Remove press-room
article thumbnail

Branding Your SMB On a Budget

BenchmarkONE

As a small business owner, you don’t have tons of room in your marketing budget to hire an agency or freelancer that will help you establish your branding components. Knowing that will inform how you want to present your brand and how you want to market your products to them. But we know what you’re thinking. Create Content.

SMB 61
article thumbnail

Meet The 2024 Class Of B2B Innovator Award Winners

B2B Marketing Exchange

The B2B Innovator Awards were created to celebrate the most progressive marketing and sales practitioners pushing the envelope to effectively engage prospective customers and meet their buyers’ needs in the age of digital transformation.

Class 59
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Unique World of Franchise Marketing [Guide Sneak Peek]

Moz

Can franchises make good digital marketing agency clients? Chances are good you’ll have the opportunity to market a business with this specialized model at some point. The Franchisee is the person or group paying the franchisor for the right to use the trademark and the benefits of the operating system and marketing.

article thumbnail

How to Do Sales Prospecting the Right Way

Salesforce Marketing Cloud

Prospecting is what happens in between: From leads … Sales and marketing source leads. Leads can come from marketing (think a webinar that requires a form fill) or sales (think cold outreach). Account-based marketing made a splash when companies began to personalize marketing campaigns to individual companies.

article thumbnail

Marketer of the Month Podcast – Killing the Desk Phone and Other Marketing Gambits with Morgan Norman

Outgrow

Welcome to the Marketer Of The Month blog! We recently interviewed Morgan Norman for our monthly podcast – ‘ Marketer of the Month ’! Common marketing trends amongst big companies. Common marketing trends amongst big companies. Morgan’s take on influencer marketing and personal brands. Morgan Norman: Wow!

article thumbnail

How Do I Create a Content Plan? Three Sample Scenarios for Success

ClearVoice

A content plan is comprised of all the marketing assets and data-gathering functions needed to achieve the goals set forth in your content strategy. Your content plan will both align with your content levels and scale as you increase your content marketing budget. The end goal for the majority of marketers? Lead generation.

article thumbnail

20 Pre-Production Tips to Create Successful Video Content in 2020

Single Grain

If you’re an experienced digital marketer, then you know that when it comes to content, video is increasingly more important. 81% of businesses use video in their marketing strategy, a 63% increase since last year. Too often, marketing campaigns are built to include everyone but result in interesting no one.