What is PDCA? (and Why It Matters for Marketers)
Marketing Insider Group
AUGUST 4, 2020
Instead, we need to understand and embrace the full range of activities within the PDCA cycle so we can put it to work for us. During the Plan ning phase, assess the problem, consult with sales and come up with a hypothesis (e.g. “If As marketers are asked to move ever faster, it’s easy to abandon anything that’s not active doing.
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