Remove 2009 Remove Public Relations Remove RSS Remove Segmentation
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Aberdeen Shows How to Do Email Marketing Right

The Effective Marketer

Work your way through the list above and start playing with content personalization, even if only for a small segment of your database. You can follow any responses to this entry through the RSS 2.0 The lesson? It will likely pay off handsomely. The report has more interesting stuff and I suggest you spend a few minutes reading it.

Planning 100
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How Everybody Wins with HubSpot's Funding « The Effective Marketer

The Effective Marketer

Market Segmentation And here is worth pausing for a moment. You can follow any responses to this entry through the RSS 2.0 Jeff Ogden Find New Customers [link] Reply Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Thanks for sharing it.

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Marketing Automation Monday is Here!

The Effective Marketer

Interesting also that according to their research the segmentation of email campaigns based on behavior (which is a big part of a Marketing Automation program) is also less effective than the sending of emails based on triggers. You can follow any responses to this entry through the RSS 2.0 Like Be the first to like this post.

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The Danger of Email Marketing Benchmarks « The Effective Marketer

The Effective Marketer

Analyze the results you get by segment (geography, products purchased, industry targeted, job titles, etc.) and start fine tuning the message, email design, subject line, date and time sent, and other relevant variables to each segment and you will start creating your own baseline. Like Be the first to like this post.

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Twitter Blurs the Line: Sorting Out Branding, Adv/PR and Marketing Opportunities

B2B Marketing Savvy

If you like the read, please subscribe to my RSS feed. An August 2009 study was just released which categorized a sample of 2000 tweets as falling into the following categories: News, Self-Promotion, Spam, Conversational, Pass-Along Value, and Pointless Babble. This report did not attempt to carve out any vertical segments.

PR 40
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How to Match 10 Key Success Metrics to Your Blogging Strategy.

Convince & Convert

Yet, in much of my social media consulting work corporate blog owners are invariably most interested in total visits and RSS subscribers. This is especially misplaced with group written blogs, where the broad content focus and inconsistent tonality makes RSS subscription less likely. All rights reserved.

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Top Social Media Measurement and Tracking Tools

Online Marketing Institute

RSS Feeds. --> --> Bookmark FOLIOMag.com. 2009 Eddie and Ozzie Awards Winners. Tool: Adobe Sitecatalyst URL: Omniture.com/sitecatalyst What it does: Segments traffic to determine “high-value” Web visitors and offers real-time analytics. Advertising and Public Relations. Booth-related Services. Careers Home.