INDUSTRY INSIGHTS YOUR PEERS ARE READING
Email engagement is like a black box for many email marketers. Too often, marketers only look at opens and clicks, but have no insight into what happens in between. Like in any marketing discipline, better insights are the foundation to improving campaign performance in email marketing. MORE
This year has proven to be a very important year for eCommerce. In fact, it seems as though eCommerce becomes more and more complicated every year. There are new features that always need to be taken into consideration and new analytics to measure. MORE
As most retail marketers understand, being able to easily access and interact with customer data is essential to creating effective campaigns and positive customer experiences. MORE
As a former marketing contractor, I might be able to answer this properly. I think it really depends on what you’re trying to achieve with said contract job. “Digital marketing” is a very broad term and therefore you need to be more specific about your desired outcomes. MORE
VMware, in an attempt to bring public cloud experience to data centers, announced their acquisition of Avi Networks on 13 th of June, 2019. This acquisition creates the only complete industry-defined networking stack, designed for multi-cloud era. MORE
Around 4 million blog posts are written every day. But just because everyone is creating blog content to promote their business doesn't mean that it's all great. Although blogging is a terrific way to build an audience for your business, it isn't as easy as churning out numerous posts every month. MORE
What it Does: Connects Shopify with Makesbridge marketing automation to increase customer loyalty and sales of related products. Set Up Time: 1 Hour. Level: Beginner. MORE
Our business goal is to create such spectacular marketing results for our clients that their competitors are left green with envy. But, there’s (almost) nothing I love more than getting impressed and inspired by the marketing efforts of other companies. Sometimes, I’m even a little envious. MORE
EDITOR’S NOTE: Last night on the TV show Chopped, there was a lady who came to America with $70 and a suitcase. She now owns 3 food trucks and won the show, claiming she’s living the “American Dream.”. MORE
B2B marketers are increasingly using marketing automation to provide value to their leads and to educate and onboard users. MORE
As Google works to match users with the site that will provide them with the best possible results for their query, they also listen to the complaints and suggestions from users. MORE
What is a good website conversion rate? This is the million-dollar question. Ask any marketer and they will tell you that the industry standard 2-4% site conversion rate isn’t good enough. MORE
Launching a nonprofit organization is one way to give back to both local and global communities while supporting a cause. that is meaningful to you. While creating a nonprofit organization is altruistic and positive, it can be extremely. MORE
What can you learn from those best-selling fiction authors to make your content marketing shine? A lot. They know how to keep readers turning the page. Here are 10 tips from Stephen King, F. Scott Fitzgerald, George Orwell, and more. MORE
Google recently announced some changes to their mobile SERP layout that are intended to make it easier for customers to recognize the branding of different sites and determine which pages they want to engage with. MORE
By Damien Charles, ABM Strategist at Madison Logic Last year, I worked with a CMO at a cloud solutions company that was focused on finding ways to shorten their sales cycle from 8-10 months to roughly 6. MORE
Your content marketing strategy most likely focuses on your external audience – your customers or followers. This makes sense, after all these people are the ones who’ll spend their money and help your business generate income. MORE
Marketing your business is very important, no matter what the size of your business is. However, a lot of you don’t know how to market your business which is why. The post 7 Tips on How to Market Your Business appeared first on ONLY B2B. blogs MORE
Collaboration is a beautiful thing. It’s a marketing leader’s dream… unified teams all pulling together, striving for omnichannel marketing mastery. What could possibly go wrong? MORE
Industrial content marketing for engaging with engineers and technical professionals can be challenging. I’ve written about these problems in the past. MORE
Back from Texas and caught up from an educational week at this year’s Sirius Decisions Summit. We had loads of great conversations, met some fantastic people, and were even able to catch some good sessions.If you weren’t able to attend this year, here are our biggest takeaways. MORE
In some previous posts we discussed our addition of the Veeva Source and Target to our OpenMigrate platform. As we were becoming familiar with the Veeva API for the purposes of migration, we started to think what else could be integrated with a Veeva implementation. MORE
By Matt Heinz, President of Heinz Marketing. If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m. Pacific you can find the transcription and recording here on the blog every Monday morning. The podcast is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We cover a wide range of topics, with a focus on sales development and inside sales priorities. MORE
Boy, did I kick a hornet’s nest. A couple of weeks ago, I shared an article from MIT Sloan Management Review , Implement First, Ask Questions Later (or Not at All) by Stephen J. Andriole. MORE
As technology transforms the digital landscape, the top content marketing KPIs you need to monitor often change with it. In 2019, monitoring key performance indicators gets even more complex when you factor in the purpose of each piece of content, as SEO consultant Benj Arriola points out. MORE
As defined by Moz, Internal Links are hyperlinks that point to the same domain as the domain that the link exists on. MORE
The B2B telecom industry is unique. On one hand, it provides a service that enables the use of one of the business world’s most indispensable commodities – the telephone. MORE
This article previously appeared in Hotel Business Review on June 16, 2019. HotelExecutive.com retains the copyright. Who and what do travelers trust when they are thinking about planning a vacation, a quick getaway or a bucket-list trip? The current universe of resources is legion. Friends. Family. MORE
In an effort to stay competitive, many media companies and news organizations are employing teams of robot reporters to crank out stories using very basic templates created by human editors. MORE
Modern Marketing
JUNE 17, 2019
In an effort to stay competitive, many media companies and news organizations are employing teams of robot reporters to crank out stories using very basic templates created by human editors.
