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How Content Can Ring Up a Better Retail Experience

Content Marketing Institute

For instance, there’s the data complications and flood of opt-outs marketers anticipate as a result of the European Union’s General Data Protection Regulations (GDPR). As Robert Rose recently remarked , the implications of GDPR’s vaguely written rules for personal data aggregation and opt-in transparency may not fully come to light for years.

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How Your Digital Marketing Strategy Can Transform Your Storefront

Content Standard

From the sights and sounds of touching a product for the first time, to the experiences shops create to welcome people in (and keep them coming back), many companies have opted to allow incentives of convenience to replace the more experiential parts of their products and brand. But over time, these rhythms became disrupted by the internet.

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Achieving customer experience excellence at seven critical life cycle points

ERDM

Article by Ernan Roman Featured in the Journal of Digital & Social Media Marketing A recent study by Retail Info Systems asked execs, ‘Who does personalisation best?’.* The highest-ranking answer? ‘No To achieve such engagement excellence, marketers must fundamentally change their thinking.

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Achieving customer experience excellence at seven critical life cycle points

ERDM

Article by Ernan Roman, President, ERDM Corp. and Scott Emmons, former Head of the Innovation Lab at Neiman Marcus Featured in the Journal of Digital & Social Media Marketing A recent study by Retail Info Systems asked execs, ‘Who does personalisation best?’.* The highest-ranking answer? ‘No

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Nine Key Elements for Shopify Store Growth in 2021 (and beyond)

Mailmunch

You can opt for standard gateways if you wish; if not, check out Shopify’s very own secure payment gateway. . Did you know that in 2020, eCommerce sales in the United States alone jumped by an unprecedented 44% , beating all forecasts? Or that globally, the eCommerce penetration rate had jumped to more than 21% last year? But are you ready?

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How musicians can have their best album release with email automation

ConvertKit

Later emails in the welcome series promote music videos, merchandise, and more. Your main pitch email or sequence can include links to buy merchandise or donate in exchange for a shoutout on social media. You’re more comfortable with chords than campaigns—but for indie artists, music and marketing go hand-in-hand.

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Social Pros Podcast – Scott Monty, Ford Motor Company

Convince & Convert

This is Episode 2 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Scott Monty , the global head of social media for Ford Motor Company. Scott Monty , Global Poobah of social media for a little startup in Detroit called Ford Motor Company. It’s actually amazing we’re here live. Jay: We did.