Content Marketing Institute
SEPTEMBER 9, 2024
You know the value data provides in personalizing the customer experience. But you face so many data roadblocks. Here’s how to leap the hurdles standing in the way.
Ahrefs
SEPTEMBER 9, 2024
…and those that work the worst. In this article, we’re looking at the companies that lost the greatest amount of estimated organic traffic, year over year.
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The Lead Agency
SEPTEMBER 9, 2024
Adobe’s 2024 Digital Trends Asia Pacific and Japan Report is out, and while APAC and Japan (APJ) are leading the world in generative AI adoption, Australia and New Zealand are lagging behind. The global state of generative AI adoption Across the APJ region, 65% of brands have implemented full or initial AI solutions and pilots. [.
BOP Design
SEPTEMBER 9, 2024
Do you ever go to a website and feel like you just stepped out of a time machine into the 90s? If you’re like me, the idea of cramped text blocks, bad stock photos, and overaggressive pop-ups is enough to make you cringe. Website design trends are constantly shifting – and because of that, it’s. The post 10 Key B2B Web Design Trends for 2025 appeared first on Bop Design.
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The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.
SWZD
SEPTEMBER 9, 2024
Discover why live events are crucial for B2B marketers in today's digital age. Learn how in-person experiences drive networking, brand engagement, and higher-value conversions, complementing your digital strategy.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
SmartBug Media
SEPTEMBER 9, 2024
You can’t maximize your full customer lifecycle without the proper systems in place. When you and your staff are fed up with user errors, inconsistent communication, and fractured workflows, you need a system that makes sense. As part of the HubSpot CRM platform, Service Hub hosts a suite of tools and features aimed at improving customer support, satisfaction, and retention.
Martech
SEPTEMBER 9, 2024
This article was co-authored by Nicole Greene. Generative AI has opened the door for chief marketing officers (CMOs) to elevate their role in executive leadership. Marketing is at the forefront of businesses’ genAI adoption. Nearly 70% of enterprise marketers experimenting with the technology have already implemented it or plan to do so in the next six months, compared with less than 54% of business executives across other non-IT functions.
B2BMarketing.net
SEPTEMBER 9, 2024
This comprehensive report explores the evolving role of B2B events in achieving key marketing objectives. It provides valuable insights from a recent survey of our community of B2B marketers, highlighting how in-person, virtual, and hybrid events are being leveraged to build engagement, trust, and loyalty among target audiences. The findings highlight the importance of events as a critical channel within broader marketing strategies, revealing key trends, challenges, and measurement approaches t
Martech
SEPTEMBER 9, 2024
Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Trade Press Services
SEPTEMBER 9, 2024
The difference between a thriving business and a struggling one often boils down to one common factor: customer service. Unlike B2C interactions, where transactions are often one-off or short-term, B2B relationships are typically long-term, complex, and involve higher stakes. As such, the quality of customer service can make or break these relationships , directly impacting a business’s bottom line.
Martech
SEPTEMBER 9, 2024
Buyers increased their 2024 ad spend projections to +11.8%, up from +9.5% projected at the end of last year, according to a new IAB report. The report, “The 2024 Outlook Study: August Update,” finds that the resilient economy, marked by a 2.3% rise in consumer spending in Q2 2024, has eased buyers’ concerns about economic instability. However, as media convergence gains traction, cross-channel measurement remains a top priority, especially for large advertisers with annual spends exceeding
Seismic
SEPTEMBER 9, 2024
“It’s the enablement event of the year!” Seismic Shift is back in sunny San Diego, California on October 8-10, and an early forecast indicates this could be the best one yet! From engaging speakers to groundbreaking ideas, Seismic is raising the bar and bringing attendees the best experience possible. What is Seismic Shift? Shift is Seismic’s annual user conference that’s jam-packed with hands-on workshops, in-depth breakout sessions, and a showcase of our latest research, thought leadership,
Learn from the Pros
SEPTEMBER 9, 2024
Unlock B2B Growth with Our Expert CRM Comparison Guide This comprehensive guide will help you: ✓ Choose the Right CRM: Compare top platforms like HubSpot, SharpSpring, and ActiveCampaign across 55 key features. ✓ Align Sales and Marketing: Learn which CRM features are crucial for seamless team collaboration and enhanced productivity. ✓ Maximize ROI: Understand how the right CRM can transform your pipeline and drive reliable results.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
RebelMouse
SEPTEMBER 9, 2024
At RebelMouse, security is our top priority. We’ve made substantial investments to ensure that our platform stands out as one of the most secure CMS solutions on the market. And in that vein, a year ago we committed to being SOC 2 Type 2 compliant. SOC 2 Type 2 compliance covers an organization’s controls and operating effectiveness with regard to data security, processing, integrity, privacy, and availability, and committing to this process has been a wonderful match for our security-and-proces
ClearVoice
SEPTEMBER 9, 2024
A surprising 15% of businesses have no brand guidelines , and even worse, 77% create off-brand content. If you want your brand to stick in people’s minds, it’s not enough that you’re producing content consistently. You have to produce on-brand content every time. Consistency is the not-so-secret sauce to brand recall, and your branding guidelines serve as the playbook that keeps everything on track.
