Convince & Convert

MAY 27, 2010

If someone fills out the form to download the document, and they have a large following on Twitter (as determined by an instant Flowtown look-up), you can automatically send and email to your PR team to follow up with that individual. Although Flowtown leans toward the B2C mass market culturally, I see monster B2B possibilities here.

Paid Search Agency 123

Paid Search Agency Social Media PR Advertising Agencies 123

Convince & Convert

JUNE 22, 2010

There seems to be a catch 22 going on in that if the CEO isn't sold on social media (as many aren't yet) then they won't approve the staff to spend the time learning about integration and measurement…which would give them the tools to prove its worth. “You can't win if you don't play&#.

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

Convince & Convert

APRIL 28, 2010

Sore spot with us PR types.) Sore spot with us PR types.) What an awesome way to make some sense out of the often amazingly confusing behemoth of social media and particularly social networking sites. There are several factors to look at – [link] RT @bigfuel [link] Kaplow PR Looking for influential customers?

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

AUGUST 10, 2010

The reality is that a lot of companies either don't see things that way or just don't have the resources. Obviously this is a valuable metric but we are able to give companies a network value score to understand a person's word of mouth impact. Will it be a worthy investment of time & resources?

Paid Content 134

Paid Content CRM Paid Search Agency Social Media 134

Convince & Convert

FEBRUARY 23, 2010

But, figuring out which of these is the primary reason you’re active in social media, and how to allocate resources accordingly is going to be a major issue, as norms, software, and staffing around each approach are starting to diverge. link] [link] Van Santen Netwerk Social media strategie: pro-actie of re-actief?

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

Convince & Convert

SEPTEMBER 21, 2010

Social Media results can’t be measured False. Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. link] Susan M Kuhn Very good distinctions between one-way media and social media.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Convince & Convert

APRIL 1, 2010

What is surprising is the lack of utilizing each resource to its capacity. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. In my opinion, this is the difference between good or great. Im Jay Baer.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Convince & Convert

MARCH 23, 2010

Also, don’t be afraid to link to other posts or resources from within your posts. If you have complementary resources like an Ebook, email newsletter, events or otherwise, make sure those are easy for first-time visitors to find as well. Incidentally, these internal links are also a SEO positive) 4. Im Jay Baer.

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Convince & Convert

MAY 26, 2010

There is a lot of information out there and small businesses owners do not always have the time and in some cases the resources to hire an agency or consultant so they rely upon what people are saying and follow that. If someone is using them as the strategy what will happen when they are not the dominate force? Im Jay Baer.

Social Media 135

Social Media Media Paid Search Agency Video Marketing 135

Convince & Convert

APRIL 15, 2010

Simons Why Content Marketing Matters to me and Should to you [link] (@jaybaer via Convince & Convert) [link] torgerson RT @orangemarketing: Why Content Marketing Matters To Me And Should To You [link] /via @mobilematter [link] Lisa Gunggoll Does your company have a content marketing plan? Im Jay Baer.

Paid Content 125

Paid Content Content Marketing Paid Search Agency Planning 125

Convince & Convert

JULY 14, 2010

I think it's a good approach to enter social media metrics. link] Malcolm Atherton Great article on social media adoption – take exec's vision/strategic plan & make that the SM metric: [link] #pr [link] Buildipedia RT @imadnaffa There's nowhere to hide from Social Media. Do you agree?

Social Media 136

Social Media Webinar Metrics Media Marketing & Strategy 136

Convince & Convert

SEPTEMBER 21, 2010

Thanks [link] Billie Ginther @iwants RT Nice article and PPT on beginning social media … [link] thanks [link] 7 Ways to Overcome the Social Media Time Sink | Social Media Examiner [.] A good resource to find out how to connect with your audience is Groundswell. A+ resource links, too. link] [link] Ento ?

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Convince & Convert

APRIL 14, 2010

[link] [link] Hot In Business The Key to Social Media Success is Just 2 Letters | Integrated Marketing and Media | Social Media Consulting -. Your posts are a million times better than organizations acting as social media resources that always charge a fee for information. I am ready to opt-out of most.

Social Media 129

Social Media Media Paid Search Agency CAN-SPAM 129

Convince & Convert

SEPTEMBER 21, 2010

Fourth – what are the operational/resource concerns? Great resource. Great resource. Great resource. Great resource. Reinfeld RT @orangemarketing: Social Media Monitoring Tools – How to Pick The Right One [link] #socialmedia [link] Jay Thompson Derek – You might take a peek at [link].

Social Media 157

Social Media Media Paid Content Work Management 157

Convince & Convert

SEPTEMBER 21, 2010

. #19 and #21 appeared on Social Media Examiner approximately 4 weeks before they ran here, and each generated 1,000 + page views on SME before they generated a single page view here. Extra resources are important. On this list #1, #5, #7, #11, #14, #16 all include a presentation, or free social media tool. Longer headlines, eh?

