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Facebook Analytics is Going Away: Should Marketers Really Worry?

Hubspot

As marketers, we crave data. That’s why many marketers were caught off-guard when Facebook announced that it will be sunsetting its free Facebook Analytics tool on June 30th. That’s why many marketers were caught off-guard when Facebook announced that it will be sunsetting its free Facebook Analytics tool on June 30th.

Analytics 100
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65 Tweetable Moments From The Corporate Social Media Summit New York

Marketing Insider Group

Integrate across the 360 degrees of your marketing. Tom Hoehn ( @tomhoehn ), Director of Interactive Marketing, Kodak. I totally agree: people do not segment themselves the way businesses segment the market. Cluetrain quote: Markets are conversations! But conversations are not just marketing. Monitor and learn.

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20 SaaS Examples You Need to Know About

accelerate agency

And while centralized hosting of some business applications dates back to the 1960s, it wasn’t until the 1990s that we saw real growth of ASPs (Application Service Providers). . But it was in the 1990s and 2000s when the idea of cloud computing became widespread. What is the difference between SaaS and other ‘as-a-service models’? What is SaaS?

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The Cookie Countdown – 5 Alternative Strategies You Should Be Using Now

Porch Group Media

They quickly became adopted by the ad technology market. According to the research, rejection rates on mobile devices were particularly high—75% of mobile cookies were rejected, compared with 41% on desktop. Regardless, marketers continue to heavily rely on cookies and will need to prepare and implement new forms of targeting.

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Accounting 101: The Ultimate Guide to Accounting Basics

Hubspot

But, as entrepreneurs and marketers, we can’t afford to gloss over our least favorite parts of running a business … especially the legal ones. These expenses aren’t typically affected by company sales or market trends. In college, I started a local consignment business. Accounting was by far my least favorite class in business school.

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Comparison of the Top 6 E-commerce Platforms

Single Grain

E-commerce platforms are great for building an online shop from scratch, selling your services or products, and managing marketing tasks like sending newsletters to your customers. 7 E-commerce Marketing Tasks Every Store Owner Should Outsource. So it’s not surprising that 95% of purchases are expected to take place on the web by 2040.

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Demystifying data driven advertising

Choozle

A few years ago, the main job of a marketer was to make attractive ads, billboards, and engaging taglines, but the digital age forced the marketers to adapt and to use technology to dispense their messages. Today, marketers have a different kind of job: they have to collect, analyze, and crunch data of all forms.