Liveintent

MARCH 2, 2021

We’re excited to announce that our partner, MediaMath , has integrated LiveIntent’s nonID into its bidding infrastructure through SOURCE , providing marketers with a best-in-class experience for targeting addressable audiences across a transparent and accountable supply chain. Transparent, people-based measurement.

Advertising Agencies 62

Advertising Agencies Ad Exchange Paid Search Agency Privacy 62

Hubspot

MAY 21, 2020

“Consumers have been pretty consistent and clear in their feedback, the way to avoid alienating them is to give them what they want -- personalized, relevant content using their data in a responsible and transparent way.”. To put it plainly, consumers don't just like personalized marketing experiences. They expect them. Evergage ).

Personalization 101

Personalization Paid Search Agency Ad Exchange Marketing & Strategy 101

Contently

APRIL 20, 2017

It’s no secret that trust in the financial sector took a hit after the 2008 financial crisis. A Contently survey from 2016 showed that 30 percent of millennials didn’t trust financial services companies, while 43 percent were unsure. ” Leveraging expertise and building trust. .

Top of Funnel 153

Top of Funnel Brand Identity Branding Ad Building 153

Martech Advisor

MARCH 11, 2020

Since the earliest transaction between buyer and seller, the dynamic hasn’t changed: the quality of the interaction, the level of personalization, and the commitment to building trust through transparency is what makes the experience a success and one that creates the potential for a repeat engagement – or not.

Enterprise Management 53

Enterprise Management Marketing Management Ideal Customer Profiles POS 53

ClickZ

MARCH 19, 2020

30-second summary: Will McInnes, Brandwatch’s global CMO, brought over a decade of martech experience to Brandwatch when he joined the company in 2013. The companies that best leverage Brandwatch’s technology don’t make quick tactical marketing decisions with the information.

CMO 103

CMO Paid Search Agency Advertising Agencies Mobile Advertising 103

Single Grain

APRIL 28, 2020

This post about the best digital marketing campaigns you can learn from has been updated with fresh examples for 2020. Bonus Material : Discover the unorthodox digital marketing campaigns we use to generate predictable traffic, leads, clients and revenue (even during uncertain times). 31 Top Digital Marketing Campaign Examples.

Marketing Budget 141

Marketing Budget Campaigns Paid Search Agency Work Management 141

seo.co

DECEMBER 8, 2020

Online Marketing Guide – Table of Contents. Introduction to Online Marketing & SEO. Content Marketing for Online Marketing. + Social Media Marketing. Local SEO for Enhanced Online Marketing. Your Online Marketing “Getting Started” Checklist. Structural On-site SEO. Conclusion.

Paid Content 111

Paid Content Online Marketing Planning CMS Development 111