Fri.Jan 15, 2021

How to Identify Dead Deals in Your Pipeline


You’ve set big goals for your team. You’ve even upped the quota. Everyone is onboard but can you really make it happen? Where to start? Step one: stop wasting time on dead and dying deals. .

How We Learned To Stop Worrying and Love Social Media Governance


Does your company suffer from abandoned Facebook accounts, a company Twitter handles you never knew about, misbranded Tik Tok channels, or even an occasional personal tweet mistakenly posted to a branded social media channel?


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3 B2B Website Must-Haves for 2021

BOP Design

As we embark on our 2021 marketing adventures and happily bid adieu to 2020, we wanted to share our top B2B website must-haves for the upcoming year. Now, more than ever, your B2B website is the vital core of your brand communications.

Books I’ve Been Reading


I hope you, your families, and your friends are all well and safe as we continue to navigate the COVID surge and increasingly restrictive containment measures. I thought I would start the year with a recap of the great books I read over my break.

75% of World Trade Flows Through Indirect Channels - Are You Enabling the Right People?

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years – and ecosystems are the main reason why. With the vast majority of business conducted through indirect channels around the world and given structural changes in our economy (before and after COVID-19), new buying journeys, subscription/consumption models, marketplace growth, and emerging technologies, most firms are now considering partner enablement as the key ingredient to survival (and success). The future of partnership ecosystems will be focused on driving intra-firm value creation, network effects, and partner co-innovation – a huge opportunity for firms to grow the right partners and enable them effectively.

Sales Prospecting Techniques for 2021

Heinz Marketing

By Stephanie Carrillo , Senior Marketing Consultant at Heinz Marketing. When was the last time you read a sales prospecting email? I’m sales’ worst nightmare, I rarely ever open and read sales emails; like many, they are sent directly to my delete box.

More Trending

How Mature Is Your Marketo Attribution Reporting

SmartBug Media

The marketing attribution process can be confusing, especially to those new to the inbound marketing process.

That’s How You Make a Splash: Slime Cannons, Sewer (Public) Servants, and More [The Weekly Wrap]

Content Marketing Institute

This week in content marketing, Nickelodeon and the NFL team up to recruit a new audience, a public sewer agency makes each employee feel like No. 1, and a popular email newsletter spills into new channels.

3 holiday email insights for the most wonderful time of the year


The year-end holiday season always seems to be a hectic one in the email marketing world. It’s your last push to meet your annual goals, so stress levels—and email volume—are at an all-time high. Subscribers are also busier than ever, so breaking through to them is even more of a challenge.

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5 Successful Lead Generation Strategies


After a year like no other, here we are in 2021 still standing. The world has been stirred up by a global pandemic, most of us are still working from home, and digital marketing strategies have become a critical part of every company’s survival.

The Complete Guide to SaaS Revenue Modeling

In today’s climate, it’s more important than ever for SaaS companies to build rock-solid financial models on which they can operate and make key business decisions. The teams at SaaSOptics and Burkland have teamed up to create a comprehensive guide to the most difficult aspect of financial modeling: revenue forecasting.

Why Data Quality Must Be a Marketing Priority


There’s no doubt that data is critical for success in today's marketing world.

Market & Sales Intelligence — Why Both are Essential for Sales Teams


Sales reps can easily lose a successful sale if they don’t have the right tools or framework to work with. Both market and sales intelligence fall under the umbrella of lead intelligence, which collectively gives comprehensive insights about prospects.

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Okta and Salesforce Team Up to Inspire Trust Amidst Pandemic


The COVID-19 pandemic has been pretty harsh on businesses across the globe and technology is the major savior during these unprecedented times.

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Top 10 spots más vistos en 2020: día, campofrío y barilla ganan la atención de los consumidores


El 2020 ha sido el año de los anuncios cargados de emoción, de mensajes de solidaridad y ánimo para superar esta pandemia, y también de marcas que han luchado por hacerse un hueco y ganar la confianza de un consumidor que dirigía sus compras hacia el ecommerce o comercio electrónico, ante la imposibilidad de hacerlo […].

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The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Brian Solis: Future of Data, Marketing and Sales Alignment


Brian Solis Salesforce Global Innovation Evangelist. Summit Spotlight – Brian Solis. The 2021 True Influence Summit is coming fast, and along with it, Global Innovation Evangelist for Salesforce, Brian Solis.

Why Call To Action Phrases Are So Important In Inbound Marketing?

Stevens & Tate

Call to action phrases seem so innocuous. They are just a few words on a link or a button. Yet, CTAs are some of the most powerful and important elements on your website to support your Inbound Marketing efforts.

Google News Initiative Creates COVID-19 Vaccine Misinformation Fund


The Google News Initiative launched a new fund to battle misformation about the COVID-19 vaccine. The COVID-19 Vaccine Counter-Misinformation Fund is open to publishers all over the globe who reach audiences that are underserved by fact checking or targeted by misinformation.

Modern B2B Marketing Attribution: Making the Business Case


When my father was in college, he had a friend who was blind. His friend made a deal with him – he’d buy a car they could share. The catch? When my father’s friend wanted to take a girl on a date, my father would drop any other commitments and be their designated driver.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Why You Might Want to Be More Negative in Your Marketing


Ever wake up on the wrong side of the bed? Of course you have. We all have. Ever wake up on the wrong side of the bed, and then have to be cheery? Like, interact in social media? Write an engaging blog post? Put together a lovable email marketing campaign?

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4 Content Personalization Tactics That Will Wow Your Audience


You've done it! You've shifted the internal mindset of your marketing org to focus on customer needs (vs. just talking about yourself/your products). But have your teams taken the next step? Content personalization takes your customer-focused perspective to a whole new level.

What Is a Logo Jungle?


What is a logo jungle? A logo jungle is a visual grouping of logos of multiple brands. Logo jungles often are used for informational purposes to quickly convey choices or relationships between brands, or for promotional purposes to build trust for a brand by association with other brands.

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How Content Syndication Programs Help You Reach a Wider Audience

Unbound B2B

Do you want your content to reach thousands of people? Of course, you do. Well, there’s a way to do it and reach a wider audience. It’s called content syndication, which refers to the process of republishing your content on third-party sites.

SaaSOptics SaaS Metrics Template

Download this template that includes calculations, formulas, definitions and a customizable dashboard. The template includes subscription momentum metrics (ARR, customer count, avg. ARR), churn and retention metrics, and customer lifetime value metrics.

Meet the Teamlancers Part 2: A Veteran Freelancer Talks Teamlancing at Any Age


For the past few months, I’ve been working as part of a Teamlancing collaboration with a fantastic group of teamlancers from around the globe. I’m generally careful about the details I share of my professional life, and usually tend to reveal project details and specifics only upon completion.

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Sales Forecasting: How to Put Sales Prediction Angst to Rest (Finally)


If you’re a sales manager, you’ve maybe been in the sales forecasting hot seat — of presenting numbers that look different from your prediction. It’s time to take control of the process and find your forecasting sweet spot. What Is Sales Forecasting?

How To Boost ABM With Interactive Content


Just in case you missed the news: ABM is quickly becoming the norm. In fact, it’s kind of just becoming “good marketing” at this point.