Facebook Analytics is Going Away: Should Marketers Really Worry?


And, if an analytics platform is free or affordable to use, that’s an even bigger bonus to teams in SMBs or startups. Even though this tool is going away, we continue to invest in measurement products that provide insights and data analysis capabilities," the short Facebook announcement said.

When Good Enough Shouldn’t Be: Fixing Email Performance Problems


And for the people whose curiosity got the better of them, some of those folks would feel tricked and would be less inclined to engage with you in the future because of this deceitful tactic. Behavioral cues are strong in email. Deep experience in this area is hard to find.

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Demystifying data driven advertising


In-store purchases, the frequency of purchases, motor vehicle registration, voting behavior, and so on. According to the fifth annual “Getting Media Right” study by Kantar Millward Brown, less than half of marketers are confident in their ability to create insights from integrated data. As consumers get savvier and become informed, marketers have their work cut out for them in setting consumers’ minds at ease. The value of data in digital marketing.

What is E-Commerce Marketing? Platforms, Strategies, & Tools

Martech Advisor

In this article, we will look at the concept of e-commerce, different e-commerce business models, top e-commerce platforms, and how to create an e-commerce marketing strategy and the tools required to execute it. Let’s dive in! Let’s look at them in the next section: 4 Types of E-Commerce Business Models. Business to Business (B2B): A business provides its offerings to other businesses in the B2B business model.

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