Content Marketing Institute

JULY 26, 2024

Google made a major announcement this week. After four years of talk (and a few moves) to end third-party cookies, it’s reversed course. What does it mean for marketers? Will tracking really remain a thing in the future? Let’s talk.

Google 67

Google Campaigns Course Paid Search Agency 67

Martech

JULY 26, 2024

While 99% of marketers say they’re personally using AI, 67% say a lack of training remains a barrier to its adoption at work — three percentage points higher than in 2023, according to a new survey by The Marketing AI Institute. Just over a third of respondents (36%) said AI is now infused into their daily workflows — up 7 percentage points from last year, according to the 2024 State of Marketing AI Report.

Marketing AI 58

Marketing AI Barriers Training Work Management 58

HG Data

JULY 26, 2024

Download the 2024 IT Spend Report to see the complete forecast across 128 categories of IT. According to the data in HG Insights’ latest report, global IT spending will total $3.8 trillion in 2024. Our data identified 4.2 million businesses worldwide buying IT services, software, hardware, and communications. This latest forecast illustrates the resilience of […] The post IT Spending Report: Global B2B Market Forecast for 2024 appeared first on HG Insights.

Forecasting 52

Forecasting Marketing Report Spending B2B Marketing 52

Martech

JULY 26, 2024

A pair of influencer marketing platforms were acquired by agencies this week, in a sign the advertising industry sees a future in influencer-led strategies that’s bright enough to attract investments in the technology behind them. The larger of the two acquisitions was announced on Thursday, when Publicis Groupe said it entered into a definitive agreement to acquire Influential, the largest influencer marketing platform in the world in terms of revenue.

Advertising Agencies 58

Advertising Agencies Paid Search Agency Acquisitions Ad Agencies 58

Advertisement

The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.

Advertising Agencies

Valasys

JULY 26, 2024

Most businesses nowadays heavily rely on cloud services for data storage. However, making the move to the cloud brings a unique set of security challenges that traditional security tools struggle to handle effectively. Take the example of traditional firewalls – they often find it tricky to keep up with the dynamic and flexible nature of cloud-based applications and systems.

Allocation 40

Allocation Efficiency Rules Cost 40

New North

JULY 26, 2024

Picture this: Your team is marketing a game-changing product and selling it to other organizations. This isn’t some $10 consumer product — you have to deal with buying committees and make sure you get the product in front of the right people. But your target audience is inundated with ads. Your prospects have cluttered feeds on LinkedIn, Facebook, and every other platform you can imagine.

Paid Content 52

Paid Content Paid Search Agency Advertising Agencies Marketing Budget 52

Martech

JULY 26, 2024

After years of back and forth between Google and regulatory bodies, the news finally came that Google is scrapping plans to kill third-party cookies in Chrome. Unsurprisingly, participants in the advertising ecosystem had a lot to say about that. Emotions ranged from lack of surprise to relief. Many see it as good news for advertisers, while some have mixed feelings.

Google 63

Google Ads Privacy Mobile Advertising 63

Valasys

JULY 26, 2024

Introduction In today’s digital world, standing out as an HVAC company requires more than excellent service— it demands a robust online presence. As more consumers turn to search engines to find local HVAC providers, Search Engine Optimization (SEO) becomes essential. By partnering with Upseo , a leading SEO company for HVAC, you can boost your visibility, attract more clients, and establish your reputation as a trusted service provider.

SEO 40

SEO Paid Search Agency Companies Long Tail Marketing 40

Martech

JULY 26, 2024

A company’s website is more than just an online storefront in today’s digital age. C-level executives must understand its potential as a dynamic, always-on marketing engine that drives engagement, nurtures leads and fuels business growth. Here’s how to transform your website into a powerful marketing engine using advanced martech solutions and smart operational strategies.

Marketing AI 58

Marketing AI CMS Development Enterprise Management Industry CMS 58

Advertisement

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics