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4 Consumer Privacy Tactics To Win Over Mistrustful Customers

Salesforce Marketing Cloud

In this primer, learn what GDPR, CCPA, and other laws might mean for your SMB. It turns out that we dislike online gossip just as much as we do in real life. When consumers in the United States and the European Union were asked if they would opt out of future data collection, U.S. Dig into data privacy law. Be explicit.

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5 Paths to 5x Pipeline Generation Using Modern Technographics & Intent Data

SalesIntel

They’re not deep enough into the market, they’re not deep enough into their product evolution to have figured out exactly where they win. We figured out, you know what, yes, we have some international data but are we the best there, or should we play in the area where we are the strongest one? Did those match up well?

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Get Your CEO On Board – 5 GTM Paths Using Modern Account Technographics & Intent Data

SalesIntel

They’re not deep enough into the market, they’re not deep enough into their product evolution to have figured out exactly where they win. We figured out, you know what, yes, we have some international data but are we the best there, or should we play in the area where we are the strongest one? Did those match up well?

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Can Small and Midsize Business Owners Pursue Content Marketing?

ClearVoice

Why should you care about SMB content? Content is an essential tool in an SMB’s arsenal for a number of reasons: It can position you as a thought leader and educator by demonstrating expertise on a specific topic in a given industry or sector. How to create an SMB content strategy. ” .

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9 call analytics platforms for marketing teams to consider

Martech

The platform defines rules and milestones with an autodialer to strategically manage calls in line with team availability and caller behavior. Iovox offers a combination of inbound call tracking and value-added services to SMB and enterprise accounts. Key customers include AutoTrader U.K., Product overview.

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7 Killer Digital Advertising Trends Every Marketer Should Know in 2020

Single Grain

Remember that marvelous pair of sneakers you were checking out online last week? Many of those who apply DTC strategies also opt for in-house media-buying, seeing in it the only way to reach total data ownership and thus a new, unique level of campaign planning. Dive Deeper: What Amazon’s Marketing Strategy Can Teach SMB Owners.

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7 Examples of Storytelling Content You Can Use in Your Marketing Campaigns

Single Grain

In other words, your brand personality should be reflected in your story, so if you are a rule-bending startup, create a funny or irreverent narrative. Related Content: 7 Creative Ways to Make Your Blog Posts Stand Out. Related Content: 5 Ways SMB Business Owners Can Revamp Their Digital Marketing Strategy.