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Forrester B2B Summit 2024: The Year of Revenue Process Transformation

PathFactory

I always feel so energized by seeing customers, former colleagues and coworkers and having so many intelligent and thought-provoking conversations with industry peers. Our audiences/customers often have to deal with bad websites, mistargeted advertising, poorly executed sales outreach, and so much more.

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10 Challenges Threatening Sales Teams and How to Fix Them

SalesIntel

The efficiency and effectiveness of your sales team directly reflect on the success of your company. To counteract this problem, sales leaders need to find ways to identify possible sales challenges and their solutions quickly before your next sales meeting. Long sales cycles. Disagreement about new processes.

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How Sales and Marketing Can Collaborate (+Expert Tips)

Hubspot

Marketing and sales teams rely heavily on one another to drive business. After all, it’s the marketing department that generates leads, and the sales team that converts those leads to paying customers. It’s not intuitive, then, that these two functions often exist in silos, each having their own systems and processes.

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Sales Prospecting for “In-Market” Buyers

PureB2B

And in today’s buyer-focused sales landscape, it’s important for reps to always be developing new techniques and strategies for effective prospecting. To find these buyers, marketing teams need to develop a sales qualification process that separates the in-market wheat from the out-of-market chaff.

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Sales Pipeline Radio, Episode 248: Q & A with Kelley Hippler @forrester

Heinz Marketing

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We talk to some of the best leaders in B2B sales and marketing every day.

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How to build true demand in today’s buyer’s market, with Manuel Rietzsch

Rev

People know the process. How could you know that giving out your email address would result in a sales attempt? People know the process,” Manuel says. Trust is shifting from brands to peers. It’s much more a buyer’s market now than it used to be,” says Manuel Rietzsch, VP of Revenue Marketing at AudioEye.

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Modern marketing looks a lot like…product?

MKT1

I thought this project was a great example of where “content marketing” and marketing in general is going. Includes peer review. Part 1: Marketer Made A Breakdown of Anrok’s Sales Tax Index I chatted with Devon and Halley to dive deep into The SaaS Sales Tax Index , the project I mentioned above.