article thumbnail

How Adidas builds metaverse experiences and partnerships

Martech

Wykes-Sneyd started a metaverse task force allowing anyone within the organization to opt in and contribute ideas. “I Adidas VP global marketing Erika Wykes-Sneyd at the DPAA Global Summit in New York. Image: DPAA. Leading the effort is Erika Wykes-Sneyd, who spoke about the brand’s journey at the recent DPAA Global Summit.

article thumbnail

Strong Cyber Week sales show consumers are willing to spend

Martech

Dig deeper: 5 Black Friday trends marketers can act on this holiday season On Black Friday, online sellers saw total orders up 5% YoY and gross merchandise volume up 6%, according to ecommerce platform BigCommerce. Throughout Cyber Week, 80% of online orders opted for standard delivery while 12.7% Inflation down. Black Friday.

Spending 105
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

3 keys for better email engagement in Gmail

Martech

Lately, I’ve been feeling as if I’m living in 2013 again. But not because it was such a memorable year. No, I’m stuck in 2013 because many of the small, mid-market and enterprise marketers I’ve been speaking with over the past month are fretting over Gmail’s Primary tab, which was the big burning issue that year.

article thumbnail

Email List Building: Why you should never purchase a list

Vision6

Despite the consent guidelines outlined by ACMA, some businesses still opt to use purchased lists. Include an opt-in during checkout process The end of the check-out process provides perfect real estate for customers to opt-in to your email list. On the other hand, puchasing an email list can land you in hot water.

article thumbnail

10 Tips for Writing Productive Description that Converts Leads

Valasys

Besides this, practical and informative merchandise information makes it easier for you to improve your long-term purchaser terminal. However, most brands missed one command thing in their product specification, which helped their valued customers to understand their merchandise. How to Write Productive Description That Supports Sales.

article thumbnail

4 tips for navigating sensitive customer data

Martech

As users, we’ve grown too accustomed to sharing very personal data in this loosely regulated digital age through every topic searched, email sent and double-tap on a friend’s post. All these signals build a rich profile for targeting and personalization. Dig deeper: Why marketers should care about consumer privacy.

article thumbnail

3 Awesome and Effective Ad Copy Examples

ClearVoice

There’s a reason limited-edition merchandise sells out so quickly; people are scared they will miss out. Whether you opt to sell at 50% off for the next three days or give your buyers a free gift with purchase, make it clear what they miss by not acting quickly. What is ad copy? Excellent ad copy examples. Heinz #mayochup. Exclusivity.