Account-based Everything, Measuring ROI, and the Future of ABM
FEBRUARY 2, 2017
Charlie: I’m the Director of Marketing of at Engagio, founded by former Marketo founder, Jon Miller. So you have to identify your ideal customer profile. In account-based marketing, you’re still selling to people but you want to find the key personas at those companies.
ClickInsights: How can B2B marketers use content effectively for demand generation?
AUGUST 27, 2009
B2B marketers are producing, managing, and distributing marketing content to reach prospects and turn them into customers. Marketo's Modern B2B Marketing. Get Customers. B2B Lead Generation Benchmark Study 2009. Get Customers.
ClickInsights: What ROI metric should B2B marketers use in this digital marketing era?
OCTOBER 15, 2009
Marketo's Modern B2B Marketing. Get Customers. B2B Lead Generation Benchmark Study 2009. Marketing and Sales Alignment – Marketo eBook (New!). Marketing and Sales Alignment – Marketo eBook (New!). Get Customers.
Sales and Marketing Alignment: Thought Leadership with Jill Konrath
Modern B2B Marketing
MAY 13, 2009
In my opinion, if your Marketing & Sales organizations do this together, they'll not only improve their alignment, but also the results they achieve: Engage in a customer immersion. What matters is the customer -- not the product, service or solution. They should map out the customer decision process and create buyer personas. Using that information, they should determine how to best interact with customers throughout their entire buying cycle.
8 Important Takeaways from the B2B Virtual Edge Event for B2B Marketers
Modern B2B Marketing
DECEMBER 3, 2009
Some of the top highlights I pulled from the tweets include (plus a couple comments on how to learn more): Focus on content and match it to buyer personas (Looking to do this? Integrate social media into your marketing automation to make social marketing automation (I like this one because Marketo kicks butt with B2B social media marketing.). ckburgess : Hotel websites are built around product |so are most BtoB websites | build around buyer personas instead.
Marketing Automation Trends for 2010
JANUARY 12, 2010
2009 was the year in which Marketing Automation really took off. Jeff Ogden , Director of Marketing, Aplicor & President, Find New Customers. Manager, Inbound Marketing, Marketo. Methods to the madness: Everybody has methodologies, Sales has SPIN, Customer Centric, etc. Social networks like Facebook and Linkedin will start to face customer defections as their networks get bogged down with marketing spam.
Does your B2B Marketing have Consistent Messages?
JULY 22, 2010
She empowers her clients to create customer-centric nurturing programs that leverage strategic story development to engage prospects until they are sales ready. To get started, answer the following questions for each persona addressing one specific problem: Why should they solve the problem?
B2B Marketing Mix: Will Online, Social Tactics Lead?
NOVEMBER 1, 2010
April 30, 2009 — Laura Ramos Email, Search, and Direct Mail Deliver Results Over Time I am very appreciative to Roy Young and Ann Handley at MarketingProfs for partnering with Forrester and me on the B2B marketing budget trends and effectiveness survey.
Top 60 B2B Marketing Posts and Hottest Topics November 2010
B2B Marketing Zone Posts
DECEMBER 1, 2010
Audience: Business Development Professionals, Marketing Managers, Channel Managers, Customer Service Professionals, Product Managers. Content Marketing Basics: A B2B Marketing Cheat Sheet - Modern B2B Marketing , November 19, 2010 In Marketo’s latest B2B Marketing Cheat Sheet about Content Marketing, we cover the basics of content marketing. What Are Your B2B Customers Saying About YOU? - First, let’s define what PR means from the perspective of the customer (i.e.,