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Six Insights (And One Inspiring Conclusion) from 27 Beneficial B2B Marketing Stats and Facts

Webbiquity

Here are half a dozen insights from 27 B2B marketing stats facts compiled from recent studies, plus one key conclusion no B2B marketer will want to miss. Every B2B marketer knows we are in a period of rapid change. But questions abound, and many aren’t sure where to focus their attention or efforts. Or at least, not important yet?

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22 Tantalizing Content Marketing Stats and Facts

Webbiquity

Here are three more key takeaways from the 22 content marketing stats and facts below: Words today, pictures tomorrow. 75% of global business leaders say they turn to content to research complex business ideas (peer practices, business strategies) within their industries—not just product pitches. But that won’t last.

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Key Insights: Marketers pivot strategy to change, microscopic view of ad spend, and more

ClickZ

The healthcare sector is the third most searched topic on Google (Internet Live Stats) making digital marketing crucial for this industry. 30-second summary: There’s no doubt that brands will be judged for a long period on the basis of their sensitivity and approach towards the COVID-19 situation. Major reasons why marketers pulled ads.

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What Makes Effective B2B Content Marketing? [Research]

Marketing Insider Group

The research found that there are four key things that the most effective content marketers are doing differently compared to their peers: They understand what successful content marketing looks like. Only 44% of B2B marketers responded that their organizations are clear on what content marketing effectiveness or success looks like.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. The first step to improving digital marketing results is to understand the emerging trends and best practices.

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Lessons from HubSpot’s State of Inbound Marketing Report

Webbiquity

But as always, the report is crammed with useful facts, interesting stats, and vital tips, tools and techniques for inbound marketing success. Given the report’s heft, no blog post (of any reasonable length) could it justice as a summary, but here are a sampling of the highlights. To get the full story, download the HubSpot report here.

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Marketer Showcase: Carolina Alves of Aggreko

NetLine

This was a very niche-oriented type of content and I think it also performed really well, because we brought insights and stats from the market, that would be highly relevant to our target audience. Hearing and sharing the marketing perspectives of our clients has always been an essential element in NetLine’s DNA.