Remove recency spam
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Holistic Email Metrics Matrix: Are You Seeing the Whole Picture?

Litmus

Subscriber RFM (recency, frequency, monetary). Customer RFM (recency, frequency, monetary) of subscribers vs. non-subscribers. Spam complaints and complaint rate. Unfortunately, some of these behaviors—such as foldering, deletes without opens, and spam trap hits—are impossible for marketers to see. Mobile app activity.

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Inbox Nightmares: Webinar Recording + Q&A

Litmus

Milton: Each domain has its own algorithm in terms of what is categorized as junk/spam but for the most part, if a domain is seeing low engagement from an IP address, that domain will sometimes ask the user if they’d like to unsubscribe (Gmail for example) and users either are unsubscribing or spamming it.

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9 steps to make a reactivation program that really works

Martech

Customers who have fallen away this long might be more tempted to click the spam button or to ignore your emails — two actions that can hurt your sender reputation with the ISPs and keep you out of the inbox. Use recency-frequency-monetary (RFM) value Get ready to dive into your data.

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Email Marketing Best Practices from MarketingProfs Virtual Event

Adobe Experience Cloud Blog

Marketing Sherpa and Q Interactive found that 56% of recipients considered email from a known sender that was “just not interesting to me&# to be spam. Customer Value Segmentation - Most advanced type of segmentations that looks at the revenue, frequency, and recency of behaviors and purchases of customers for segmentation.

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Is "Nurture" Code for "Neglect"?

Hubspot

Let’s face it, there’s a sales recency bias. things like employee count, technology vendors, website traffic, hiring patterns, advertising spend, spam detection, etc. It languishes there for months before all of the sudden, your top competitor wins the prospect from right under your nose.

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Location Data + Reviews: The 1–2 Punch of Local SEO (Updated for 2020)

Moz

Velocity/recency/count: Just enough of a timely good thing to be competitive. Mike Blumenthal’s reporting on this has set a high bar in the industry, with coverage of developments like the largest review spam network he’d ever encountered. This is one of the easiest aspects of review management to convey.

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The Local SEO Stats & Practical Tactics of Google’s Top-Ranked Grocery Stores

Moz

Takeaway : You don’t need to spam Google with keywords in your business title to rank as a top grocery store. Review recency. The recency of your reviews signals to Google and consumers whether your business is a place of bustling activity or a bit on the quiet side. Brand diversity.