Remove Ad Exchange Remove Transparency Remove Trust Marketing
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Things you do not know about Ad Exchange

Valasys

What is an Ad Exchange? An ad exchange serves as a crucial intermediary in the world of digital advertising, connecting advertisers with publishers through a dynamic marketplace known as real-time bidding (RTB). Conversely, publishers utilize SSPs to showcase their available ad space, ready for monetization.

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IAB Europe agrees to change Transparency and Consent Framework for EU ad industry

Martech

This week, Belgium’s data protection authority, APD, fined IAB Europe 250,000 euros for GDPR-related complaints against its standardized Transparency and Consent Framework (TCF), which is used by publishers and advertisers in the EU. Privacy and transparency are critical values for the ad industry and for digital citizens.

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Is the digital marketing grass really greener in walled gardens?

Martech

The term refers to closed marketing ecosystems in which the owner controls the content, data, inventory and engagement experience. Reliance on these platforms can offer marketers significant advantages and limitations. They offer sophisticated tools that enable marketers to create, manage and optimize campaigns more efficiently.

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3 ways brands can build trust with privacy-concerned consumers

Martech

Digital marketers are facing an increasingly regulated environment when it comes to reaching the right customer at the right time. A recent study by marketing automation company Marigold and digital marketing consultancy Econsultancy took a closer look at how consumers feel about marketers’ messages and tactics.

Privacy 109
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First-Price Auctions: A Key Piece of The Transparency Puzzle 

Martech Advisor

In March, Google announced that they’d be changing their Ad Manager Display auctions from a traditional second-price auction to a first-price auction. But there are many other implications towards greater transparency that this shift has created, shares, Marc Grabowski, EVP, Global Supply at Criteo. The Road to Change.

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9 Strategies to Boost Your Email Marketing Lead Generation

SendX

Once you’ve gained your readers’ trust, you can have a conversation with them, gather their opinions, continuously get readers on your new content and sell your products and services. That’s why the potential of email marketing is huge – up to $40 ROI per $1 spent. It can take ages to gather such a list. But it doesn’t have to.

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Designing Personalized User Experiences with Data & AI? Keep This In Mind

Salesforce Marketing Cloud

Today, more users are comfortable with companies using relevant personal information transparently and beneficially. However, there’s no universal definition of what’s transparent and beneficial. They later see an AI-targeted ad for event planners on their mobile social-media feed. That’s up from 52% the year prior.

Design 96