Sprout Social

NOVEMBER 30, 2023

Look at the four Ps of marketing —product, price, place and promotion—these are four essential factors in marketing a product or service. They will gather and analyze competitor data about your competitors’ strengths, weaknesses, opportunities and threats (SWOT). Analyzing this gives you a competitive edge. Creating engaging videos?

Planning 106

Planning Paid Search Agency Advertising Benchmark Analysis 106

Oktopost

DECEMBER 8, 2020

Multimedia content like videos, webinars, and podcasts. Evaluate their offers and pricing. However, knowing what your competitors are charging for comparable products or services is important when setting your prices. Use frameworks: SWOT the PEST. There are existing, proven frameworks you can use, such as SWOT and PEST.

Analysis 111

Analysis SWOT Peer-to-peer Top of Funnel 111

Heinz Marketing

AUGUST 28, 2023

Products/Services: Analyze your competitors’ offerings in terms of features, quality, pricing, and unique selling propositions (USPs). SWOT Analysis: Conduct a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis for each competitor. Understand what sets them apart and how your offerings compare.

Webinar Metrics 85

Webinar Metrics Ideal Customer Profiles Marketing Strategy Marketing & Strategy 85

Hubspot

SEPTEMBER 7, 2016

Such as whitepapers, case studies, eBooks, buyer guides, videos, webinars, podcasts, infographics, use cases, kits, presentation decks, etc. While there are countless variations of the traditional competitive analysis, it typically lacks a clear assessment from a digital inbound marketing perspective. High-Value Content Offers.

Lead Scoring 28

Lead Scoring Lead Ranking Sales Qualified Leads Landing Pages 28

Hubspot

OCTOBER 12, 2017

You should also take note of their pricing and any discounts they're offering customers. Are they using different pricing strategies for online purchases versus brick and mortar? Was it about price? Do they have a podcast? SWOT (Strengths, Weaknesses, Opportunities, & Threats). What is their market share?

Analysis 101

Analysis SWOT Work Management Case Studies 101

Directive Agency

MAY 9, 2017

Mediums: Podcasts, Books. Mediums: eBooks, Podcasts, Blogs. Mediums: Video, Blog, Podcasts. If you are not perceived as the most valuable option for your target market you risk being marginalized to a commodity desperately competing on price. SWOT Analysis. Run Weekly Performance Meetings and Manage Quotas.

Paid Search Agency 85

Paid Search Agency Work Management Enterprise Management B2B Marketing 85

Hinge Marketing

SEPTEMBER 11, 2017

New technology, commoditization and unrelenting price pressure add to the fun. It addresses high-level considerations such as what markets to target, which services to offer and how to price and promote them. And in fact, it is. The way to escape this pressure is to develop a sustainable competitive advantage. Marketing automation.

Work Management 96

Work Management Marketing Management Marketing Budget Marketing Automation Services 96