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An Introduction to Black Hat SEO

Hubspot

Black hat techniques include keyword stuffing, cloaking, and using private link networks. Keyword Stuffing. Keyword stuffing refers to the practice of filling your content with irrelevant keywords in an attempt to manipulate where the page ranks on search results pages. The Google Panda update in 2011 resolved this issue.

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Algorithm Updates: Common Questions & What You Should Know

KoMarketing Associates

Google PageRank & Algorithm Updates – Search Engine Roundtable. If we look at the last few big algorithm adjustments, there were some strategy changes necessary: Panda – Panda was initially rolled out in 2011 with updates continuing through last week (Panda 4.0 Algorithms – Google Inside Search. launched May 20 th ).

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Essential SEO advice directly from Google

Biznology

It come to us directly from Google Webmaster Central Blog way back on Friday, May 6, 2011, but it’s becoming more and more essential to read as Google becomes more and more brutal and less and less forgiving when it comes to exiling websites that have ever wronged Google’s sense of SEO integrity. Save this article as a PDF.

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The Biggest SEO Blunders of All Time

Hubspot

Spoiler alert: The worst that could happen is Google lands a direct hit on your search rankings with a flying roundhouse kick, your PageRank drops to 0, and you eventually get featured in a blog post (like this one) that''s filled with examples of companies that broke the rules and paid the price. billion in 2011. Toys R Us pays $5.1

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The History of the Google Algorithm

ClearVoice

This article will chronicle the history of Google algorithm updates from PageRank to modern day. When Google launched in 1998 , it used an algorithm called PageRank. According to Google , PageRank operated “by counting the number and quality of links to a page to determine a rough estimate of how important the website is. .”

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18 (of the) Best SEO Link Building Guides of 2011

Webbiquity

Reporting that “The first quarter of 2011 provided some of the most dramatic news in recent search engine marketing memory. ” The Panda Reaps – Is Article Marketing Still Viable? Build out key connectivity to the product suppliers and downstream partners within the advertiser ecosystem.” by Performics.

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Best Cool SEO Tools of 2011

Webbiquity

Identify promising keywords? HubSpot, Alexa, and Backlink Watch , which is one of my favorites) to the lesser-known but interesting like iWebTool —a suite of tools including a Backlink Checker, Google PageRank Prediction and Keyword Density Checker—and Best SEO Tools , another intriguing suite. Keyword Research Tools.

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