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As B2B marketers look to deliver a more consistent customer experience, new research shows that most agree that it’s becoming a critical differentiator for their company. MORE
The economic impact of COVID-19 is undeniable. In the face of closures and shifting consumer behavior, businesses across the world have had to adapt to rapidly changing economic circumstances. At HubSpot, we’re asking ourselves the same questions many of you are: What now? MORE
Although the world around us seems to be changing on a near-daily basis, this year’s Marketo Engage feature announcements at Adobe Summit have strong continuity with announcements from last year. MORE
The coronavirus and its economic repercussions have disrupted operations for a wide range of businesses, leaving many brands to question their relevance during this time. MORE
In 2018 and 2019, the buzz in online digital circles was about “ GDPR ” – Europe’s General Data Protection Regulation that outlined all the roles and responsibilities of companies and brands in relation to data privacy. MORE
Whether you’re brand new to remote work or have been part of a remote team for awhile, conference calls, presentations and online demos are an essential part of small business day-to-day tasks, especially on the sales and marketing teams. MORE
Thanks to the low cost of entry, content marketing is an extremely competitive niche. Hundreds, perhaps even thousands of sites, are fighting it out for the same keywords. MORE
Your livestream doesn’t only have an in-the-moment purpose. The valuable asset can be converted multiple ways to get your content in front of more people and deliver even better results for your brand. Here’s how to do it. MORE
Now that TSG is an Alfresco Company, we wanted to highlight how we have helped clients leverage the Elastic Stack to enhance their Alfresco installation. MORE
In chapter four of Mean People Suck , I talk about the link between empathy and sales. Because digital technologies have disrupted the way we do business and customers have developed a distrust of brands, traditional advertising has lost its effectiveness. MORE
Are you updating your website’s services and looking for the best way to inform all of your clients? Sometimes it can be frustrating to look for the most effective way of communicating this information. Luckily, there’s an easier solution: website alert banners. MORE
My morning routine is generally pretty straightforward: I wake up, do yoga, shower and get ready for work, then visit my favorite music websites to get my daily fix on the latest news. Usually, when I sign onto these sites, I start scrolling as soon as the webpage loads. MORE
Businesses are being forced to rethink B2B messaging. There is a whole new work-from-home culture that is now present. What lessons can be learned from the global economy to help marketers deploy new B2B messaging in this current climate? MORE
As B2B marketers, many of you may often question yourself, “Why data security is important for your business.” MORE
Knowing exactly what to say in a moment like this can be extremely delicate. On one hand, there’s plenty of business as usual going on all around us. Prospects are buying, sellers are selling. On the other hand, there is a massive amount of hurt, grief and distraction at play. MORE
As the enablement profession grows, the opportunities for roles in enablement continue to become more prominent. MORE
Introduction. Imagine no longer having to sink your time into 1:1 selling! Okay, you may still have to sink some time into this, depending on your business, but you can limit it with email marketing. MORE
Why do people really quit their jobs? Before you say "salary," "benefits," or "workload," take a second to think about the worst boss you've ever had. Were they bad at giving feedback, not helpful, or just plain mean? MORE
If you know your Ideal Customer Profile well, then you’ll be aware of how you can solve their pain points now and in the future. Using an ICP helps identify, source, and prioritize your best prospects – but how do you create an accurate ICP in the first place? Keep reading for our best practices! MORE
When you think about the financial services industry, what comes to mind? Regulations? Rules? What about creativity or innovation? MORE
B2B demand generation guru, Ruth Stevens, author of “B2B Data-Driven Marketing,” was a recent guest on The True Influence Accelerating Revenue Podcast. MORE
If you want to get the most out of Instagram these days, you need to go beyond just publishing photos. Videos drive the highest engagement on this network – 21.2% MORE
It’s almost the middle of 2020, so we thought it was time for a change. Nowadays, no one has the time nor the patience to deal with tangled design flows. We know this better than anyone. This is why we’ve been working hard on redesigning the way you create in Bannersnack. MORE
By Brenna Lofquist , Senior Marketing Consultant at Heinz Marketing. Taking a break from COVID-19 content to share with you what I’ve recently learned about campaign hierarchies in Salesforce. I’m not sure how I didn’t know about this before but at least I know now! MORE
Like most tech companies, the Choozle team is working remotely during the COVID-19 pandemic. Here are eight virtual team building activities we’ve come up with to stay connected to our co-workers during this time. MORE
Marketing Insider Group
APRIL 8, 2020
In chapter four of Mean People Suck , I talk about the link between empathy and sales. Because digital technologies have disrupted the way we do business and customers have developed a distrust of brands, traditional advertising has lost its effectiveness.
Modern Marketing
APRIL 8, 2020
In 2018 and 2019, the buzz in online digital circles was about “ GDPR ” – Europe’s General Data Protection Regulation that outlined all the roles and responsibilities of companies and brands in relation to data privacy.
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Unbound B2B
APRIL 8, 2020
Introduction. Imagine no longer having to sink your time into 1:1 selling! Okay, you may still have to sink some time into this, depending on your business, but you can limit it with email marketing.
KoMarketing Associates
APRIL 8, 2020
As B2B marketers look to deliver a more consistent customer experience, new research shows that most agree that it’s becoming a critical differentiator for their company.
Advertiser: ZoomInfo
64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. Given data’s direct impact on marketing campaigns, reporting, and sales follow up, maintaining an accurate and consistent database is a top priority for B2B organizations. This latest eBook aims to help marketing leaders understand the impact of data management on their company’s ROI.
