Building Loyalty Evolves with Data, Smartphones, and Personalization
Zoominfo
SEPTEMBER 10, 2020
Meanwhile, supermarkets and wholesale clubs made pioneering moves to entice customers to return, making discounts contingent on people swiping a card or keychain tag to get the savings. Mobile Devices Make Loyalty Immediate (2011-present). The data (and deals) helped improve the most valuable customers’ experiences.
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