Wed.Aug 04, 2021

Upstream vs Downstream Marketing: Which Should You Use?

Visitor Queue

Upstream vs downstream marketing is often a conversation among marketing and sales teams. But which is better for your business? The two terms refer to different, but equally important marketing tactics. But, so many companies are focused more on downstream marketing.

Report: Marketers Still Challenged to Strategize Around Customer Experience

KoMarketing Associates

B2B marketers have primarily focused on improving the customer experience (CX) in the past. While they are not abandoning this as a priority, new research indicates that they are also looking to make improvements in other areas along the way.


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Six Types of B2B Website Visitors and How to Greet them with Chat(bots)


In the world of B2B buying, delivering personalized, relevant, and timely conversations can impact how well and quickly visitors convert. You understand the value of real-time interaction and its influence on your buyer’s journey.

How to Make Your Business More Attractive to Investors


Securing funding for a scale-up phase of a business is potentially more complex than securing funding as a startup. The risks and rewards are likely to be higher and there may, or may not, be evidence to support your assertions.

The Retailer’s Guide to Marketing Data

Retailers are faced with extraordinary challenges – from changing consumer needs to unpredictable twists & turns in the economy. Learn how innovative retailers use zero-, first-, second-, and third-party data to find their best customers and drive repeat purchases.

How to Use Google Sheets for Web Scraping & Campaign Building

Search Engine Journal

Learn how to easily use Google Sheets for web and data scraping, improving execution times, and reducing mistakes — no coding required! The post How to Use Google Sheets for Web Scraping & Campaign Building appeared first on Search Engine Journal. Paid Search SEO

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5 Social Media Strategies You Can Use to Boost Your SEO via @sejournal, @marktraphagen

Search Engine Journal

Social media marketing can and should be a valuable ally of SEO. Here are 5 social strategies that can help support SEO performance. The post 5 Social Media Strategies You Can Use to Boost Your SEO appeared first on Search Engine Journal. SEO Social Media

Key Questions to Ask When Building a Strategic Integrated Marketing Plan

Launch Marketing

Marketing campaigns require a large investment in terms of cost, effort and reputation. Before planning and executing a campaign, it is important to think strategically about what will be included.

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5 Strategic Best Practices for Experience-Driven Channel Marketers


These five channel marketing best practices for 2021 will help drive optimal business value and outcomes for all stakeholders - your brand, channel partners and end-customers - in the still evolving B2B buying landscape.

Let’s talk ABM: 7 steps to launching a global account program


How do you grow (and retain) a portfolio of 125 global accounts with more than $1bn in revenue? Jabra , the leader in engineering communications and sound solutions, opted for an Account-based Marketing strategy to meet this challenge. Why ABM?

Going to Market Smarter in the New Economy

In 2021, as companies continue to move more functions online, employees will take a more virtual -- and flexible -- mindset and lifestyle in parallel to the digitization of businesses. To succeed, you must change the way you conceive and build new products as a digital business. Download the report today to discover more!

The What, Why, and How of Video’s Next Revolution in Content Marketing

Content Marketing Institute

One-size-fits-all video content is no longer enough to gain attention, let alone compel people to act on what they’re watching. That’s why the next revolution in video will center on personalization. Let’s explore.

SEO Myths That Will Probably Kill Your Rankings in 2021


SEO is tough. There are no shortcuts or quick fixes to ranking your website. And anyone who claims to have found an easy way out or “cracked the code” is definitely lying. Keeping up with the latest SEO rules, tactics, guidelines, and variables that boosts the ranking of a site is a difficult task.

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How to Make & Optimize a Lead Generation Landing Page (WordPress)


Do you want to learn how to make a lead generation landing page that will grow your mailing list and increase sales? Landing pages are an essential part of any digital marketing strategy. They refocus your user’s attention to a single call to action (CTA).

30 Social Media Metrics That Matter Throughout the Customer Journey via @sejournal, @gregjarboe

Search Engine Journal

Deciding which social media metrics matter at different stages of the customer journey requires time and thought. Read about some important ones to consider here. The post 30 Social Media Metrics That Matter Throughout the Customer Journey appeared first on Search Engine Journal.