Content Marketing Institute
APRIL 8, 2020
Your livestream doesn’t only have an in-the-moment purpose. The valuable asset can be converted multiple ways to get your content in front of more people and deliver even better results for your brand. Here’s how to do it.
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B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
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TrueInfluence
APRIL 8, 2020
B2B demand generation guru, Ruth Stevens, author of “B2B Data-Driven Marketing,” was a recent guest on The True Influence Accelerating Revenue Podcast.
Heinz Marketing
APRIL 8, 2020
Knowing exactly what to say in a moment like this can be extremely delicate. On one hand, there’s plenty of business as usual going on all around us. Prospects are buying, sellers are selling. On the other hand, there is a massive amount of hurt, grief and distraction at play.
Optinmonster
APRIL 8, 2020
Are you updating your website’s services and looking for the best way to inform all of your clients? Sometimes it can be frustrating to look for the most effective way of communicating this information. Luckily, there’s an easier solution: website alert banners.
Perkuto
APRIL 8, 2020
Although the world around us seems to be changing on a near-daily basis, this year’s Marketo Engage feature announcements at Adobe Summit have strong continuity with announcements from last year.
Advertiser: ZoomInfo
As buyer expectations continue to heighten, marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. This report aims to highlight the current state of B2B database and contact acquisition strategies, and organizations’ goals to leverage data to fuel their go-to-market strategies in 2020 and beyond.
Oktopost
APRIL 8, 2020
Businesses are being forced to rethink B2B messaging. There is a whole new work-from-home culture that is now present. What lessons can be learned from the global economy to help marketers deploy new B2B messaging in this current climate?
Hatchbuck
APRIL 8, 2020
Thanks to the low cost of entry, content marketing is an extremely competitive niche. Hundreds, perhaps even thousands of sites, are fighting it out for the same keywords.
Single Grain
APRIL 8, 2020
If you want to get the most out of Instagram these days, you need to go beyond just publishing photos. Videos drive the highest engagement on this network – 21.2%
Choozle
APRIL 8, 2020
Like most tech companies, the Choozle team is working remotely during the COVID-19 pandemic. Here are eight virtual team building activities we’ve come up with to stay connected to our co-workers during this time.
Advertiser: ZoomInfo
As frustrating as contact and account data management can be, this is still your database – a massive asset to your organization, even if it is rife with holes and inaccurate information. Entrusting a vendor to help maintain its accuracy and completeness is no ordinary engagement. Download ZoomInfo’s latest data-driven eBook aimed to help marketing leaders understand the best practices around choosing a B2B contact data provider.
Hubspot
APRIL 8, 2020
Why do people really quit their jobs? Before you say "salary," "benefits," or "workload," take a second to think about the worst boss you've ever had. Were they bad at giving feedback, not helpful, or just plain mean?
Conductor
APRIL 8, 2020
The coronavirus and its economic repercussions have disrupted operations for a wide range of businesses, leaving many brands to question their relevance during this time.
Hubspot
APRIL 8, 2020
The economic impact of COVID-19 is undeniable. In the face of closures and shifting consumer behavior, businesses across the world have had to adapt to rapidly changing economic circumstances. At HubSpot, we’re asking ourselves the same questions many of you are: What now?
Zoominfo
APRIL 8, 2020
If you know your Ideal Customer Profile well, then you’ll be aware of how you can solve their pain points now and in the future. Using an ICP helps identify, source, and prioritize your best prospects – but how do you create an accurate ICP in the first place? Keep reading for our best practices!
Advertiser: ZoomInfo
In recent years, cold calling has become synonymous with rejection and failure. But the numbers aren't that clear; while less than 2% of today’s cold calls actually result in meetings, 78% of decision-makers have taken an appointment or attended an event as a result of a cold call. What’s the verdict?
Seismic
APRIL 8, 2020
As the enablement profession grows, the opportunities for roles in enablement continue to become more prominent.
Bannersnack
APRIL 8, 2020
It’s almost the middle of 2020, so we thought it was time for a change. Nowadays, no one has the time nor the patience to deal with tangled design flows. We know this better than anyone. This is why we’ve been working hard on redesigning the way you create in Bannersnack.
Hubspot
APRIL 8, 2020
My morning routine is generally pretty straightforward: I wake up, do yoga, shower and get ready for work, then visit my favorite music websites to get my daily fix on the latest news. Usually, when I sign onto these sites, I start scrolling as soon as the webpage loads.
Sprout Social
APRIL 8, 2020
Whether you’re brand new to remote work or have been part of a remote team for awhile, conference calls, presentations and online demos are an essential part of small business day-to-day tasks, especially on the sales and marketing teams.
Advertiser: ZoomInfo
When used effectively, a CRM can be the life blood of your sales team – keeping everyone organized, efficient, and at peak productivity. However, as a company, sales stack, and database grow, it becomes difficult to uphold structure and governance to keep a CRM up-to-date. The result? Less organization, more confusion, and fewer deals closed. Leveraging leading industry research from industry analysts, this eBook explores how your sales team can gain back valuable time.
Technology Services Group
APRIL 8, 2020
Now that TSG is an Alfresco Company, we wanted to highlight how we have helped clients leverage the Elastic Stack to enhance their Alfresco installation.
Evergage
APRIL 8, 2020
When you think about the financial services industry, what comes to mind? Regulations? Rules? What about creativity or innovation?
Convert
APRIL 8, 2020
Over the past few years, marketers have started to adopt far more data-driven tools and methodologies than ever before.
Valasys
APRIL 8, 2020
As B2B marketers, many of you may often question yourself, “Why data security is important for your business.”
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