Mon.Jun 17, 2019

What the Rise of the Robot Content Writer Means for Digital Marketers

Modern Marketing

In an effort to stay competitive, many media companies and news organizations are employing teams of robot reporters to crank out stories using very basic templates created by human editors.

Report 168

65% of B2B marketers use content syndication, why aren’t you?

Madison Logic

By Damien Charles, ABM Strategist at Madison Logic Last year, I worked with a CMO at a cloud solutions company that was focused on finding ways to shorten their sales cycle from 8-10 months to roughly 6.

CMO 60

5 Tools to Help You Convert Your Website Traffic

ClearVoice

What is a good website conversion rate? This is the million-dollar question. Ask any marketer and they will tell you that the industry standard 2-4% site conversion rate isn’t good enough.

Webinar: Prove ROI and Make the Business Case for Industrial Content Marketing

Industrial Marketing Today

Industrial content marketing for engaging with engineers and technical professionals can be challenging. I’ve written about these problems in the past.

Case 238

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

Time To Define Your Internal Content Marketing Strategy

Marketing Insider Group

Your content marketing strategy most likely focuses on your external audience – your customers or followers. This makes sense, after all these people are the ones who’ll spend their money and help your business generate income.

Income 156

More Trending

Your Top Content Marketing KPIs to Monitor in 2019

Marketing Insider Group

As technology transforms the digital landscape, the top content marketing KPIs you need to monitor often change with it. In 2019, monitoring key performance indicators gets even more complex when you factor in the purpose of each piece of content, as SEO consultant Benj Arriola points out.

10 Tips From Best-Selling Authors That Will Polish Your Content

Content Marketing Institute

What can you learn from those best-selling fiction authors to make your content marketing shine? A lot. They know how to keep readers turning the page. Here are 10 tips from Stephen King, F. Scott Fitzgerald, George Orwell, and more.

7 Tips on How to Market Your Business

Only B2B

Marketing your business is very important, no matter what the size of your business is. However, a lot of you don’t know how to market your business which is why. The post 7 Tips on How to Market Your Business appeared first on ONLY B2B. blogs

We Have Marketing Envy For…

Marketing Envy

Our business goal is to create such spectacular marketing results for our clients that their competitors are left green with envy. But, there’s (almost) nothing I love more than getting impressed and inspired by the marketing efforts of other companies. Sometimes, I’m even a little envious.

PPC 65

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

9 Tips to Take Your Blog Content from Average to Awesome

Single Grain

Around 4 million blog posts are written every day. But just because everyone is creating blog content to promote their business doesn't mean that it's all great. Although blogging is a terrific way to build an audience for your business, it isn't as easy as churning out numerous posts every month.

Internal Linking: How To

The Lead Agency

As defined by Moz, Internal Links are hyperlinks that point to the same domain as the domain that the link exists on.

Link 62

What Have We Done With Our Happiness?

Engagio

EDITOR’S NOTE: Last night on the TV show Chopped, there was a lady who came to America with $70 and a suitcase. She now owns 3 food trucks and won the show, claiming she’s living the “American Dream.”.

Why Your Company Should be Using B2B Marketing Automation

The Lead Agency

B2B marketers are increasingly using marketing automation to provide value to their leads and to educate and onboard users.

Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.

Effective Content Collaboration for Large Teams: The Key Elements

DivvyHQ

Collaboration is a beautiful thing. It’s a marketing leader’s dream… unified teams all pulling together, striving for omnichannel marketing mastery. What could possibly go wrong?

VMware Aims To Acquire Avi Networks

Valasys

VMware, in an attempt to bring public cloud experience to data centers, announced their acquisition of Avi Networks on 13 th of June, 2019. This acquisition creates the only complete industry-defined networking stack, designed for multi-cloud era.

The State of Email Engagement: When, Where, and How People Engage with Email

Litmus

Email engagement is like a black box for many email marketers. Too often, marketers only look at opens and clicks, but have no insight into what happens in between. Like in any marketing discipline, better insights are the foundation to improving campaign performance in email marketing.

Email 57

Changes to the Mobile SERP: How to leverage new branding opportunities

Brightedge

Google recently announced some changes to their mobile SERP layout that are intended to make it easier for customers to recognize the branding of different sites and determine which pages they want to engage with.

