Digilant

APRIL 2, 2024

This year, eMarketer now expects social network ad spending to hit $82.9 The upswing in social ad spending reflects just how important social media advertising is for brands and agencies within the current digital reality. billion people worldwide are using social media —more than 60 percent of the global population.

Paid Content 52

Paid Content Paid Social Agency Advertising Agencies Advertisements 52

Parse.ly

APRIL 7, 2022

Read on for a blueprint you can follow to start producing more vital video content marketing resources for your company. “Look at influencers who are attracting huge audiences with vertical phone videos. Consider Instagram, where the Stories format uses vertically shot, 9:16 videos, and videos in your feed work best when square.

Resources 52

Resources Video Marketing Planning Work Management 52

Single Grain

AUGUST 31, 2023

And that’s where we come to the topic of paid social media advertising for business-to-business companies. In this post, we’re going to explore some of the metrics we’ve been finding that shows some patterns of success (or non-success) for B2B businesses leveraging paid social ads. lead-to-win ratio.

Paid Social Agency 98

Paid Social Agency Social Media Advertisements Advertising 98

Parse.ly

SEPTEMBER 19, 2019

Read on for a simple blueprint you can follow to start producing more vital video content marketing resources for your company. Landscape videos, shot in 16:9, are always your best bet for a primary video format because they can be uploaded on YouTube and many other places. Just make sure you turn off autoplay on social channels.

High Quality Lead 69

High Quality Lead Resources Video Marketing Planning 69

Convince & Convert

SEPTEMBER 21, 2010

I know that different companies provide different amounts of historical data at the start of the campaign (another item I should have included – may need to do a follow up on this on my own blog later on as I get all this great feedback on items to include!) I think that is more powerful than targeting by city, state or region.

Social Media 157

Social Media Media Paid Content Work Management 157

Single Grain

MAY 24, 2023

Through effective targeting and strategic ad campaigns, social media advertising can help businesses establish a strong online presence and boost brand recognition, ultimately driving engagement and increasing sales. 8) YouTube, Facebook and LinkedIn are the top 3 sites that marketers use to upload organic videos and video ads.

Paid Content 98

Paid Content Statistics Social Media Advertisements 98

ClearVoice

JANUARY 8, 2019

Your content needs to serve your business by supporting corporate goals. In return, the organization has to support your content strategy with executive buy-in, budgets, and resources. A content marketing strategy created in a vacuum isn’t all that valuable to the company at large. Start here. Otherwise, what’s the point?

Budget Programs 111

Budget Programs Buyer Personas Marketing & Strategy Psychographics 111

Vidyard

OCTOBER 27, 2019

Drop all of your team’s videos into a video library and organize them around topics that matter to your business, such as vertical, use case, or persona. Social Video Distribution 2.1 You can embed videos on relevant pages, like your homepage, about section, product pages, pricing section, and support channel. Contents 1.

Distribution 65

Distribution Paid Content Video Marketing Best Practices 65

Vidyard

OCTOBER 27, 2019

Social Video Distribution 2.1 Drop all of your team’s videos into a video library and organize them around topics that matter to your business, such as vertical, use case, or persona. You can embed videos on relevant pages, like your homepage, about section, product pages, pricing section, and support channel. Landing Pages 1.3

Distribution 68

Distribution Paid Content Video Marketing Best Practices 68

nDash

JUNE 23, 2021

Creating high-quality content plays an integral role in any company’s content strategy. Social media ads, posts, and covers. YouTube thumbnails and channel art. Social Media. One of the biggest mistakes a company, brand, or marketer can make is failing to publish new content on their social media channels.

Paid Content 96

Paid Content Promotion Tips Cost Per Click 96

ClearVoice

DECEMBER 19, 2018

Distribution methods include company newsletters, organic and paid social media, employee email signatures, employee advocacy, paid media distribution, syndication, curated content hubs, and SEO. People are watching over a billion hours of video on YouTube every day. Sprout Social. Company newsletters .

Distribution 97

Distribution Marketing Automation Services Promotion Tactics 97

Convince & Convert

FEBRUARY 9, 2012

This is Episode 2 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Scott Monty , the global head of social media for Ford Motor Company. Please Support Our Sponsors. All of those commercials are going to live on YouTube forever anyway. Listen Now. Listen Now.

Paid Content 115

Paid Content Paid Search Agency Paid Social Agency Companies 115

Convince & Convert

FEBRUARY 9, 2012

This is Episode 2 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Scott Monty , the global head of social media for Ford Motor Company. Please Support Our Sponsors. All of those commercials are going to live on YouTube forever anyway. Listen Now. Listen Now.

Paid Content 112

Paid Content Paid Search Agency Paid Social Agency Companies 112

Metadata

SEPTEMBER 19, 2022

Some keywords can be pricey — and if you have a particularly popular vertical, you could find yourself in an expensive bidding war to get ad placement. And they plan to keep putting the dollars behind it — over 70% of companies planned to increase their content marketing budget in 2022. Email marketing.

High Quality Lead 52

High Quality Lead Lead Ranking Sales Qualified Leads Marketing Qualified Leads 52

Single Grain

MARCH 4, 2020

This guide is created especially for business owners like you who want to capitalize on the power of social media to reach your existing customers or to acquire new customers. We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. What Is Social Media Marketing?

Paid Content 66

Paid Content Social Media Social Marketing Media 66