Social Media 142

Social Media Media Webinar Metrics Marketing & Strategy 142

Convince & Convert

SEPTEMBER 8, 2010

They are now an excellent resource for targeting audiences in entertainment and music. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. They haven’t failed. Im Jay Baer.

Paid Content 137

Paid Content Facebook Paid Search Agency Advertising Agencies 137

Convince & Convert

AUGUST 31, 2010

Social media is great for setting your business or yourself up as a thought leader, for sharing ideas, for finding articles and blogs and resources you never knew existed. It also enable you to inspire employees, attract partners and get people to love you… and, hello, BUY from you. Im Jay Baer.

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116

Convince & Convert

SEPTEMBER 1, 2010

Swept up in a frenzy created by mainstream and business media, companies rush to adopt the hot new thing, to ensure that the competition doesn’t have some sort of secret weapon. Resources deployed. Would include your posts on expecting criticism in social media too. Why was advertising fine and pr questionable?

Social Media 121

Social Media Media Paid Search Agency Advertising Agencies 121

Convince & Convert

JUNE 15, 2010

4 Detective Tricks to Find Your Customers in Social Media [link] (RT @TheAgencyUK) [link] Anne-Sophie Robert Quite useful, perhaps obvious. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web.

Social Media 155

Social Media Ideal Customer Profiles Paid Content Media 155

Convince & Convert

SEPTEMBER 21, 2010

SlideShare I upload most of my presentations to SlideShare , and find it to be a valuable resource for growing an audience. My presenation “ 7 Ways to Build Stunning Business and Personal Brands in Social Media &# was originally given in person to 35 people. via @jaybaer [link] Jack Smith Thanks for sharing the resources Jay.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Convince & Convert

FEBRUARY 9, 2010

I think many people look to trusted online resources for expertise. Thanks to social media, friends are often exposed as being liars or at least untrustworthy. and so it's not that we trust our friends any less relative to other sources, just that our benchmark for trust has changed. Im Jay Baer.

Social Media 119

Social Media Webinar Metrics Media Paid Search Agency 119

Convince & Convert

MARCH 9, 2010

If you only have the resources to focus on one or two social networks, it really should be Twitter and Facebook, unless you have really solid evidence that your product and brand will be significantly more lucrative somewhere else. There's also a genuine risk of spreading yourself too thinly. Im Jay Baer.

Social Media 135

Social Media Media Webinar Metrics Marketing & Strategy 135

Webbiquity

AUGUST 28, 2012

Find the answers to those questions and many more here in almost three dozen of the best social media tips, how-to guides, lists and reports of 2012 so far. Social Media Marketing Tips, Tactics & Techniques. Dr. Seuss’ 7 social media lessons by Ragan’s PR Daily. There is no one alive who is youer than you.’

Social Media 100

Social Media CMS Development Tips Wikipedia 100

Online Marketing Institute

OCTOBER 31, 2010

SlideShare I upload most of my presentations to SlideShare , and find it to be a valuable resource for growing an audience. My presenation “ 7 Ways to Build Stunning Business and Personal Brands in Social Media &# was originally given in person to 35 people. via @jaybaer [link] Jack Smith Thanks for sharing the resources Jay.

Social Media 40

Social Media Paid Content Tools Media 40

Convince & Convert

JUNE 30, 2010

It seems to me that many can barely muster the resources and dedication to do a good job with even one social media initiative — how can they possibly handle a segmented social media program day in and day out? I would love to hear your thoughts about how companies can address this challenge from a practical standpoint.

Social Media 129

Social Media Media Webinar Metrics Marketing & Strategy 129

Convince & Convert

APRIL 7, 2010

Depends on your resources and how big these geo-apps get. Re customer service – yeah – I can see that's annoying but, in fairness, they are in the grips of a massive updraft at the moment so I'm sure they're creaking resource wise. Still, the should get on top of it. Not sure where Gowalla is on that front.

Analysis 152

Analysis Social Media Work Management Mobile Marketing 152

Convince & Convert

SEPTEMBER 2, 2010

The tracking online (including social media) far outpaces what I had at my disposal when I was doing traditional marketing. The fuzzy numbers of TV, print, radio, outdoor and traditional PR drove me crazy. Transitory There’s literally never a dull moment in social media. I like math and analysis and reality. Im Jay Baer.

Social Media 155

Social Media Media Webinar Metrics Marketing & Strategy 155

Convince & Convert

SEPTEMBER 23, 2010

Whether it’s brand reputation management, PR and influencer outreach, customer service and social CRM, interacting with fans on a brand community, or just creating content that builds thought leadership – it all takes time. Rather than outsourcing your social media, lets call it in-sourcing.

Social Media 148

Social Media Media Paid Content Webinar Metrics 148

Convince & Convert

SEPTEMBER 20, 2010

Twitter also offers a lot to the PR teams within brands who need to seed constant updates and handle crisis management issues. For big brands, the benefits will be in customer service, rentention, support, PR. For example: You connect with a media professional via Twitter who does a story about your business.

Twitter 147

Twitter CRM Business Paid Search Agency 147