KoMarketing Associates

JUNE 6, 2013

In another week one of the best conferences for search engine marketing professionals and internet marketers overall, SMX Advanced , kicks off in Seattle. In addition to SMX Advanced, here is a look at the marketing conferences KoMarketing Associates has on the radar as we plan for the rest of 2013.

Conference 120

Conference B2B Marketing Planning B2B 120

KoMarketing Associates

APRIL 11, 2013

B2B marketers struggle with common challenges. Research, guides, and marketing surveys help guide B2B marketers down the right path. Other times they reinforce the existing direction of marketing tactics and strategy. Optify’s 2013 B2B Marketing Benchmark Report.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

KoMarketing Associates

SEPTEMBER 18, 2012

As B2B marketers work on refining 2012 strategic marketing initiatives, social media has become a central focus. Advances in search engine algorithms bring social media in focus for link acquisition and as a potential signal of trust for engines. The Role of Social Media. Define Social Media Goals.

BtoB 120

BtoB Social Media Paid Search Agency Media 120

KoMarketing Associates

JANUARY 25, 2013

Last October, KoMarketing Associates announced the launch of research consultancy Software Advice’s B2B Demand Generation Benchmark Survey. In a poll of 155 primarily C-level marketing experts, social media received the largest percentage of votes for demand generation channels that marketers will spend more on in 2013.

Demand Generation 120

Demand Generation Advertising Benchmark Customer Surveys Demand 120

KoMarketing Associates

MARCH 21, 2013

Think about what that means in B2B buying cycles, where multiple individuals are impacting the decision making process. Mullen’s four new marketing fundamentals offer some important takeaways for B2B search engine marketers. Design is the New Marketing. Value is the Currency.

B2B Marketing 120

B2B Marketing SEO Marketing Automation Services Ad brokers 120

KoMarketing Associates

OCTOBER 30, 2012

According to BtoB Magazine’s latest report on social media marketing, B2B marketers are leveraging social media for customer service, product marketing, hiring and recruiting, and traffic and lead acquisition.

Planning 120

Planning Marketing Budget BtoB Word of Mouth 120