SERP 54

Building Your Demand Gen Team for ABM

Speaker: Jessica Cross, Manager of Demand Generation, Rollworks

The benefits of using account-based marketing in your Demand Generation team are considerable: by getting as many engaged, qualified accounts as possible, your conversion rate will be higher and you'll find that Marketing and Sales are (gasp!) more aligned. Sounds great, doesn't it? But how do you even find the resources to make it happen? Join Jessica Cross, Manager of Demand Generation at Rollworks, as she explains how to build your Demand Generation team to best carry out ABM - even if your team is small. In fact, her own team only has 3 people!

Forming Lasting Connections: How To Transform Your Hotel Brand into a Friend

Eric Mower + Associates

This article previously appeared in Hotel Business Review on June 16, 2019. HotelExecutive.com retains the copyright. Who and what do travelers trust when they are thinking about planning a vacation, a quick getaway or a bucket-list trip? The current universe of resources is legion. Friends. Family.

Trust 52

Google Emphasizes Diversity in Search Results: What this means for you

Brightedge

As Google works to match users with the site that will provide them with the best possible results for their query, they also listen to the complaints and suggestions from users.

Magento’s Site Speed and the eCommerce Experience: An Analysis

Convert

This year has proven to be a very important year for eCommerce. In fact, it seems as though eCommerce becomes more and more complicated every year. There are new features that always need to be taken into consideration and new analytics to measure.

Overcoming the Telecom Hurdle: Building on a Legacy Through Digital Transformation (Upcoming Webinar)

Seismic

The B2B telecom industry is unique. On one hand, it provides a service that enables the use of one of the business world’s most indispensable commodities – the telephone.

How to Grab Attention with Audience Intelligence

Speaker: Michael Brito, EVP, Zeno Group

As a B2B marketer, you already know - attention spans are short, and the competition to win attention is fierce. So how do you break through the noise to deliver the right message, at the right time, using the right channel - and reach the right audience? Michael Brito, EVP at Zeno Group has an effective and repeatable answer: use audience intelligence! By understanding not just the readers of your content, but also the "vocal minority" and the influencers at play, you can develop a strategy to sustainably create attention-getting - and more effective - marketing campaigns.

Playbook: Add Shopify Customers to Targeted Support and Cross Sale Sequences

MakesBridge

What it Does: Connects Shopify with Makesbridge marketing automation to increase customer loyalty and sales of related products. Set Up Time: 1 Hour. Level: Beginner.

The Importance of Strategic Customer Segmentation for Retailers

QuickPivot

As most retail marketers understand, being able to easily access and interact with customer data is essential to creating effective campaigns and positive customer experiences.

Veeva Vault – How to Integrate with Other Applications

Technology Services Group

In some previous posts we discussed our addition of the Veeva Source and Target to our OpenMigrate platform. As we were becoming familiar with the Veeva API for the purposes of migration, we started to think what else could be integrated with a Veeva implementation.

API 52

Sirius Decisions Summit 2019 Takeaways

Ledger Bennett

Back from Texas and caught up from an educational week at this year’s Sirius Decisions Summit. We had loads of great conversations, met some fantastic people, and were even able to catch some good sessions.If you weren’t able to attend this year, here are our biggest takeaways.

CPL 52

Why Conversational AI Is Key to Customer Service in the Customer Experience Era

In today’s hyper-competitive market, every business must become a customer experience-first business. Customer satisfaction has become more important than price or any individual feature. Read the new Tractica white paper to learn how important conversational AI is to your CX strategy.

Creating an Effective Nonprofit Email Campaign with an Automated Workflow

Predictive Response

Launching a nonprofit organization is one way to give back to both local and global communities while supporting a cause. that is meaningful to you. While creating a nonprofit organization is altruistic and positive, it can be extremely.

How can I differentiate between a good digital marketer and a bad one when hiring for a contract job?

Net-Results

As a former marketing contractor, I might be able to answer this properly. I think it really depends on what you’re trying to achieve with said contract job. “Digital marketing” is a very broad term and therefore you need to be more specific about your desired outcomes.

Sales Pipeline Radio, Episode 167: Q&A with Kris Rudeegraap @rudeegraap

Heinz Marketing

By Matt Heinz, President of Heinz Marketing. If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m. Pacific you can find the transcription and recording here on the blog every Monday morning. The podcast is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We cover a wide range of topics, with a focus on sales development and inside sales priorities.

Sales 48