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Data Privacy Issues for SaaS Companies in the Age of GDPR

SmartBug Media

GDPR has been in effect since May 2018, yet many marketers are still adapting their marketing ops and data management to be compliant. There are many facets to this regulation, and it can be quite complex, starting with the seven individual rights of GDPR. This is probably the most important right of GDPR that affects marketers.

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Content Hit List

Content4Demand

The concept of “fake news” extends beyond journalism, making plenty of buyers wary of anything that public relations pros have to say—but they still believe it’s an important tool in shaping people’s opinions. GDPR as a Contact Sport. Experts in this ClickZ post agree that clear, simple language is the way to go.

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7 effective strategies of demand generation

Excelsior Research

Demand generation is a compilation of activities that includes Sales Enablement, Public Relations, Paid Media, Advertising, and Inbound Marketing. GDPR Policy. It is a long-term strategy that a business uses to secure dedicated and loyal customers. Email: business@exrconsultancyservices.com. Staffing and Recruitment.

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7 Killer Demand Generation Strategies

Excelsior Research

Demand generation is a compilation of activities that includes sales enablement, Public Relations, paid media, advertising, and inbound marketing. GDPR Policy. Inbound Marketing versus Demand Generation Demand generation is an activity cum process driving awareness and interest in a product or service. Staffing and Recruitment.

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Top Marketing Trends 2019: Privacy Will Drive Big Changes

Bluetext

In this and subsequent blog posts, we will discuss additional trends for 2019, including the public’s change of attitude towards social media platforms, and then assess what to expect next year in website design, digital marketing, branding, and public relations.

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Why Inbound Marketing Isn’t Enough: Leverage Outbound Marketing

MarketJoy

Public Relation: Reaching out to the prospects while introducing the people behind the brand keeps them connected and loyal. Don’t afraid of new buzz that GDPR will kill Outbound Marketing. Sending a direct and personalized email piece is a powerful way to reach these C Level Executives and decision makers. ?

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Are You Really Listening to Audience Insights, or Just Creating Content?

Content Standard

It’s important to also know the difference between listening and insights: Social listening, or monitoring, is continuous, tracking brand mentions for public relations or customer service. You might want to monitor a campaign’s success, track brand sentiment, maybe even peek at competitor conversations. Focus Groups.