Industrial Marketing Today

AUGUST 17, 2010

To deepen and strengthen this relationship, marketers (and sales) must optimize the “return on time spent” by increasing the value received through each touchpoint. Keep in mind your marketing content may exist in various forms and formats; company website, blog, email campaigns, press releases, marketing collateral and social networks.

Optimization 60

Optimization Web 2.0 Planning Buying Cycle 60

Content Marketing Institute

DECEMBER 5, 2017

Thanks to the copious amounts of customer data Energy University collects at touchpoints in the learning management system, Schneider Electric is better able to understand who the potential customers are and their needs, so they can be matched to the right products and solutions. And many of them do just that.”. dawnpapandrea Click To Tweet.

Class 101

Class Digital Asset Management Education Webinar Metrics 101

Industrial Marketing Today

JULY 29, 2010

As a result, most BtoB marketers tend to credit sales-ready leads to the last marketing touchpoint. The study also revealed that B2B marketers that measured ROI were better able to track leads to marketing touchpoints. This tendency often neglects the other marketing channels that played a role in early stages of the purchase funnel.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

ClearVoice

JANUARY 29, 2024

The LEGO Ideas campaign , launched in 2008, invites LEGO enthusiasts to create original builds, which are showcased on the LEGO Ideas website. The skincare brand can run social media polls asking about customers’ most pressing skincare concerns. There’s something about Legos.

Webinar Metrics 69

Webinar Metrics Ad Building Marketing & Strategy Content 69

Content Standard

OCTOBER 15, 2018

That was 2008. Yet the modern marketing experience is by its very nature multichannel, consisting of a vast array of touchpoints that add up to create an overarching brand story. To summarize, marketing leaders need enterprise-wide visibility into all brand touchpoints, stat. What Your Lack of Visibility Is Really Costing You.

Digital Asset Management 79

Digital Asset Management Enterprise Management Organization Work Management 79

SnapApp

APRIL 25, 2018

Sonja has been working in the B2B space since 2008, and since then, she’s led content and marketing teams at B2B tech companies including Mattermark, KISSmetrics, DocSend, and Zenefits. Buying journeys are complex, touchpoints are plentiful, and it's important to scale what works. 30 Women Shaping B2B Tech Marketing. . Sonja Jacob.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

APRIL 25, 2018

Sonja has been working in the B2B space since 2008, and since then, she’s led content and marketing teams at B2B tech companies including Mattermark, KISSmetrics, DocSend, and Zenefits. Buying journeys are complex, touchpoints are plentiful, and it’s important to scale what works. 30 Women Shaping B2B Tech Marketing. Always data.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91