Madison Logic
JUNE 17, 2019
By Damien Charles, ABM Strategist at Madison Logic Last year, I worked with a CMO at a cloud solutions company that was focused on finding ways to shorten their sales cycle from 8-10 months to roughly 6.
ClearVoice
JUNE 17, 2019
What is a good website conversion rate? This is the million-dollar question. Ask any marketer and they will tell you that the industry standard 2-4% site conversion rate isn’t good enough.
Industrial Marketing Today
JUNE 17, 2019
Industrial content marketing for engaging with engineers and technical professionals can be challenging. I’ve written about these problems in the past.
Speaker: Howard Sewell, President, Spear Marketing Group
Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.
Marketing Insider Group
JUNE 17, 2019
Your content marketing strategy most likely focuses on your external audience – your customers or followers. This makes sense, after all these people are the ones who’ll spend their money and help your business generate income.
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B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
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Marketing Insider Group
JUNE 17, 2019
As technology transforms the digital landscape, the top content marketing KPIs you need to monitor often change with it. In 2019, monitoring key performance indicators gets even more complex when you factor in the purpose of each piece of content, as SEO consultant Benj Arriola points out.
Content Marketing Institute
JUNE 17, 2019
What can you learn from those best-selling fiction authors to make your content marketing shine? A lot. They know how to keep readers turning the page. Here are 10 tips from Stephen King, F. Scott Fitzgerald, George Orwell, and more.
Only B2B
JUNE 17, 2019
Marketing your business is very important, no matter what the size of your business is. However, a lot of you don’t know how to market your business which is why. The post 7 Tips on How to Market Your Business appeared first on ONLY B2B. blogs
Marketing Envy
JUNE 17, 2019
Our business goal is to create such spectacular marketing results for our clients that their competitors are left green with envy. But, there’s (almost) nothing I love more than getting impressed and inspired by the marketing efforts of other companies. Sometimes, I’m even a little envious.
Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP
Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.
Single Grain
JUNE 17, 2019
Around 4 million blog posts are written every day. But just because everyone is creating blog content to promote their business doesn't mean that it's all great. Although blogging is a terrific way to build an audience for your business, it isn't as easy as churning out numerous posts every month.
The Lead Agency
JUNE 17, 2019
As defined by Moz, Internal Links are hyperlinks that point to the same domain as the domain that the link exists on.
Engagio
JUNE 17, 2019
EDITOR’S NOTE: Last night on the TV show Chopped, there was a lady who came to America with $70 and a suitcase. She now owns 3 food trucks and won the show, claiming she’s living the “American Dream.”.
The Lead Agency
JUNE 17, 2019
B2B marketers are increasingly using marketing automation to provide value to their leads and to educate and onboard users.
Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group
Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.
DivvyHQ
JUNE 17, 2019
Collaboration is a beautiful thing. It’s a marketing leader’s dream… unified teams all pulling together, striving for omnichannel marketing mastery. What could possibly go wrong?
