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Choosing an Email Marketing Software « The Effective Marketer

The Effective Marketer

This question on a recent LinkedIn discussion thread for the Technology Marketing Community reminded me of when, a couple years ago, I delivered a presentation at the 2008 MarketingSherpa Email Marketing Summit. The important thing is to lead with the analytics side before throwing the qualitative evaluation into the mix.

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Content Creation Made Easy

Industrial Marketing Today

If you are not a professional copywriter, coming up with new content regularly can be a difficult task. REVISE Our brains have two parts – the left side is analytical and the right side is visual and tends to see the whole picture. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

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Best of 2008: Blogging for Business, Part 3

WebMarketCentral

How to Get Blogs to Link to Your Posts by ProBlogger Rockstar blogger Darren Rowse provides an excellent set of tips on getting links from other bloggers, among them: being relevant, presenting an angle, and supplying helpful resources.

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Best of 2008: Blogging for Business, Part 2

WebMarketCentral

TopRank Best List of RSS Blog Directories to Submit Your Blog and Feed by TopRank Online Marketing Blog An outstanding list of blog directories, RSS and ping sites to help spread the fame of your blog. There are a few dead links in here and a few service with strange terms of use, but most of these links are active and useful.

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Best of 2008: Cool Web Tools, Part 1

WebMarketCentral

WiseStamp lets you control the look of the email signature as well as adding RSS feeds and social networking links like LinkedIn and Facebook. WiseStamp This is a slick tool that enables you to easily create a graphical HTML social media email signature for use with most common webmail services (Gmail, Yahoo mail, AOL, Hotmail etc.).

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Best of 2008: Blogging for Business, Part 1

WebMarketCentral

Among the recommendations: express, and be willing to defend, strong opinions; anticipate the needs of specific audience segments you'd like to attract, then address those needs; and spread links to your blog and RSS feed far and wide.

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Best of 2008: Social Media Optimization, Part 2

WebMarketCentral

A high number of RSS subscribers is going to be your best Google indicator." According to Chris, "You are going to have to push Google Reader to your visitors and you WANT ALL your subscribers in Google Reader.this is going to be real important to getting ranked well in Google.