Valasys

OCTOBER 31, 2019

Right from the persona discovery to market segmentation, research lies everywhere. With the equation of data being extended to targeting, hyper-targeting & market sub-segmentation into several clusters have become usual norms. Research : Research lies at the cornerstone of building B2B marketing campaigns.

B2B Marketing 49

B2B Marketing Campaigns Ad Building Top of Funnel 49

Valasys

MARCH 9, 2020

Device location data, the type of device & apps used & websites created, searches & bookmarks & almost every activity of the customer online creates data that can be used for customer segmentation as well as for hyper-targeting of the customers in diverse clusters, using paid advertising & email marketing campaigns.

Sales Cycle 64

Sales Cycle Paid Content Marketing AI B2B Sales 64

Valasys

JULY 12, 2019

The customers can also be segmented into clusters based on specific criteria for niche-specific targeting if required. Client retention helps in forming the loyalty loop for bringing in new customers by positive WOMM, as well as in pitching new supplementary products to the existing customers.

Cost 40

Cost ROMI Optimization B2B Marketing 40

Valasys

DECEMBER 23, 2019

They also inspire positive Word of Mouth Marketing (WOMM) by reflecting on the customer-centric approach of the marketers rather than a sales-driven perspective. One can segment their email lists in several groups so that customers can receive relevant messages leveraging the principles of artificial intelligence.

Marketing AI 59

Marketing AI Enterprise Management B2B Marketing Work Management 59

Valasys

DECEMBER 18, 2019

The other services provided by the company include behavioral insights, segmentation data & data pertaining to campaign automation all in one place. Customer Engagement Automation is a unique feature of kissmetrics that helps grow more customers. President Jay Baer has his unique humorous tonality in content creation.

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

Valasys

JANUARY 17, 2020

The target personas need to be clustered into specific segments before they can be targeted and converted. & content reflecting on positive word-of-mouth-marketing (WOMM). Read more: How Omnichannel Reputation Management Assists in B2B Branding. B2B marketers need to rely on niche-specific targeting strategies.

B2B Marketing 64

B2B Marketing Marketing AI Marketing Management B2B 64

Valasys

FEBRUARY 28, 2020

The apt segmentation, tailored to the niche, implying the machine learning algorithms such as K-means clustering allows marketers to gauze their prospects so insightfully that tailored experiences can be delivered to them. Read more on 8 Reasons why B2b Marketers Should Prioritize Word of Mouth Marketing (WOMM). Wrapping Things Up.

Loyalty 72

Loyalty Top of Funnel Content Marketing Ad Building 72

Valasys

AUGUST 6, 2019

Furthermore, niche-specific targeting is also done by segmenting prospects based on their geographical location or the primarily targeted geographies of the prospects. Oftentimes, brands might also leverage business segmentation, taking into consideration factors like industry, company size or annual revenue.

Marketing AI 45

Marketing AI Top of Funnel B2B Sales Marketing Budget 45

Valasys

AUGUST 26, 2019

Segmenting the market & then segmenting the group of ideal audiences into specific clusters lays the foundation of attracting, engaging, converting & retaining the customers. Influencer marketing can be an impactful way for brands to optimize their Returns on Investment (ROI) through positive Word-of-Mouth Marketing (WOMM). .

Paid Content 40

Paid Content Top of Funnel B2B Marketing Marketing AI 40

Valasys

JULY 16, 2019

Besides, Word of Mouth Marketing (WOMM) i.e. reviews about a particular company on several review websites such as yelp.com, as well on the primary domain of a business & reviews about the buying experiences of the customers, also have decisive impacts on the buying decisions of the prospects. By combining the three Ps viz.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Marketing Automation Services 40

Valasys

SEPTEMBER 20, 2019

Oftentimes, targeting is helpful only segmentation of persona has been properly done. Influencer marketing is a strong source for driving positive word of mouth referrals (word of Mouth Marketing, WOMM) which can be the ultimate answer to “how to go viral”.

Viral Marketing 40

Viral Marketing Marketing & Strategy Marketing Strategy B2B Marketing 40

Valasys

JULY 25, 2019

The prospects are also segmented into several clusters based on their vital data & are targeted across omnichannel. Word of Mouth Marketing (WOMM) is beneficial for both the retention of existing customers as well as for the acquisition of new customers. People love hearing from people before developing a perpetual brand resonance.

Inbound Marketing 45

Inbound Marketing B2B Marketing Marketing AI WOMM 45