EveryoneSocial

SEPTEMBER 28, 2021

Word-of-mouth marketing (WOM) is when people gain interest in your brand, product, or services through their peers’ influence. Journal of Marketing Research] 64% of Word of Mouth Marketing Association survey respondents mostly or completely agree that word-of-mouth marketing is more effective than traditional marketing.

Word of Mouth 98

Word of Mouth Statistics WOM Paid Search Agency 98

Tony Zambito

MAY 13, 2011

Baseone, the London based B2B Marketing Agency, released its 2nd annual Buyersphere Report 2011 this   month.    The annual report is aimed at surveying the changing B2B buyer behavior. Channels : the report indicates that we should be careful about throwing the baby out with the bath water. 

Buyer Personas 100

Buyer Personas WOM B2B Paid Search Agency 100

Adobe Experience Cloud Blog

AUGUST 16, 2012

by Jon Miller The annual Buyersphere report from BaseOne , in conjunction with B2B Marketing, Research Now, and McCallum Layton, consists of interviews with B2B buyers who have made actual business purchases in the last 12 months. The full report can be downloaded at [link]. These are important “table-stakes” activities.

Social Media 48

Social Media Peer-to-peer Word of Mouth WOM 48

KoMarketing Associates

OCTOBER 27, 2015

The data: Two-thirds of today’s buyers rely more on content to research and make purchasing decisions than they did a year ago, according to Demand Gen’s “2015 Content Preferences Survey.” The data: According to our “2015 B2B Web Usability Report,” today’s B2B buyers really dislike distractions. B2B Buyers’ Time is Precious.

Peer-to-peer 120

Peer-to-peer B2B Word of Mouth Marketing Management 120

Convince & Convert

SEPTEMBER 20, 2010

(disclosure: MarketingProfs is a client) Their State of Social Media Marketing report – a comprehensive survey of more than 5,000 marketers – is filled with more than 225 charts and graphs about all things social media. This chart shows usage of five major social outposts by organization type. Up 50% over last year.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Buzz Marketing for Technology

MARCH 23, 2010

In a recent Forrester Report on “ Customer Experience Pays Off as Social Media reduces Obstacles for Real Change ” they have really nailed down the argument I have been making over the last year about why Support is the single best place to build your business case for Social Media. Every Industry!

Social Media 100

Social Media Paid Search Agency WOM Media 100

Sword and the Script | B2B

FEBRUARY 8, 2022

That’s according to a survey of 625 U.S.-based The survey was commissioned by Rob Roy Consulting and conducted by the market research firm Cambia Information Group. More specifically, when the survey asked, “To what extent do you feel technology vendors are being honest with you?” based B2B technology decision-makers.

Customer Surveys 15

Customer Surveys WOM Peer-to-peer B2B 15