Multi-Touch Attribution Sales Cycle Sales Management Training 
Kevin Indig
APRIL 11, 2023
Attribution models are the most common way to quantify the returns on marketing investments, but not every company can use them successfully. Long sales cycles (+90 days) are the biggest enemy of attribution models, often to the detriment of channels like SEO that play an important role in early touches.
Lead Forensics
DECEMBER 13, 2023
In this blog post, we’ll demystify the process, offering a roadmap to not just calculate, but to optimize the ROI of your marketing software, ensuring every dollar you invest works as hard as you do. On the flip side, costs include the initial purchase price, implementation fees, training, and any ongoing expenses.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Hubspot
OCTOBER 22, 2020
From text reminders to cart abandonment emails to multi-channel campaigns that span social media and in-app messaging, B2C marketing automation marries the power of personalized messaging and hands-off marketing. It’s important to note, however, that marketing automation shouldn’t replace human touch. And that’s just email.
Adobe Experience Cloud Blog
APRIL 15, 2013
As a CMO, I’m not necessarily hands-on with marketing automation, but I went to the Summit to optimize my plan for content marketing and sales and marketing alignment. There’s no perfect answer for sales and marketing alignment – it’s about disciplined communication [Tweet This]. Sales says “those leads are junk”.
MKT1
SEPTEMBER 20, 2023
With the complexities of go-to-market motions, funnel mapping, and tooling, I understand why this is the case—but it’s definitely something you need to fix! And every marketing, growth, sales, and ops leader has a different recommendation on how to measure success and what tools to use.
The Marketing Blender
FEBRUARY 20, 2024
This complexity heightens the difficulty of marketing to multiple personas with different needs and tracking attribution amidst off-screen decisions that can sometimes span multiple organizations. Here are proven tactics for your B2B manufacturing marketing. You cannot rely solely on your B2B buyers to create demand for you.
Hubspot
AUGUST 4, 2015
If your inbound sales and marketing team needs more wine with its cheese, less Ben and more Jerry, come along as we explore how you can align your sales and marketing just like the greatest duos. If you’re in sales, are you writing content? Sales and marketing should be aligned on metrics but often aren’t.
Expert insights. Personalized for you.
107 
Let's personalize your content