Lusha
SEPTEMBER 9, 2024
Introducing Lusha’s Updated Intent Filter: Enhanced Insights for Smarter Prospecting Understanding buyer Intent is essential in today’s competitive landscape. That’s why we’re excited to introduce Lusha’s updated Intent Filter—a significant upgrade designed to give you deeper insights, more relevant data, and a more intuitive user experience. Why We’re Making the Change: Our previous system had Intent data split across different views, which made it harder to navigate and less effective.
ClearVoice
SEPTEMBER 9, 2024
Welcome to the ClearVoice Team Spotlight interview series! In these videos, we take you behind the scenes to meet the incredible talent that powers our ClearVoice team. JD Metz: Vice President of Growth In this ClearVoice Team Spotlight episode, we interview JD Metz, our VP of Growth! JD offers his unique perspective on the integrations of experience and communication from initial conversation to service delivery and customer success at ClearVoice.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Salesforce Marketing Cloud
SEPTEMBER 9, 2024
Customer service and field service professionals are the backbone of any business. They put the customer first, solve problems, and you can find one working at any hour of the day. But service professionals need support, too. And with AI transforming customer service, it’s more important than ever for service and field service experts to have a community of like-minded peers.
Orange Owl Blog
SEPTEMBER 9, 2024
Fractional Marketing The Complete Guide to Fractional Marketing for B2B Companies Vivek Goel September 9, 2024 Share : Table of Contents B2B marketing has undergone a seismic shift in recent years. What used to be a linear, top-down function now requires a multi-disciplinary, agile approach. With the rise of digital marketing, data-driven decision-making, and the need for hyper-personalization, companies are struggling to keep up with the demand for specialized skills.
Seismic
SEPTEMBER 9, 2024
“It’s the enablement event of the year!” Seismic Shift is back in sunny San Diego, California on October 8-10, and an early forecast indicates this could be the best one yet! From engaging speakers to groundbreaking ideas, Seismic is raising the bar and bringing attendees the best experience possible. What is Seismic Shift? Shift is Seismic’s annual user conference that’s jam-packed with hands-on workshops, in-depth breakout sessions, and a showcase of our latest research, thought leadership,
DealSignal
SEPTEMBER 9, 2024
Social media presence is a key indicator of a blog’s reach and influence. Facebook, with its vast user base, serves as a powerful platform for sales blogs to connect with professionals and share valuable insights. For sales professionals looking to stay ahead, following blogs with a significant Facebook following can provide access to a wealth of strategies, tips, and industry trends.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Hubspot
SEPTEMBER 9, 2024
Conducting a successful negotiation where both parties arrive at a productive, mutually beneficial outcome is a delicate art — one that's every bit as screw-up-able as it is valuable. Thoughtful, effective negotiating skills are a “need to have” if you're going to hack it in sales, but developing them is rarely straightforward. And if you want to get there, you have to have a sense of the right points to cover and (maybe even more) the ones you need to avoid.
Referral Rock
SEPTEMBER 9, 2024
Calculate fees, commissions, and ROI with our free spreadsheet calculator. Includes directions and a help for all your referral fees, finders fees, affiliate program commission calculations.
Hubspot
SEPTEMBER 9, 2024
During my time as a sales rep, building a lead list was one of my first activities when I took on a new sales role, territory, or industry vertical. These lists would evolve, grow, and ultimately work best when they were imported into CRM, and were invaluable for helping me to: Meet my productivity goals (and my quota in the long run) Segment companies in my territory or industry Keep track of my prospect interactions Capture important information like competitive install In this article, I’ll e
Valasys
SEPTEMBER 9, 2024
In today’s competitive business landscape, having access to accurate and effective tools for lead generation is crucial. One of the most powerful methods for expanding your sales leads database is through effective email discovery. Specifically, finding Gmail email addresses by name can significantly enhance your sales strategy. Lusha, a leading data enrichment platform, stands out as a top tool for this purpose.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
The Freeman Company
SEPTEMBER 9, 2024
The post Top 3 Things: ACE Hardware on Partnerships appeared first on Freeman.
Valasys
SEPTEMBER 9, 2024
Choosing the best website builder for free can be a daunting task with the plethora of options available. From simple drag-and-drop editors to more complex solutions, selecting the right tool depends on your specific needs and goals. This guide explores the best free website builders, with a focus on how Elementor stands out in providing a powerful, user-friendly solution for building a website without cost.
Marketing Insider Group
SEPTEMBER 9, 2024
Having an effective sales funnel is crucial for converting prospects into loyal customers. It’s like a pathway that guides potential buyers through the awareness, interest, decision, and action stages, ultimately leading to a sale. A good funnel conversion rate is typically between 3% and 5%. Optimizing your sales funnel can make the difference between a thriving business and a struggling one, so understanding your funnel is worth your time and effort.
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