The Definitive Guide to Remote Sales Coaching

Have you struggled to onboard, train, and provide continuous learning opportunities to your salespeople due to the abrupt shift to remote work? If so, you’re not alone. Sellers are relying on virtual selling more than ever. With in-person sessions no longer feasible, many organizations are looking for alternative methods to support their salespeople.

The Dos and Don’ts of Season’s Greetings Emails (+ 17 Examples)


As an email marketer and a person, the end of the year is a busy time. Black Friday and Cyber Monday kick off a shopping season, but there’s more to the fourth quarter than that. There’s a wide range of celebrations and events that your audience may partake in.

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How PodBike Gets 18.22% More Email Subscribers with GeoTargeting


Are you looking to grow your email list faster? If you’ve added optin forms on your site and visitors are just not signing up, you need OptinMonster. It helps you target visitors at the right time and the right place to encourage them to sign up and skyrocket your lead generation.

HubSpot’s Standard Objects vs. Custom Objects

SmartBug Media

As HubSpot continues to roll out new and exciting features, we wanted to take the time to hone in on one of the greatest features for arranging your data: utilizing custom objects.

How the Right Partnerships Can Drive Economic Opportunities for All


In 2021, purpose and profit go hand in hand. Business priorities are shifting, and the metrics for a company’s success are no longer tied to financial performance alone.

The Forrester Wave™: B2B Marketing Data Providers, Q2 2021

In our 24-criterion evaluation of B2B marketing data providers, we identified the 11 most significant vendors — Data Axle, Dun & Bradstreet, Enlyft, Global Database, InsideView, Leadspace, Oracle, SMARTe, Spiceworks Ziff Davis, TechTarget, and ZoomInfo Technologies — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2B marketing professionals select the right one for their needs.

How to Lead and Inspire Your Marketing Team

Pam Didner

Facebook. Twitter. LinkedIn. Leading a marketing team can be a tricky business; while you want to ensure maximum productivity, you also need to boost morale along the way. These are achievable through several key methods. If you’re in the process of building your marketing team, Inc.

A Proactive Approach To Perfecting Your Website

Hannon Hill

Hannon Hill and Monsido are technology partners, and the new integration between Cascade CMS and the Monsido platform delivers more seamless website management

Digital Transformation Has Accelerated. CDPs are Here to Help.


The past year has seen incredible disruption in the way companies do business – across all industries. The covid-19 pandemic is of course, the primary driver of this disruption.

How to Reach Out to Prospects on LinkedIn

Visitor Queue

LinkedIn is one of the best ways for businesses to identify leads and relevant website traffic. But, a lot of people are hesitant to reach out to their leads on LinkedIn. Unlike other social media sites, LinkedIn is used for professional networking and building relationships.

11 Email Deliverability Strategies to Reach the Inbox

With nearly 1 in 5 emails from U.S. senders failing to reach the inbox, deliverability challenges still plague senders and prevent email campaign success. Check out this deliverability guide for actionable strategies and real-world examples of companies applying smart inboxing tactics.

How Bad CRM Data Can Hurt Your Cybersecurity Business


The cyberattack on a critical US gasoline pipeline demonstrates how the deadly, large-scale hack-for-ransom threat is increasingly growing, affecting businesses, schools, hospitals, and other institutions.

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Understanding Your Target Industry: What You Need to Know

Business Brainz

Just learning about your target industry is not enough. Knowing it from your view is critical. It is vital that you understand your target industry in order to create industry-specific marketing communications that resonate well with your prospects operating in the industry.

Conversational Landing Pages: One Path to Personalization at Scale


The internet has become saturated with B2B companies promoting content, and marketers know relevant content breaks through the clutter, but personalization at scale?

Study Reveals Video Emails Offer Relief as Inbox Fatigue Continues to Rise


KITCHENER, Ont. August 04, 2021 – Looking to increase company morale and make customers more likely to engage in the new digital-first business world? Use more video. That’s the unmistakable conclusion of a first-of-its-kind brain study conducted in April 2021 with U.S.

The Ultimate Sales Coaching Guide

Sales coaching is a training format that allows the leaders in your organization to share their valuable experience with the rest of your sales teams. It’s an interactive approach to sales training where sellers get to practice what they’re taught and use information in real-life scenarios.