Remove Product Remove Purchase Remove Response Rate Remove Sales Cycle Remove Blog
article thumbnail

Quick Ways To Double Your B2B Sales Conversions In 2021

Webbiquity

During the life of your product or service, you’ll realize that simply scaling top-of-funnel inquiries (in volume) won’t generate peak conversions over the long run. Though this is normal, it leads to depreciating conversions and longer sales cycles, if not dealt with effectively. The pandemic of 2020 amplified this phenomenon.

B2B Sales 261
article thumbnail

5 Uses of B2B Marketing Beyond Lead Generation

KoMarketing Associates

For instance, if a potential customer is used to consuming your useful blog content, getting your email newsletter, and seeing occasional posts on Facebook or Twitter, they will be more likely to remember you when the time comes to actually make a purchase. Promote Credibility. Gather Insight.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Live Blogging from the SiriusDecisions Forum on Operationalizing Personas

Cintell

” “If you’re not being audience-centric, then you’re being product centric. People don’t care about your product until they figure out how it connects to their problem.”. Various clients have seen results such as a 28% higher campaign response rate, 2-3 month shorter sales cycle, and 25% increase in marketing influenced revenue.

article thumbnail

Adding Video to Your Sales Cadence: What, Why and How?

Vidyard

As buyers become more sophisticated and well-researched, maintaining trust throughout your sales cycle is more important than ever. Leveraging video in your sales cadence is a game-changing way to build trust, establish authenticity, and strengthen relationships with your buyers. 37% increase in click rates.

article thumbnail

Beyond Prospecting: How to Use Video in the Rest of Your Sales Process

Vidyard

Whether you use the whiteboard-and-wave webcam or screen share approach, video is proven to get up to 3x the response rate and 5x more meetings booked than boring text-based emails. But once you’ve made that initial connection with a prospect, how do you continue to use video through the rest of the sales cycle?

Process 116
article thumbnail

How to Map Lead Nurturing Content to Each Stage in the Sales Cycle

Hubspot

With lead nurturing , however, you can bring those leads through your sales funnel and garner 4-10 times the response rate compared to a regular email blast while doing it [Source: SilverPop/DemandGen Report]. Purchase: Leads are ready to make a purchase. But how do you do that? How Content Mapping Works.

article thumbnail

3 ABM Campaigns to Grow Your Pipeline in 2022

Terminus

and am making a guest appearance on the Terminus blog as a practitioner, to share three account-based marketing campaigns that generated seven-figure pipeline, and were set up in six weeks or less: ?A A pilot campaign that generated six opportunities and two sales from 21 target accounts. Hi there, Vladimir Blagojevic here.