Valasys
JUNE 17, 2019
VMware, in an attempt to bring public cloud experience to data centers, announced their acquisition of Avi Networks on 13 th of June, 2019. This acquisition creates the only complete industry-defined networking stack, designed for multi-cloud era.
Litmus
JUNE 17, 2019
Email engagement is like a black box for many email marketers. Too often, marketers only look at opens and clicks, but have no insight into what happens in between. Like in any marketing discipline, better insights are the foundation to improving campaign performance in email marketing.
Brightedge
JUNE 17, 2019
Google recently announced some changes to their mobile SERP layout that are intended to make it easier for customers to recognize the branding of different sites and determine which pages they want to engage with.
Speaker: Jessica Cross, Manager of Demand Generation, Rollworks
The benefits of using account-based marketing in your Demand Generation team are considerable: by getting as many engaged, qualified accounts as possible, your conversion rate will be higher and you'll find that Marketing and Sales are (gasp!) more aligned. Sounds great, doesn't it? But how do you even find the resources to make it happen? Join Jessica Cross, Manager of Demand Generation at Rollworks, as she explains how to build your Demand Generation team to best carry out ABM - even if your team is small. In fact, her own team only has 3 people!
Eric Mower + Associates
JUNE 17, 2019
This article previously appeared in Hotel Business Review on June 16, 2019. HotelExecutive.com retains the copyright. Who and what do travelers trust when they are thinking about planning a vacation, a quick getaway or a bucket-list trip? The current universe of resources is legion. Friends. Family.
Brightedge
JUNE 17, 2019
As Google works to match users with the site that will provide them with the best possible results for their query, they also listen to the complaints and suggestions from users.
Convert
JUNE 17, 2019
This year has proven to be a very important year for eCommerce. In fact, it seems as though eCommerce becomes more and more complicated every year. There are new features that always need to be taken into consideration and new analytics to measure.
Seismic
JUNE 17, 2019
The B2B telecom industry is unique. On one hand, it provides a service that enables the use of one of the business world’s most indispensable commodities – the telephone.
Speaker: Michael Brito, EVP, Zeno Group
As a B2B marketer, you already know - attention spans are short, and the competition to win attention is fierce. So how do you break through the noise to deliver the right message, at the right time, using the right channel - and reach the right audience? Michael Brito, EVP at Zeno Group has an effective and repeatable answer: use audience intelligence! By understanding not just the readers of your content, but also the "vocal minority" and the influencers at play, you can develop a strategy to sustainably create attention-getting - and more effective - marketing campaigns.
MakesBridge
JUNE 17, 2019
What it Does: Connects Shopify with Makesbridge marketing automation to increase customer loyalty and sales of related products. Set Up Time: 1 Hour. Level: Beginner.
QuickPivot
JUNE 17, 2019
As most retail marketers understand, being able to easily access and interact with customer data is essential to creating effective campaigns and positive customer experiences.
Technology Services Group
JUNE 17, 2019
In some previous posts we discussed our addition of the Veeva Source and Target to our OpenMigrate platform. As we were becoming familiar with the Veeva API for the purposes of migration, we started to think what else could be integrated with a Veeva implementation.
Ledger Bennett
JUNE 17, 2019
Back from Texas and caught up from an educational week at this year’s Sirius Decisions Summit. We had loads of great conversations, met some fantastic people, and were even able to catch some good sessions.If you weren’t able to attend this year, here are our biggest takeaways.
Advertiser: Interactions LLC
In today’s hyper-competitive market, every business must become a customer experience-first business. Customer satisfaction has become more important than price or any individual feature. Read the new Tractica white paper to learn how important conversational AI is to your CX strategy.
Predictive Response
JUNE 17, 2019
Launching a nonprofit organization is one way to give back to both local and global communities while supporting a cause. that is meaningful to you. While creating a nonprofit organization is altruistic and positive, it can be extremely.
Net-Results
JUNE 17, 2019
As a former marketing contractor, I might be able to answer this properly. I think it really depends on what you’re trying to achieve with said contract job. “Digital marketing” is a very broad term and therefore you need to be more specific about your desired outcomes.
Heinz Marketing
JUNE 17, 2019
By Matt Heinz, President of Heinz Marketing. If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m. Pacific you can find the transcription and recording here on the blog every Monday morning. The podcast is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We cover a wide range of topics, with a focus on sales development and inside sales priorities.
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