thePoint

MAY 25, 2018

Amazingly, I have discovered that in marketing groups of all sizes, one of the fundamental weaknesses has been clearly defining what success will look like for marketing, for sales, and for the company. The primary obstacle in defining success for marketing is, well, what marketing usually blames on the sales team.

B2B Marketing 40

B2B Marketing Sales Qualified Leads Personalization Planning 40

Online Marketing Institute

JUNE 26, 2009

focuses on the importance that readers, viewers, and attendees place on business info rmation to info rm and help the purchase/decision-making process. focuses on the importance that readers, viewers, and attendees place on business info rmation to info rm and help the purchase/decision-making process.

Research 40

Research Marketing Management Media Planning 40

Sword and the Script | B2B

JULY 19, 2022

Regular readers know I frequently dive into surveys and studies about B2B marketing, sales and PR. It takes one less piece of friction out of your sales process.”. Read more: Twitter Offers Advantages in PR for B2B Brands Willing to Put in the Effort. B2B sales deals require more interactions than ever.

Statistics 59

Statistics Marketing Report B2B Marketing B2B 59

Convince & Convert

MARCH 22, 2012

This episode features Ian Greenleigh , the Manager of Content and Social Strategy for Bazaarvoice. Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. ” It’s always, “Contact a sales rep.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Convince & Convert

MARCH 22, 2012

This episode features Ian Greenleigh , the Manager of Content and Social Strategy for Bazaarvoice. Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. ” It’s always, “Contact a sales rep.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Anteriad

APRIL 25, 2023

Keeping up with the latest B2B Sales and Marketing terms is no simple task. With a seemingly endless stream of new trends, tactics, and acronyms, keeping your finger on the pulse of marketing key terms is vital to stay current (and relevant) as a B2B marketer. BANT stands for:  B udget – Do they have the ability to spend? 

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Keeping up with the latest B2B marketing and sales terms is no simple task. With a seemingly endless stream of new trends, tactics, and acronyms, keeping your finger on the pulse of marketing key terms is vital to stay current (and relevant) as a B2B marketer. BANT stands for:  B udget – Do they have the ability to spend? 

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Webbiquity

DECEMBER 19, 2017

The predictions ranged from honing content marketing strategy (popular) to sales-marketing alignment (a bit old?) ”— 20 Insightful PR and Marketing Predictions for 2018 , Sword and the Script. Tactical Marketing Trends. to artificial intelligence (perhaps too soon). Here we go… Content Marketing Trends.

Marketing AI 362

Marketing AI Marketing Automation Services Trends B2B Marketing 362

B2B Marketing Zone Posts

JANUARY 4, 2011

9 tips for running a more considerate procurement (RFP) process - Confluent Forms , January 14, 2010. Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010. Sales Leadership: Time Management Tips - Your Sales Management Guru , November 29, 2010. Loopfuse , June 30, 2010.

B2B Marketing 40

B2B Marketing B2B Thought Leadership Work Management Paid Search Agency 40

Convince & Convert

MAY 3, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. Where are these people who are creating these RFP’s getting that from? Next week our guest is Marcus Sheridan , also known as The Sales Lion.

Social Media 114

Social Media Media Paid Search Agency Work Management 114

Directive Agency

JULY 26, 2016

Short contracts encourage tactics that will likely be detrimental to a site’s long-term health. That said, make sure they have the resources such as people, processes, and infrastructure to handle a large volume of customers. SEO is an on-going process and requires many adjustments, constant monitoring, and a lot of hard work.

Paid Search Agency 76

Paid Search Agency Advertising Agencies Ad Agencies SEO 76