Streaming Vs. Real-Time Intent Data

Zoominfo

In the world of B2B, intent data is like gold. Well, maybe not actual gold and that’s because the benefits of B2B intent data go much further than a one-time increase in revenue. . Because intent data allows companies to, as they say, “strike while the iron is hot.”

Intent 204

Streaming Vs. Real-Time Intent Data

Zoominfo

In the world of B2B, intent data is like gold. Well, maybe not actual gold and that’s because the benefits of B2B intent data go much further than a one-time increase in revenue. Because intent data allows companies to, as they say, “strike while the iron is hot.”

Intent 186
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Intent Data Limitations: Context is Key

Aberdeen HCM Essentials

A cornerstone of Aberdeen’s methods is something you’ve been hearing about: Buyer intent data. This refers to information we capture about online research conducted by actual buyers who emit a discernible purchase intent signal. In a post on Leadspace’s blog , Ari Soffer explores the limits of intent data that you should be aware of. Cut The Hype: When Intent Data Shines — And When it Doesn’t. But with the right context, intent data is immensely valuable.

Who’s Who in the Intent Data Business?

Aberdeen HCM Essentials

Buyer intent data is gold, and like the eponymous rush of 1848, data-driven organizations are scrambling to make the most strategic and lucrative use of this digital resource, particularly for account-based marketing (ABM). We’ve compiled some big names in the intent data space. A leading provider of B2B intent data, Bombora relies on a data co-op to track content consumption behavior of B2B buyers. ” Leadspace also partners with Bombora for their intent data.

5 Ways to Use Buyer Intent Data Tools to Drive Sales

Zoominfo

Buyer intent data tools make it easier to identify the when and how of a potential prospect’s consideration for purchasing a specific product or service. Buyer Intent Data Sources. How to use Buyer Intent Data Tools. What is Buyer Intent Data?

Intent 145

3 Ways Quality Intent Data Improves Your Demand Gen Strategies

Aberdeen HCM Essentials

Intent data is the key to doing just that. With quality intent data at your disposal, there are 3 key ways you can improve your demand gen strategies. Improving Account List Segmentation. Segmentation has long been the answer to the mass email blast problem. But there’s so much marketing noise now that consumers expect more than just broad segmentation. Now, your account lists have to be segmented to the point that messages are deeply personalized.

Quality Intent Data Benefiting Demand Generation

PureB2B

Nowadays, getting the right data from the right sources is a more complex and costly process, which is why marketers need to make the most of intent data to achieve demand generation goals. Prioritize Activities with Intent Scores. What’s Their Intent?

How Intent Data Unlocks the True Potential of Email Personalization

Aberdeen HCM Essentials

From your contact information to intent data , search data, purchase history, and beyond, you need the full context of individual relationships to properly personalize emails in larger volumes. Many marketers have taken steps beyond basic personalization by trying to segment email lists more thoroughly. However, the more specific you get with your segmentation, the harder it gets to create relevant content for each group. Solving Email Personalization with Intent Data.

Major Intent Data Benchmarks & Best Practices to Apply In 2022

TrueInfluence

Which intent data practices have you applied in recent years, and did they bring success? How large of a role does intent data play within your company’s marketing strategy? If your company is yet to use intent data, you are truly missing out, and it’s worthwhile to reconsider.

How to Action Intent Data Using Martech

TrueInfluence

Fortunately, with an intent-based marketing approach, there’s a way to gather only the most valuable insights from martech and get a clearer picture of the real intent of customer behaviors. Intent Data Reinforces Your Martech Stack. Intent data. Intent Data

Intent Data Industry News: Buyer Intent Data Tools Insight, ABM Benchmarks, 2020 B2B Marketing Predictions, and More

Aberdeen HCM Essentials

What happened in the intent data industry, ABM, and data-driven marketing for the month of October? We cover a 2019 market report on Global Buyer Intent Data Tools, the improved ROI of data-driven marketing, 2019 ABM benchmarks, B2B marketing predictions for 2020, and what’s working in intent-based strategies. Buyer Intent Data Tools Market Insights. In October, Acquire Market Research released its 2019 market report on Global Buyer Intent Data Tools.

ABM Campaign Crash Course: Step-by-Step Guide to Upgrade Your ABM Campaigns with Intent Data

Triblio

A comprehensive guide to account-based intent data . Intent data has been an ABM buzzword for quite some time and is a major player in modern account-based campaigns’ ability to boost results and move the needle on pipeline. Step 1: Select Your Intent Topics.

Why Timing Is Everything in Digital Advertising

Aberdeen HCM Essentials

Not just people who fall in your target demographics and buyer personas—but those who have exhibited purchase intent and have a higher chance of converting. How Intent Data Shapes Timing for Digital Ads. Over the years, B2B marketers have become highly skilled in audience segmentation. All too often, marketers lack the data necessary to target digital ads on the granular level necessary to reach a buyer right at the point of highest purchase intent.

