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Genoo Aims to Shake Up Marketing Automation Market

Webbiquity

Marketing automation / demand generation software enables marketers to build microsites and use content marketing to capture leads and nurture them through the buying process. The company’s new marketing automation platform enables users to create complete websites as well as microsites and landing pages, automatically send emails triggered by specific actions, configure lead scoring, and integrate with Salesforce.com.

More New Systems Challenge the Marketing Automation Status Quo

Customer Experience Matrix

It also provides the rest of the standard marketing automation functions, including landing pages and microsites, Web behavior tracking, lead scoring, and integration with Salesforce.com. Pricing for the marketing automation system starts at $99 per month for up to 250 active contacts.

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Kwanzoo Builds Content for Cross-Channel Marketing

Customer Experience Matrix

These capabilities make Kwanzoo substantially more versatile than a conventional marketing automation system, which would rely on campaign flows or manually-embedded links to manage the page sequence and could only deploy on emails or microsites generated by the marketing automation system itself. Data captured by Kwanzoo can be directly posted to Eloqua , Marketo , Constant Contact and Salesforce.com.

My List of Demand Generation Vendors, and Who They Sell To

Customer Experience Matrix

The systems have very low starting prices tailored to low volumes. Most offer a CRM option (typically priced at $10 to $20 per seat per month) for companies who don't want to pay for Salesforce.com. Note: I've put Genoo and NurtureHQ into this category based on their price and what I can tell from the Web sites. Prices are a little lower than for products in the Small/Mid Size category, but the difference isn't usually that large.

Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)

Modern B2B Marketing

salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Pricing. Forms Registration forms can be placed on landing pages, microsites, and the corporate website. No (except salesforce.com Radian6). No (except salesforce.com Buddy Media).

CRM 38

Aprimo Marketing Studio Supports Sophisticated Business Marketers

Customer Experience Matrix

Small digression: most business marketing systems are designed around data from a sales automation system such as Salesforce.com. This starts with the core functions of any business marketing system: outbound and multi-step email campaigns, landing pages, Web behavior tracking , lead scoring, Salesforce.com integration, reporting and content management. Users can build HTML emails, Web pages and multi-page microsites.

Market2Lead Offers Enterprise-Strength Demand Generation System

Customer Experience Matrix

Nearly all demand management systems have built-in email engines and Web servers for forms and microsites. Sales force contacts are, of course, captured through two-way integration Salesforce.com and other sales automation systems. Market2Lead offers several configurations of the system with different prices and capabilities. Pricing depends on the version, database size and transaction volume and ranges from $60,000 to $100,000 for a mid-market solution.