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10 Most Promising B2B Startups in the UK for 2018

Envy

report, that ranks the world’s 100 most disruptive ventures “with the most potential to influence, change, or create new global markets”. Darktrace Twitter: @Darktrace Founded: 2013 Based : Cambridge, UK Funding : Series D, $179 million. Content marketers’ dream indeed! According to the influential. Disrupt 100.

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Marketing Automation 2014 Industry Overview: What the Surveys Tell Us

Customer Experience Matrix

The Interwebs have delivered an unusually rich trove of data about the marketing automation industry in the past few weeks. Taken together, these provide a clearer picture than usual of the state of marketing automation. The reason is selection bias: most surveys are answered by people who are actively engaged in marketing automation.

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Domain Name Valuations: Automated & Manual Methods for Valuing Virtual Assets

seo.co

And as is the case with any product or service, this finite supply coupled with increasing demand impacts valuations and creates a marketplace for buying and selling domains. In 2013, there were a total of 147.1 Shorter domain names are more memorable, more marketable, and easier to share with others.).

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How to Use Wistia: A Step-by-Step Guide

Hubspot

And if you haven't experimented with this powerful medium yet, you're missing out -- 66% of B2B marketers are already creating video content to support both their marketing department goals and larger business initiatives. In-depth analytics can tell you how your viewers engage with your content and whether or not they take action.

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The Future of SEO and What it Means for Inbound Marketing [SlideShare]

Hubspot

The deconstruction of search engine rank into those two main components made SEO more approachable to marketers of all company sizes. The Future of SEO - 2013 edition from HubSpot All-in-one Marketing Software. In fact, earning inbound links was one of the core tenets of inbound marketing. Let me explain.

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The Dangers of Marketing Metrics Dependency

Hubspot

When it comes to marketing, the same can be said for your attitude toward analytics. As a CMO, cultivating a data-driven marketing team can drive more insightful marketing decision-making and thus, better results. is this even a problem for CMOs and their marketing teams? Better Technology Means More Data.

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12 New Year's Marketing Resolutions You Can Actually Keep

Hubspot

With 2012 just around the corner, it's time to start thinking about your marketing strategy for the New Year. As more and more companies catch on to the most effective strategies for getting found online and generating more leads and customers, the future of inbound marketing is looking more competitive and fast-paced than ever.