Quality Intent Data Benefiting Demand Generation

PureB2B

Nowadays, getting the right data from the right sources is a more complex and costly process, which is why marketers need to make the most of intent data to achieve demand generation goals. Prioritize Activities with Intent Scores. What’s Their Intent?

Reasonably Enable Your BDRs with Buyer Intelligence

Aberdeen HCM Essentials

In this video, taken at TechTarget’s 2018 ROI Summit in London, panelists discussed how intent data enables alignment between Marketing and Sales organizations, which leads to more wins in the pipeline. Campbell said the company has roughly 120 seats globally, so Yellowfin relies on the insights gleaned from intent data to differentiate their marketing tactics from those of the massive enterprises.

Data Quality Is King in Intent Monitoring, but Analysis Is the Difference Maker 

TrueInfluence

Intent monitoring is moving from the cutting edge of B2B marketing technology to an essential component of Account-based Marketing (ABM) and other advanced revenue strategies. But the fundamentals remain the same, as when True Influence helped define the intent marketing category a decade ago.

The Next Stage of Intent Data – Part 1

Aberdeen HCM Essentials

The Traditional Method of Segmentation. First, how should vendors in this market segment and evaluate who they should target? There are two traditional methods for market segmentation. The worst-case scenario involves marketers segmenting based on gut feel. Rather than segmenting based on gut feel, or even historical sales data, we recommend leveraging intent data and segmenting the market based on the observed behavior exhibited of potential customers.

Intent Signals: The Pathway to Accelerating Pipeline Results

TrueInfluence

What did sales and marketing teams do before the advent of intent signals? Contact intent shows which prospects are actively conducting digital research for a specific topic. Raw data is not contact intent. Only when it is put through the Relevance EngineTM do you have contact intent. This information is then used to let sales and marketing teams know when their targeted prospects are preparing to make a purchase. B2B Marketing Intent Data

7 Tips: Operationalize Intent Intelligence Across Marketing and Sales

TrueInfluence

There’s growing buzz in the marketing ecosystem about intent data, and for good reason. Marketing and sales teams worldwide rely on intent data to find active buyers to nurture into qualified leads. How is intent data changing the B2B marketing landscape? Intent Data

Intent Makes B2B Content Syndication a Powerful Strategic Prospecting Tool

TrueInfluence

But to see meaningful ROI on your B2B content syndication investment, you need to know exactly where to find these qualified buyers with active purchase intent, and you have to be confident that they match your well-defined B2B buyer personas. SAP Finds the Right Content Syndication Prospects with Intent. Or the contact might not be in a position to meaningfully influence that final purchase decision. “We Intent Takes the Guesswork out B2B Content Syndication.

Approaching Intent Data: Why the Disillusionment?

Aberdeen HCM Essentials

Intent data is nothing new, and neither are the advantages it’s utilization offers. B2C companies have continued to push the envelope of what intent data can offer and how it can revolutionize their marketing efforts. So why is it that so many B2B major players have ridden on the coattails of this success, rather than approaching intent data in a way that provides new details for each industry, company and even the individual user ? Intent’s humble beginnings.

The Monthly Intel: How to Beat the Competition Using Intent Data

SalesIntel

In the marketing world, that’s referred to as intent-based marketing. In the B2B world, however, intent-based selling is now starting to be used more widely in the space. In fact, that’s the core reason why the intent data provided by some companies performs far better than others.

Intent Data Industry News: Privacy, Paid Search, Data-Driven Creativity

Aberdeen HCM Essentials

This week, we’re looking at headlines related to intent data and data-driven marketing from the month of August. Now that tech providers are offering more granular targeting capabilities, the key to digital ad effectiveness will be having the data necessary to narrow your segments. Zero-party data is information that customers intentionally and proactively share with your brand, including purchase intentions personalization preferences.

All Parties Welcome: How combining 1st & 3rd party intent data paints the full picture

Triblio

With over 60% of the buyer’s journey complete before the customer makes the initial hand raise with sales, organizations can be left in the dark on a buyer’s purchase intent well before the buyer’s initial interest. Intent data can be broken into 1st party and 3rd party.

Intent Data Industry News: ABM Innovation, Politics, Acquisitions, and More

Aberdeen HCM Essentials

This week, we’re looking at headlines related to intent data from the month of June. Especially in terms of intent data and data-driven marketing, it’s important to be able to gain actionable insights from all of the information available to you. announced the launch of its Contact Level Intent Data. Google Brings Deeper Segmentation to Digital Ads. One announcement, in particular, stands out in the intent data industry. Political Campaigns Using Intent Data.

Raise the bar with customer intent

DotDigital

Similar trends can be observed across email engagement and purchase behavior too. To top it all off, this is translating into increased online purchase activity too. The dashboard lets you find tomorrow’s customers today, and drive a more profitable customer segmentation strategy.

How Does Intent Data Providers Can Help You Scale Demand Generation?

