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11 Conferences for B2B Marketers to Attend in the Second Half of 2013

KoMarketing Associates

The conference roadmap is one of those planning initiatives and as I have been reviewing the conference opportunities in the second half of 2013, there is no shortage of impressive events to attend for B2B marketers. Anything related to driving better conversions is worth reviewing for the B2B marketer. Content Marketing World.

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9 Key Points & Action Items from BtoB Magazine’s Social Media Report

KoMarketing Associates

As B2B marketers work on refining 2012 strategic marketing initiatives, social media has become a central focus. BtoB Magazine ‘s latest report on B2B social media marketing provides further support and insight into the strategies, applications, and challenges marketers face. The Role of Social Media. Look Before You Leap.

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10+ Essential Research Reports & Guides for B2B Marketers

KoMarketing Associates

B2B marketers struggle with common challenges. Research, guides, and marketing surveys help guide B2B marketers down the right path. Here are ten B2B marketing related research reports and guidelines we recommend for review, and a brief explanation on why they are important. Optify’s 2013 B2B Marketing Benchmark Report.

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Perspective on the B2B Demand Generation Benchmark Survey Report

KoMarketing Associates

Last October, KoMarketing Associates announced the launch of research consultancy Software Advice’s B2B Demand Generation Benchmark Survey. In a poll of 155 primarily C-level marketing experts, social media received the largest percentage of votes for demand generation channels that marketers will spend more on in 2013.

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The Content Experiment: An Interview with Rishi Dave [Podcast]

Crimson Marketing

He was named 2013 & 2012 Top Digital Marketer by BtoB Magazine. He was named 2013 & 2012 Top Digital Marketer by BtoB Magazine. He holds degrees in Chemical Engineering and Economics with Honors from Stanford University and an MBA in Marketing from the Wharton School.

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4 New Marketing Fundamentals Impacting the B2B SEO Professional

KoMarketing Associates

Think about what that means in B2B buying cycles, where multiple individuals are impacting the decision making process. Mullen’s four new marketing fundamentals offer some important takeaways for B2B search engine marketers. Executing the B2B marketing message is more complex than ever before. Design is the New Marketing.

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How to write for social media

Biznology

Paul Gillin is one of our Biznology authors, and a writer, speaker and online marketing consultant specializing in B2B social media. He was a monthly columnist for BtoB magazine for seven years. He was a monthly columnist for BtoB magazine for seven years. Thanks to all our sponsors! Like this post? Sign up for our emails here.