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Regain Customer Loyalty With Content — an Interview With Jay Baer

ClearVoice

Yet, the majority of content marketers are forgetting about one of the most important stages… the fourth. What about creating post-purchase content to keep the very customers we worked so hard to attract and win? 2020 has caused unprecedented shifts in how we market products and services through content.

Loyalty 102
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Why Content Marketing Matters To Me And Should To You

Convince & Convert

Sure, I pay attention to where I’m ranked in the AdAge Power 150 (a broader ranking of all marketing blogs), and I look at my search rankings, etc. But I am incredibly delighted to top the list of content marketing blogs, because for me content marketing is becoming fundamental to business success at every level.

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ClickInsights: How B2B marketers should forge customer relationships by providing compelling content?

Ambal's Amusings

One of the many goals of B2B marketing is to continuously forge better customer relationship. We have invited B2B Experts to shed light on the following question: " What is your one tip on how B2B marketers should forge customer relationships by providing compelling content? Recommended Resources from B2B Marketing Experts.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. And that’s how I pick the right social media monitoring tool for the job.

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Is Your Twitter Addiction Paying Off

Convince & Convert

Maybe you use Twitter to see what’s going on (the real-time search engine approach). Also I have made some cool purchases & love to see the photos made via iphone of where people are right now. But, for about 99.999999% of the world, Twitter usage is not an end, it’s a means to an end. Your Twitter goals may vary.

Twitter 126
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Why Influence Mining is the Next Gold Rush | social crm | Social.

Convince & Convert

Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison.

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Happy Customers Are the Biggest Marketing Opportunity of 2018

Hubspot

Great marketers care deeply about copy, obsess over visuals, and pour their hearts into content. But great marketers also know a hard truth about their work. That ultimately, no matter how much effort goes into building and refining your marketing strategy, something else will always have a bigger impact on buyers.