Unbound B2B

Around 87% of intent buyers research data online before they make a purchase decision. The Promise Of Intent Data Providers. That imagination is exactly what data intent data providers can help you do. What Is Intent Data. What Is The Intent Behind Intent Data?

4 Ways to Use Intent Data Like a Boss

Triblio

Most programs span multiple channels across multiple account segments. For each segment, decisions need to be made about the channel mix, the messaging angle, next steps for sales follow-up, and the list goes on. Intent data is a good place to start. Across all communications, we’ve found that you get much better response rates if you start with intent data,” says Jessica Garrett, a seasoned ABM practitioner (you can learn more about Jessica’s intent-driven strategy here).

Data Quality Is King in Intent Monitoring, but Analysis Is the Difference Maker

TrueInfluence

Purchase intent monitoring is moving from the cutting edge of B2B marketing technology to an essential component of Account-based Marketing (ABM) and other advanced revenue strategies. But first, let’s look at how sellers are using intent to drive revenue. Intent Data

Solving 3 Brand Awareness Challenges with Intent Data

Aberdeen HCM Essentials

Using intent data to overcome the following three key brand awareness challenges will make it easier to drive tangible results. This is where intent data can help. Investing in third-party intent data gives you insight into what content really matters to your target audience. From seeing what industry media sites prospects visit to gaining visibility into the competitor content they engage with, intent data offers a foundation for promoting content more effectively.

How to Grow Programmatic Ad Revenue with Intent Data

TrueInfluence

Intent Data Fuels Programmatic Ad Revenue. To know where to dive in and which audience bases to target , many brands turn to intent intelligence. A combined solution of programmatic marketing and intent data gives you the result you’re looking for.

Snowflake Data Marketplace Partnership Proves Value of Intent Data to B2B Marketers

TrueInfluence

True Influence helped define the intent data category more than a decade ago, and since then we’ve stayed at the forefront of B2B purchase intent monitoring. Intent on demand from data marketplace. We’re confident our intent will prove its value. Intent Data

AI and Intent Data Take B2B Leads from Anonymous to Fabulous

TrueInfluence

Someone could be browsing a website for several reasons apart from purchasing a product or subscribing to a service. With capabilities like Natural Language Processing (NLP) and Machine Learning (ML), AI sorts through intent data to understand buyer behavior beyond just content consumption.

Which Intent Data Use Case is Right for You?

Aberdeen HCM Essentials

Using intent data to fuel your marketing activities seems like a no-lose situation. At least that’s the promise of quality intent data. It’s why about half of B2B companies are already investing in intent data to some extent. But intent data shouldn’t be used as a magic bullet for marketers. For intent data to live up to its potential within your organization, you need to find the more practical ways to put it to use.

DealSignal Introduces Intent-based Inbound Lead Enrichment

DealSignal

Intent-based Inbound Lead Enrichment delivers the rich data and insights teams need to quickly and accurately segment, score, route, and prioritize inbound leads and deeply personalize their engagement with interested buyers—without wasting time on manual research.

Want More from Event Marketing? You Need Intent Data

Aberdeen HCM Essentials

With third-party intent data , you can gain insights into your ideal audience that improves marketing effectiveness before, during, and after the event. How Intent Data Impacts Event Marketing. Intent data is most often associated with account-based marketing. But the insights you can get from intent data also apply to event marketing. You want to generate the right leads—and that means segmenting in-market prospect lists to align with the topics your event will cover.

Programmatic Display + Intent: Find Overlooked ABM Targets

TrueInfluence

Display ad targeting and retargeting technology has matured dramatically, allowing marketers to reach prospects with timely, relevant content in their purchase journey at a reasonable price point. Intent is key to alignment. Intent v. By Craig Weiss, COO, True Influence.

3 Methods for activating sales teams with intent data signals

Triblio

Last week’s blog post outlined how you can combine intent data with ABM. We highlighted a highly effective top-of-funnel campaign used by our client Redpoint Global, where they used 3rd party intent signals to segment and target different personas. Today we’ll be breaking down three ways to trigger sales follow-up using intent data. Activate intent data for 1:1 sales conversations. While selecting 3rd party intent topics, we suggest including your competitors.

How to Recognize and Respond to Buying Signals (and Close More Deals!)

Zoominfo

By definition, buying signals are the actions potential customers take that indicate they’re close to making a purchase. Buying signals in sales combine verbal cues and intent data, positioning your team to tailor prospect-focused communications. How do you access buyer intent data?

Buy 247

SD Summit 2019: Keep ABM Weird with Intent

Triblio

While the novelty of ABM is wearing off, SD Summit kept ABM weird and fresh in Austin this year by bringing in intent. Leveraging intent data is one of the key tenets in executing successful ABM programs. The more you know about your target accounts and personas, the better content you can deliver at each stage of the purchase journey. Used alongside ABM campaigns, purchase intent can be extremely powerful for both marketing and sales teams.