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‘SEO Is Not a Unicorn’: Crucial SEO Tips for Content Marketers

Contently

The Importance of Long Tail Keywords As you create your keyword strategy, keep long tail keywords in mind — which are typically more specific, more targeted, and longer than other keywords. This is called a link-building strategy. That’s roughly one link for every 200 words.

SEO 137
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Everything You Need to Know to Dominate Local Search

Hubspot

From on-page optimization to inbound link building to social media involvement, here is the ultimate guide for how to optimize your website for local search so you can dominate the search engine results pages (SERPs). Target long-tail keyword variations. What is local search marketing?

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9 SEO-Friendly Content Writing Tips to Outrank Your Competition

SmartBug Media

The four most important ranking factors are content, links, site structure, and HTML tags. Ever since the 2011 Panda algorithm update , Google has prioritized content as its number one ranking factor. Then, perform keyword research to identify the best ranking opportunity. Apply the Skyscraper Method.

SEO 87
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7 Sure-Fire Signs Your SEO Sucks

Hubspot

If you continue to create keyword-optimized content around the keywords you're ranking for and are working to improve your link-building efforts, you'll see success for more than just a month or two. How to Fix It: Target long tail keywords that incorporate the head term you would like to rank for.

SEO 28
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The Best Way to Track Your Keyword Rankings in 2020

Single Grain

Long-tail keyword searches have a click-through rate 3-5% higher than generic searches. But arguably the most impactful update, from a content perspective, was 2011’s Panda update, which aimed to crack down on sites packed with low-quality or thin content. Why You Should Use Long-Tail Keywords in Your SEO Campaign.

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Best Web Presence Optimization Guides and Tips of 2011

Webbiquity

If published, they’re potentially valuable for long-tail (low volume, highly qualified) search traffic. ” Online Sentiment and Link Building by Search Engine Journal. What is the best parka for sub-zero temperatures? That sounds like a Google search to me.” SEO, Social Media and WPO.

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Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity

which assets are viewed as most critical to buyers—technical data sheets and vendor websites—and which are least important), the six distinct phases of the B2B buying cycle, SEO best practices, using social networking for link building, and more. 2011 Insane Mobile Marketing Facts & Trends by Bit Rebels. StumbleUpon Stats.