BenchmarkONE

SEPTEMBER 9, 2020

As a small business owner, you don’t have tons of room in your marketing budget to hire an agency or freelancer that will help you establish your branding components. Knowing that will inform how you want to present your brand and how you want to market your products to them. But we know what you’re thinking. Create Content.

SMB 61

SMB Brand Identity Branding Top of Funnel 61

Moz

OCTOBER 28, 2019

Can franchises make good digital marketing agency clients? Chances are good you’ll have the opportunity to market a business with this specialized model at some point. The Franchisee is the person or group paying the franchisor for the right to use the trademark and the benefits of the operating system and marketing.

Paid Search Agency 46

Paid Search Agency SMB Planning Advertising Agencies 46

Salesforce Marketing Cloud

SEPTEMBER 19, 2023

Prospecting is what happens in between: From leads … Sales and marketing source leads. Leads can come from marketing (think a webinar that requires a form fill) or sales (think cold outreach). Account-based marketing made a splash when companies began to personalize marketing campaigns to individual companies.

Sales Qualified Leads 69

Sales Qualified Leads Ideal Customer Profiles Outreach Work Management 69

Outgrow

JULY 16, 2021

Welcome to the Marketer Of The Month blog! We recently interviewed Morgan Norman for our monthly podcast – ‘ Marketer of the Month ’! Common marketing trends amongst big companies. Common marketing trends amongst big companies. Morgan’s take on influencer marketing and personal brands. Morgan Norman: Wow!

Planning 52

Planning Enterprise Management Work Management Marketing Management 52

ClearVoice

MARCH 19, 2020

A content plan is comprised of all the marketing assets and data-gathering functions needed to achieve the goals set forth in your content strategy. Your content plan will both align with your content levels and scale as you increase your content marketing budget. The end goal for the majority of marketers? Lead generation.

Marketing Budget Creation 101

Marketing Budget Creation Sample Planning Top of Funnel 101

Single Grain

MARCH 2, 2020

If you’re an experienced digital marketer, then you know that when it comes to content, video is increasingly more important. 81% of businesses use video in their marketing strategy, a 63% increase since last year. Too often, marketing campaigns are built to include everyone but result in interesting no one.

Top of Funnel 130

Top of Funnel Video Marketing Product Tips 130

Hubspot

SEPTEMBER 13, 2012

We've published a brand new Internet Marketing Written Style Guide , meant for helping the modern-day marketer and online content creator figure out just how to write for the web. Do not use if there’s any room for confusion. inbound marketing: Lowercase. internet marketing: Lowercase. Now let's clear the air.

RSS 28

RSS Wiki Clickthrough Social Networks 28