Walker Sands

JANUARY 21, 2020

Choosing a new PR agency is hard. A Request for Proposal (RFP) is often the first stage of the PR agency selection process and attempts to answer those questions in a simple and unified way, creating a level playing field for everyone involved. Limit searching before the RFP. Overall, in higher-quality submissions.

RFP 40

RFP PR Paid Search Agency Advertising Agencies 40

Walker Sands

OCTOBER 12, 2020

Every internal PR and marketing person has been there before. Your boss tells you to find a PR agency and it better be one that can deliver. The PR search is different and unique for each business. If I take the RFP route, what should be included in that? But it doesn’t have to be. Where should I start? Reach out!

Advertising Agencies 52

Advertising Agencies PR Paid Search Agency Ad Agencies 52

Biznology

FEBRUARY 13, 2018

I just submitted a proposal on behalf of Gerris Corp and a partner agency in response to a request for proposal ( RFP ) that actually gets it—and may well be the new normal. The RFP was for a year’s social media strategy consulting. there was Abraham Harrison , my first digital PR agency. 50’s a fail. Before Gerr.is

Social Media 216

Social Media Social Marketing Marketing Strategy Marketing & Strategy 216

Sword and the Script | B2B

DECEMBER 28, 2022

Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. Every year I read and write about dozens of reports on B2B marketing and PR. Annual spending on PR software grew 14.7% 34% said ebooks.

PR 80

PR Trust Marketing Stats B2B Marketing 80

Convince & Convert

MAY 4, 2010

On mid-1990s projects, for example, typically organizations defined hundreds of requirements and went through protracted RFP processes in search of the best software and system integrator. As for the ideal dynamic today, Enterprise 2.0 differs from its predecessor. Long and expensive consulting engagements often missed their mark.

Social Media 117

Social Media Enterprise Management Media Webinar Metrics 117

Sword and the Script | B2B

JULY 19, 2022

Regular readers know I frequently dive into surveys and studies about B2B marketing, sales and PR. Read more: Twitter Offers Advantages in PR for B2B Brands Willing to Put in the Effort. If you are not a subscriber please do so by email to either the weekly blog or the monthly newsletter (the newest drops this week).

Statistics 59

Statistics Marketing Report B2B Marketing B2B 59

Convince & Convert

MARCH 22, 2012

They talk about white papers at the top of the funnel and then buying guides and RFP guides a little further down the funnel. I’m on the team that does PR, internal communications and external communications. It’s the same thing with public relations. It’s interesting, the overlap between PR and this.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114