Remove webinars
Remove 2013 Remove Advertising Funnels Remove Personalization Remove Presentation
article thumbnail

How to Use Wistia: A Step-by-Step Guide

Hubspot

When it comes to the use cases for video, the possibilities are endless across your organization: Sales teams can close deals with personalized video voicemails , support teams can walk customers through frequently asked questions with engaging tutorials, and HR teams can onboard new teammates with ease. But that's just the beginning.

article thumbnail

Best Digital Marketing Books 2020

Brightedge

I decided to find and recommend digital marketing books for each digital channel: SEO, Paid Search, Email, Display, Social, Blog, and Webinar. I like the focus on landing pages, which often get lost in the shuffle of channel and media planning as a high-leverage link in the funnel chain. Ad Extensions. Writing Ads.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

B2B Marketing Campaign Types to Power the Top of Your Funnel

SnapApp

That’s why you take it slow, and divide your marketing efforts into three primary segments: Top, Middle, and Bottom of the funnel. . Top funnel: Light, widely-appealing, brand-building campaigns that appeal to an audience that has the potential to be interested in what you’re selling. Bottom funnel: The potent, high-converting stuff.

article thumbnail

B2B Marketing Campaign Types to Power the Top of Your Funnel

SnapApp

That’s why you take it slow, and divide your marketing efforts into three primary segments: Top, Middle, and Bottom of the funnel. Top funnel: Light, widely-appealing, brand-building campaigns that appeal to an audience that has the potential to be interested in what you’re selling. Ready to jump to the middle of the funnel?

article thumbnail

Why Content Creators Are Using This Simple Article Format to Draw a Bigger Audience

Content Marketing Institute

CMI posts included Smackdown Content Marketing Secrets From the WWE, How GE Gives Recruiting Content a Personality Lift, and How Health Catalyst Gets Results with Ungated Content. SurveyMonkey found something similar in 2013, uncovering the fact that 70% of consumers first click on search results from “known retailers.”.

article thumbnail

17 Lead Generation- Demand Generation 2015 New Year’s Resolutions

NuSpark Consulting

In the last two-three weeks, I participated in 3 webinars and 5 software demos, with more planned this week. Plan search campaigns within the funnel. Your Adwords campaigns need to be as relevant as possible, but we know sometimes it’s not easy because of how people search within the sales funnel. Increase conversion rates.

article thumbnail

54 Content Marketing Stats to Guide Your 2018 Strategy

SnapApp

The top three paid advertising methods used by B2B marketers are SEM (66%); print or other offline promotion (57%), and traditional online banner ads (55%) - Content Marketing Institute/MarketingProfs. . . Two thirds of marketers use PPC ads to get eyes on their landing pages and blogs. . . MassPlanner. .