Content Standard
MAY 6, 2024
A Content Disrupted podcast with esteemed marketing professor and consumer behavior expert, Dr. Michael Solomon. Marketing to Today’s Chameleon Consumer: Insights from Dr. Michael Solomon from Skyword on Vimeo. Forget your traditional marketing demographics!
Lead Forensics
APRIL 30, 2024
Sometimes a target market will be very clearly defined, yet a company still fails to attract the right kind of buyers. They are a detailed description of a specific type of person within your target market, who you will keep in mind when creating your content. But this information isn’t something that should be confined to marketing.
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Convince & Convert
NOVEMBER 30, 2023
I am a marketing manager for a peer-to-peer loan company and I’d like to create a social media lead-generation campaign. Create my targeting settings and also come up with at least 5 copy ideas targeting entrepreneurs who may be interested in P2P loans.
ClearVoice
JANUARY 14, 2020
The other day, I found out that a client of mine had saved no less than 3,000 editorial articles relevant to his industry in an Evernote file, thinking he could “do something with them someday.” ” The second question should be, “How can I use this information in my own marketing efforts?” Write a rebuttal.
Oktopost
APRIL 8, 2021
Now, if you’re a B2B marketer in 2021, you’re probably on a constant quest to figure out how to beat the algorithm. P2P over B2B. After all, more than 62% of B2B buyers respond to salespeople who connect with them to share insights and opportunities relevant to their business. . Embracing the Algorithms.
Industrial Marketing Today
APRIL 23, 2012
I’ll go out on a limb and state that content marketing for engineers is different. And I agree that at the end of the day, marketing to engineers is still all about communicating with people. Call it P2P (Person-to-Person) marketing if you will. Call it P2P (Person-to-Person) marketing if you will.
ERDM
JANUARY 22, 2019
Article by Ernan Roman Featured in the Journal of Digital & Social Media Marketing A recent study by Retail Info Systems asked execs, ‘Who does personalisation best?’.* To achieve such engagement excellence, marketers must fundamentally change their thinking. In short, now is the time to shift to person-to-person (P2P) marketing.
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