Convince & Convert

APRIL 28, 2010

But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Sure, “listening&# is the most oft-cited path to social success, but if the “Mass Influencers&# aren’t talking about your company, you could have Dumbo ears, and it won’t make a bit of difference. population.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Single Grain

APRIL 6, 2020

For example, referral marketing – a strategy in which brands incentivize loyal customers to promote their products or services via personal referrals (similar to word of mouth, except that WOM is organic) – will have significantly higher rates of success than cold calling potential leads.

Ethics 138

Ethics Word of Mouth Marketing & Strategy Class 138

KoMarketing Associates

OCTOBER 27, 2015

Offering a wide range of content such as white papers, webinars, e-books, case studies, infographics, and product videos (to name a few) will give your brand a better chance of keeping buyers on your site (as opposed to going to a competitor’s site for more information).

Peer-to-peer 120

Peer-to-peer B2B Word of Mouth Marketing Management 120

Convince & Convert

SEPTEMBER 20, 2010

I’ve asserted that B2B social media tactics vary from B2C, in that they are typically rooted in consumer education and thought leadership, and thus require deeper layers of interaction. Private brand communities vs. Facebook. Linkedin Groups vs. Twitter. Podcasts vs. YouTube.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Buzz Marketing for Technology

MAY 19, 2010

Spotting a customer issue, responding to them and solving their problem in minutes using social media provides what can only be called an exceptional customer experience. So why wouldn’t you center you social media efforts in this area? Layering on social media tactics for support can also decrease your contact center costs.

Paid Search Agency 100

Paid Search Agency ROI Peer-to-peer WOM 100

Buzz Marketing for Technology

DECEMBER 1, 2010

Don’t take my word for it, a recent Forrester study showed that customers actually prefer a better customer experience compared to everyday low prices and that they would actually be willing to pay an average of 10% more to a company that provided a superior customer experience.

Social Media 100

Social Media ROI Social Marketing B2B Marketing 100

Convince & Convert

APRIL 22, 2010

[link] [link] Carrie Bond RT @markwschaefer: RT @jaybaer: Is Social Media Too Big For Its Britches? link] [link] Michael Feldkamp Jay, I agree with you and love your visual representation of the levels of discourse and marketing on social networks.

Social Media 128

Social Media Paid Content Media Advertising Agencies 128

Hubspot

MARCH 10, 2016

Facebook is a social network you're likely quite familiar with already -- but it has become so much more than just a platform to publish content and gain followers. LinkedIn is a business-oriented social networking site. Launched in May 2003, it is mainly used for professional networking. 35) Facebook. 38) Google+.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28