SmartBug Media

APRIL 20, 2022

The Apple Mail Privacy Protection (MPP) feature launched in September 2021 as an effort to give users more control over their data information. At a basic level, Apple’s MPP does not disclose the email open rate of a recipient to a business. What Is Apple’s Mail Privacy Protection Update?

Open Rate 105

Open Rate Privacy Privacy Protection Click Rate 105

Sharpspring

SEPTEMBER 9, 2021

and had to defend these allegations with facts including increased open rates, click rates, and revenue. Now, Apple’s mail privacy protection changes have some people ready to discuss trying to pull the plug on email marketing once again. . What is Apple’s Mail Privacy Protection (and Why it Matters).

Privacy Protection 69

Privacy Protection Privacy Marketing & Strategy Trigger Marketing 69

Litmus

MAY 24, 2022

Privacy-proofing. Though privacy has always been high-priority for marketers, the introduction of Apple’s Mail Privacy Protection (MPP) and the looming death of Google’s third-party cookies has put privacy in focus—now more than ever before. Omnichannel marketing campaigns. Newsletters. Rethinking analytics.

Email Marketing 122

Email Marketing Trends Paid Search Agency Privacy 122

Vision6

AUGUST 23, 2021

Some of the messages you are sending may even be better suited to other communication channels, such as SMS. If you’re looking to cut through the inbox clutter during the holiday seasons, then this email and SMS dynamic duo should definitely be part of your marketing strategy. Want to take your campaigns to the next level?

Marketing Automation Services 105

Marketing Automation Services Loyalty Marketing Automation Email Marketing 105

Scoop.it

JANUARY 24, 2023

So, in addition to emails, you will have to use social media, paid search, and search marketing to boost subscriber engagement and beat the competition. Some brands will even consider adding SMS, in-app, push notifications, and channels like WhatsApp. In the coming days, many brands will jump on this bandwagon.

Planning 83

Planning ROI Paid Search Agency Marketing & Strategy 83

Litmus

DECEMBER 7, 2022

Data privacy will demand that social media and email cross-pollinate. Many marketers are relying on social media to grow an audience that they do not own. We’ll see more email marketing teams taking on other channels, managing and reporting on SMS and push, especially in a mobile-first world.

Email Marketing 93

Email Marketing Trends Planning Paid Search Agency 93

Outgrow

JUNE 15, 2022

Greater Focus on Privacy. The announcement of Apple’s Apple’s MPP (Mail Privacy Protection) heightened awareness about the privacy concerns of email users across the globe. Here’s an email from Hover that conveys their respect for their subscriber’s privacy. . Here’s how it looks. With MPP in effect: 1.

Email Marketing 98

Email Marketing Trends Outgrow Budget Programs 98