatives. By Amanda F. Batista, Guest Post. It’s been said that marketing is a balance of art and science.

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Email Marketing: Best Practices in a Multichannel, Multi-Device World

Marketing Action

John DiStefano, Research Director for BtoB led off a recent webinar by sharing the current state of context for email: Marketers using email prioritize customer acquisition and customer retention in equal measure.

4 Fantastic Fundamentals of Modern Marketing From Stan Lee

Modern Marketing

The ideal marketer — much like a perfect superhero — is a challenging balance to strike, according to BtoB Magazine and Eloqua’s recently published Defining the Modern Marketer study.

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I’ve Been Writing A Lot Lately, Just Not Here

Paul Gillin

Marketing’s big miss (BtoB magazine). Repackage (BtoB magazine). I only update this blog occasionally because most of my writing these days appears on other people’s websites. But my blog is still my home base.