Single Grain

NOVEMBER 15, 2019

Here’s how you can produce Facebook mobile video ads like a pro. Why Focus on Mobile Devices on Facebook? Before we dive in with the tutorial, let’s be clear on why mobile video ads are better than standard video ads on Facebook. Sure, you might not need billions of people to view your video advertisements.

Paid Content 97

Paid Content Paid Search Agency Facebook Ads 97

Single Grain

MAY 24, 2023

Social media advertising statistics can help you better understand your target audience, which allows you to make data-driven decisions that will, ultimately, improve your ranking. 3) It’s expected that, by 2027, mobile sources would account for 130.5 2) Over 302 million people in the U.S. are active on social media ( Statista ).

Paid Content 98

Paid Content Statistics Social Media Advertisements 98

Go Beyond SEO

AUGUST 31, 2018

Search engines give advertisers even more control over when their ads will be triggered by a search query with keyword match types. They appear on one line at the top of the ad, separated by a vertical dash. The exact number of sitelinks shown with your ads will differ whether your ad is shown on mobile or desktop.

PPC 87

PPC Cost Per Click Cost per Acquisition Advertisements 87

Go Beyond SEO

AUGUST 31, 2018

Search engines give advertisers even more control over when their ads will be triggered by a search query with keyword match types. They appear on one line at the top of the ad, separated by a vertical dash. The exact number of sitelinks shown with your ads will differ whether your ad is shown on mobile or desktop.

PPC 60

PPC Cost Per Click Cost per Acquisition Advertisements 60

Go Beyond SEO

AUGUST 31, 2018

Search engines give advertisers even more control over when their ads will be triggered by a search query with keyword match types. They appear on one line at the top of the ad, separated by a vertical dash. The exact number of sitelinks shown with your ads will differ whether your ad is shown on mobile or desktop.

PPC 60

PPC Cost Per Click Cost per Acquisition Advertisements 60

Single Grain

JULY 9, 2021

The digital advertising landscape has faced some drastic changes in the past decade. million people worldwide using ad blockers to avoid traditional display advertising, marketers have shifted their budgets to new advertising channels. What Is Native Advertising? Book My Free Native Advertising Consultation .

Traffic 134

Traffic Acquisitions Advertisements Advertising 134

Single Grain

AUGUST 7, 2023

Mobile devices have become a primary channel for reaching prospective customers on the go. As the mobile landscape continues to evolve, understanding the different mobile advertising types available is essential for businesses aiming to stay ahead in a competitive market. adults using mobile devices is only growing.

Mobile Advertising 52

Mobile Advertising Paid Content ROAS Advertising Agencies 52

Single Grain

JULY 27, 2021

Here's how to calculate the Customer Lifetime Value : multiply the lifetime value (value of a sale times the number of transactions times the relevant customer retention period) by the profit margin: Then look at your current ROAS and continue to increase your spending until you see it starting to drop off significantly. Since 98.3%

Cost Per Thousand 52

Cost Per Thousand eCommerce Facebook Paid Search Agency 52

Inbox Insight

DECEMBER 18, 2018

We’ve pulled together key terms, concepts and AdTech acronyms into this easy-to-digest glossary of Programmatic advertising terms. As B2B entry into Programmatic advertising continues to evolve and gather momentum, we’ll be keeping pace by regularly updating this glossary. Do you know your DCO from your DMP?

Cost per Acquisition 66

Cost per Acquisition Advertising Agencies Cost Per Thousand Cost Per Click 66

Outbrain

JULY 31, 2018

The mobile app industry has proven time and again to be a powerful agent of customer acquisition and a source of massive revenue growth. The versatility of high-quality user experiences and the overall ease in engaging customers and driving brand loyalty make mobile apps a key channel for businesses.

Campaigns 34

Campaigns ROAS Advertising Agencies Mobile Advertising 34

QuanticMind

NOVEMBER 30, 2017

For the sake of example, let’s consider how many data points we’d need to track just for important bid modifiers such as location, time of day, and the all-important device (particularly mobile): 210 designated market areas in the US x 7 days x 24 hours x 3 devices (mobile/desktop/tablet) = 105,840 SEM data points.

Enterprise Management 40

Enterprise Management Work Management Marketing Management SEM 40

Single Grain

NOVEMBER 14, 2023

Whether you’re a seasoned PPC advertiser or you’re just getting started, there’s always room to explore alternative ad channels to grow your business, and often the cheapest ad networks are overlooked. Naturally, this is hardly ideal if you plan to increase your ROAS (Return on Ad Spend) or simply tighten the purse strings.

PPC 98

PPC Cost Per Click Paid Search Agency Cost Per Thousand 98

Single Grain

AUGUST 25, 2020

Facebook is the most effective marketing channel — according to 67% of social advertisers. And they will be separated based on the dimensions (wide, vertical, etc.): Add subtitles as overlay text using InVideo’s editor, because 92% of people will watch with the sound off on mobile devices. 480% more clicks. 270% more leads.

Paid Search Agency 145

Paid Search Agency Facebook Budget Programs Ads 145

Single Grain

DECEMBER 23, 2019

Google released 18 updates in Google Ads in the last quarter of 2019 alone, while Bing made four changes in Microsoft Advertising in the whole year. As for Microsoft, they've been testing AI-powered recommendations in their Advertising Editor. 92% of mobile users say they share videos with friends. Trend #1: PPC Automation.

PPC 96

PPC Paid Content Marketing AI Trends 96