DotDigital

MAY 13, 2021

Segmentation is a well-established tactic used by marketers to improve the relevancy of their marketing. Customer engagement models like RFM enable marketers to segment audiences in more sophisticated ways. eRFM: the future of segmentation. Daily data syncing means that your segments will always remain up-to-date.

Ad Frequency 59

Ad Frequency Segmentation Marketing Automation Services Purchase Intent 59

DotDigital

MAY 6, 2021

eRFM customer modeling looks at a customer’s RFM (recency, frequency, and monetary value) score and adds engagements such as email opens and online browsing. Using this you can keep track of customers as they begin to show signs of intent to buy. eRFM segments help you understand which stage of the journey your customer is at.

eCommerce 101

eCommerce Email Campaigns Email Marketing Campaigns 101

PureB2B

MAY 19, 2022

use flexible segmentation ?and Use platforms that monitor engagement verification signals, along with the recency of their engagement, to increase your connect rates and fortify your pipeline with leads that have a strong purchase intent.?. Be sure to?

Lead Generation 62

Lead Generation Linkedin Tactics Sales Qualified Leads 62

Vidyard

DECEMBER 8, 2014

And third, according to an Unruly study, enjoyable videos can increase purchase intent by 97%. Second, videos are extensions of what we already love – watching TV and movies – making them easy to consume and, maybe more importantly to today’s marketers, easy to share across social media and email. ‘Nuff said.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Automation Video Marketing 50

Choozle

APRIL 2, 2019

The latter, the data you get from your website traffic, is used to create audience segments for retargeting campaigns. With retargeting, you can create different audience segments. The placement of your tag management solution helps with the segmentation of your website traffic. Data brands & segments for credit unions.

Work Management 53

Work Management Marketing Management Service Practices 53

Choozle

MAY 7, 2019

Jump to choosing data brands & segments to find out how to leverage this strategy. The latter, the data you get from your website traffic, is used to create audience segments for retargeting campaigns. Choosing data brands & segments. Data targeting is comprised of third-party data. Contextual Category Targeting.

Practices 43

Practices Planning Best Practices Marketing Management 43

Choozle

MAY 7, 2019

Jump to choosing data brands & segments to find out how to leverage this strategy. The latter, the data you get from your website traffic, is used to create audience segments for retargeting campaigns. Choosing data brands & segments. Data targeting is comprised of third-party data. Contextual Category Targeting.

Practices 42

Practices Planning Best Practices Marketing Management 42