Fri.Jan 17, 2020

Five GDPR Considerations For Your Email Marketing Campaigns


Guest post by Stuart Cooke. The vast majority of all businesses, including 93% of B2B companies , use email marketing as an integral part of their marketing strategy. Over the years this has remained one of the most effective channels to engage customers and generate sales leads.

How Can Artificial Intelligence Benefit Your Business?


Artificial intelligence is the future of the technology industry and the impact of it is being felt by businesses around the world. AI has transformed how we even think of customer service.

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5 Content Marketing Goals Every Brand Should Have

Modern Marketing

This is a reposted article. View the original post at: [link]. According to Content Marketing Institute’s (CMI) 2018 Benchmarks, Budgets, and Trends—North America report , 31% of respondents rated their organization as doing a fair or poor job of aligning metrics with content goals.

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The Biggest SEO Mistake Content Marketers Make


This summer, I conducted empathy interviews a bunch of our clients and prospects to understand their content marketing challenges. One big pain point: SEO. SEO remains a huge part of content marketing, as it should be. High-ranking content creates long-term value for your brand.

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How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

How Can Businesses Best Leverage Data scrubbing ?

Data Cleaning/CRM Appending

The hype around data is hardly news. It is a critical part of a business and rightly so.

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Is Your Work a Passion, a Love, Or Something Else? [The Weekly Wrap]

Content Marketing Institute

Robert Rose explores the difference between passion and love when it comes to work. He looks at predicted workplace changes and talks marketing to marketers. Plus, he points to an article on how to make content survive the committee.

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Six tips to help tell your company sustainability story

Integrated B2B

The world has made a fundamental shift in the way it views sustainability since the United Nations Framework Convention on Climate Change’s (UNFCCC) Paris Agreement was signed by 195 countries in 2016.

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8 tips to speed up WordPress performance


30-second summary: The faster your website, the higher your chances to engage with new visitors and potential customers. The closer a server is to your visitors, the smaller the latency they’ll experience.

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How to Position Yourself as a Freelance Leader Versus a Freelance Laborer


You know that client. The one who wears you down to a much lower rate, expects you to do revision after revision — at no extra pay of course — and then pays you late every time. They don’t respect you, your knowledge, or your work. It’s a freelancer’s nightmare.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Beating the CX Slump in 2020 to Deliver True Business Impact

Martech Advisor

Creating CX programs that can prove a direct impact on business outcomes can be tough. However, CX professionals who can bring insights to life, inspire action, empower employees and demonstrate ROI will find success in 2020.

10 Best Digital Marketing Podcasts in 2020

Stevens & Tate

Marketing strategies constantly change and evolve every year. Therefore, it’s important that you stay up to date on all of the best digital marketing podcasts, and latest marketing trends. Doing so can give you good ideas on how to improve your marketing strategy.

3 Technology-Driven Transformations That Will Reshape Digital Advertising in 2020

Martech Advisor

In an overcrowded ad tech environment, those players and brands that will take into account the significance of direct-to-customer communication, supply-path optimization and FAANG prevalence, have the best chances to succeed and perch among the leaders.

Dwell Time is the SEO Metric You Need to Track


This morning, I made a quick Google search. When the results page loaded, I spent time clicking through the first page of websites to find what I was looking for. When I didn't find my answer, I clicked back to that results page to look at the next one.

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7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

6 Fresh Customer Experience Hacks for 2020

Martech Advisor

Investment in Customer Experience (CX) is continually growing, as brands strive to offer customers a superior quality of experience. In this article, we turn to six of the world’s leading CX experts to bring you valuable tips and insights.

SEO in 2020: What Role Do Keywords Play? via @Kammie_Jenkins

Search Engine Journal

Learn how Google treats keywords, and what it means to write for a search audience. The post SEO in 2020: What Role Do Keywords Play? via @Kammie_Jenkins appeared first on Search Engine Journal. Content Marketing SEO

Who Drinks The Most Alcohol In The world? The Worlds Biggest Beer Drinkers [Infographic]

We Are Promotional

Ever wondered which countries drink the most beer in the world? We did! So we created this infographic which details the top 10 worlds biggest beer drinkers.

Native Content Best Practices for 2020

Martech Advisor

Native advertising inspires greater interest among users than regular display ads, as they are more creative, seamless, and valuable. If you’re looking to benefit from the power of native content in 2020, read on to know about: Insights from Verizon on the rise of native formats.

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

How Accessibility for Websites Impacts Marketing Outcomes

Martech Advisor

Implementing web accessibility practices on your website ensures that people with disabilities can use it optimally and have a good experience. Let’s look at how accessibility for websites impacts marketing and how you can make your website more accessible.