Tue.Oct 27, 2020

Six Successful Strategies for Voice Search Optimization

Webbiquity

Guest post by Shane Barker. Voice searches have shot up in popularity over the past few years. Currently, there are over 4.2 billion voice assistants in the world, and by 2023, this number is expected to double to 8.4 billion units. Image credit: Statista.

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Report: More B2B Buyers Delaying Potential Purchases Due to COVID-19

KoMarketing Associates

B2B marketers have shifted the way they do business as a result of the pandemic, and new research shows that B2B buyers have also changed how they make purchases due to COVID-19.

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How Content Marketing Directly Improves Sales

Marketing Insider Group

Businesses have a wealth of options for promoting their solutions to boost sales. While some invest a tremendous amount of money in traditional advertising channels, many use the power of content instead.

How to Improve your e-Commerce Performance using Social Media

Biznology

If you’re struggling to improve your website’s traffic, consider reaching out to your customers through some of the currently popular social media platforms. These are the 5 most effective ways you can use social media to your advance. Choose the Right Social Media Networks for Your Business.

The Complete Guide to SaaS Revenue Modeling

In today’s climate, it’s more important than ever for SaaS companies to build rock-solid financial models on which they can operate and make key business decisions. The teams at SaaSOptics and Burkland have teamed up to create a comprehensive guide to the most difficult aspect of financial modeling: revenue forecasting.

Reader loyalty: expand your recurring audience using these 7 tactics

RockContent

Getting the reader’s attention is not an easy task. There is a lot of content available on the Internet, which means a war being waged for each person’s attention. In this sense, it is interesting to ask: how to gain the reader’s loyalty?

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How Interactive Content Is Improving Tech Companies Content

RockContent

The technological development that has been taking place in recent years brings daily innovations to our routine. Today, the digitalization of processes occurs on all fronts, whether in sales efforts or buying journeys.

Marketing Nurture Leads aren’t Responding? Here’s Why.

PureB2B

Marketing nurture through lead generation, as a methodology, doesn’t have a process set in stone. There isn’t a singular, step-by-step framework that you can follow to make your leads convert. In fact, it’s mostly trial and error. You’re going to mess up…a lot.

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Why marketers are giving second-party data a second look

ClickZ

30-second summary: Without cookies and mobile ad IDs, marketers will have to find new ways to get data that helps them understand and connect with customers.

How to Get in Your Customers’ Heads for Invaluable Research

Content Marketing Institute

When the Sierra Club of Colorado needed to raise awareness and raise money to support its efforts, the grassroots organization used voice-of-customer research to get inside the heads of its members. And it worked beyond expectations.)

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.

Social Media Users Pass 4 Billion: Digital 2020 October Statshot Report

Hootsuite

More than 4 billion people around the world now use social media each month, and an average of nearly 2 million new users are joining them every day. The world is spending more time on social media too, with the typical user now spending roughly 15 percent of their waking life using social platforms.

Transforming Sales in Financial Services (Part 1 of 2)

Seismic

It’s no secret that the financial services industry has undergone a massive digital transformation in recent years, with the recent pandemic further accelerating this shift to include an all-digital work environment. This transformation has put content at the center of the client conversation.

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Writer’s Delight: 7 Blog Post Templates for All Types of Posts [Free Download]

DivvyHQ

Planning the content for your company blog is more involved than just brainstorming topics. Your blog readers will also appreciate some variety in the different types of posts you publish.

Key Takeaways From October’s Litmus Live Day

Litmus

Approaching email marketing plans for next year may be a bit different than the past—now that we all know that even with the most well-organized plans and calendars, unexpected elements will arise that change our strategy.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

HG Insights Wins the 2020 Comparably Award for Best Total Compensation

HG Data

Comparably, a culture and career monitoring website, recently recognized HG Insights for having one of the best total compensation programs in the workplace.

[Announcement] New Lead Verification With OptinMonster’s TruLead™

Optinmonster

The team at OptinMonster has always been dedicated to getting you higher quality leads in the most efficient way possible. And today, we’re taking things a step further with our new Lead Verification feature.

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What to Look for in Your Integrated Marketing Cloud

TrueInfluence

The integrated marketing cloud is becoming a near-ubiquitous term for a suite of products and services designed to solve many of B2B marketing’s (and sales’) most pressing needs.

What is SCPQ and How Does It Differ from CPQ?

FPX

You ’ re already familiar with the initialism CPQ—configure, price, quote—but what is that S you ’ re seeing in front of it on our site?

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Five Minute Friday: Creating Video Content for Your Business

B2B Marketing Insights - WE

When it comes to creating video content for your business, there are three options to choose from to get started. In this Five Minute Friday video, Taylor, the video producer at WE•DO, gives the pros and cons of each option. 1) Hire a freelance videographer.

Statistics That Prove Content Marketing Increases Lead Generation in Manufacturing

SmartBug Media

Is your manufacturing company looking to increase the amount of leads in your database? It’s time to look beyond the traditional means of generating leads through trade shows, direct mail, and print ads.

8 key takeaways from ClickZ’s Marketing Automation Summit

ClickZ

30-second summary: ClickZ’s virtual Marketing Autmation Summit was held on October 22, 2020, and featured two sessions of expert panelists discussing the challenges, opportunities, and future of marketing automation.

Customer Growth: A New Era in B2B Marketing

Cortex

Marketing is a complex mechanism aimed at developing a business. It can solve a variety of problems. However, one thing remains unchanged–quality Marketing takes into account the needs of consumers and solves their problems

SaaSOptics SaaS Metrics Template

Download this template that includes calculations, formulas, definitions and a customizable dashboard. The template includes subscription momentum metrics (ARR, customer count, avg. ARR), churn and retention metrics, and customer lifetime value metrics.

The Dangers of Purchased Lists

Sharpspring

It’s a scary feeling. You’ve got sales breathing down your neck for new leads and management asking for the latest MQL figures. It can be very tempting to make an easy move that could turn out to have terrible consequences.

Why (and When) You Should Outsource Your Marketing and Sales

Televerde

Marketing and Sales are critical to a company’s success. While marketing builds brand awareness and attracts quality leads, the sales team qualifies those leads and converts them into revenue. Many companies develop in-house departments to handle these responsibilities.

Email and CRM: Where Marketing Automation Meets Personal Sales Follow-Ups

Hatchbuck

We share a lot of the same goals as our customers, but perhaps the most important one is that we, like you, want to work less and accomplish more. After all, isn’t that what automation is all about ?

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True Influence® Partners with LiveRamp and Wins a 2020 RampChamp Award

TrueInfluence

PRINCETON, NJ, October 27, 2020 – True Influence ® , the technology leader of intent-based sales and marketing solutions, today announced a partnership with LiveRamp (NYSE: RAMP), the leading data connectivity platform that enables the safe and effective use of data.

How You Can Triple Your Results With a More Personalized, Empathetic Approach

Speaker: Brian Carroll, CEO and Founder of markempa

Marketing and sales feel pretty tricky right now. What worked before now feels out of touch, but have you made plans for how you'll continue to move forward? You've likely tried everything: expert recommendations, best practices, the latest tools, and automation. But your results are falling short. Here's the thing: All the automation tools, best practices, data analytics won't help get better results now until you master empathizing with your customers. In this webinar, you'll learn how to go beyond rational-logic based sales/marketing and adjust your sales enablement strategy to better understand how buyers feel so that you can connect and help them on their journey.