Holistic Email Metrics Matrix: Are You Seeing the Whole Picture?
Litmus
JULY 8, 2021
Subscriber RFM (recency, frequency, monetary). Customer RFM (recency, frequency, monetary) of subscribers vs. non-subscribers. Spam complaints and complaint rate. Unfortunately, some of these behaviors—such as foldering, deletes without opens, and spam trap hits—are impossible for marketers to see. Mobile app activity.
Let's personalize your content