How Adidas builds metaverse experiences and partnerships
Martech
OCTOBER 18, 2022
Wykes-Sneyd started a metaverse task force allowing anyone within the organization to opt in and contribute ideas. “I Adidas VP global marketing Erika Wykes-Sneyd at the DPAA Global Summit in New York. Image: DPAA. Leading the effort is Erika Wykes-Sneyd, who spoke about the brand’s journey at the recent DPAA Global Summit.
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