Buzz Marketing for Technology

DECEMBER 8, 2010

Here are 11 concrete ways I think the environment in which B2B Marketers operate will evolve in 2011. And as more people find out about this gem of an advertising experience CPC and CPM prices will continue to march upward – I have already begun to see this in my own ad buys!

B2B Marketing 100

B2B Marketing Paid Search Agency Mobile Advertising B2B 100

Biznology

DECEMBER 14, 2010

Historically, most businesses have paid for media in terms of cost-per-thousand impressions (CPM). And Google's AdWords is likely the most famous cost-per-click (CPC) service out there. But don't forget cost-per-action/acquisition (CPA). And explore additional media models.

Cost Per Thousand 80

Cost Per Thousand Cost per Acquisition Cost Per Click Google 80

Digital B2B Marketing

OCTOBER 23, 2012

With their reputation as a site for reaching a business audience, they will command a premium CPM. In 2011, traffic was down 5% for the same comparison. LinkedIn has labeled their contributors as thought leaders and has recruited an impressive group of initial contributors. This isn’t a seasonal effect.

Linkedin 100

Linkedin Cost Per Thousand CPM Business 100

readwrite

JANUARY 17, 2012

In the second quarter of 2011 , Facebook’s advertising department offered an interesting incentive to advertisers: If your ad kept people on Facebook, it would cost you 29% less than an ad that sent users out to another website. For the fourth quarter of 2011, Facebook offered the same deal and pushed the number up to 45% off.

Cost Per Thousand 40

Cost Per Thousand Cost Per Click Facebook Ads 40

Valasys

SEPTEMBER 4, 2019

It was acquired by Twitter on Jul 5, 2011, & powers social features for companies including The New York Times, SlideShare, Automattic & more. CPM & CTR for Ads: Deciding about the cost of social media campaigns is never easy. (Services are ideally suited for enterprises & large budgets).

Paid Content 40

Paid Content Cost Per Thousand CTR CPM 40

NetLine

OCTOBER 12, 2018

What started as a 150-piece puzzle in 2011, the Marketing Technology Landscape Supergraphic had a fraction of the number of logos as it does in today’s version, which boasts nearly 7,000 logos. As 2018 winds to a close, 2019 will surely bring more logos to the table.

Lead Gen 53

Lead Gen Vendors Lead Scoring Lead Ranking 53

Hubspot

AUGUST 31, 2011

You can choose CPM (Pay for Impressions) or CPC (Pay for Clicks). for most ads), the “Pay for Clicks” option will offer the best value for the cost. This post is an adapted excerpt from our ebook, " How to Use Facebook for Business: An Introductory Guide " for 2011. What kind of results have you seen?

Facebook 28

Facebook Advertisements Advertising Cost Per Thousand 28